From The Rock

Make meetings work for your schedule

By | September 25, 2019

For me, true luxury can be caviar or a day with no meetings, no appointments and no schedule. – Michael Kors I’m a prepper. I have a nightly ritual that includes my extensive skin care regimen, meal prepping and mentally running through how I’d like the next workday to flow.... Read More »

Make the most of your sleep

By | August 14, 2015

It’s amazing to think that when we were children, most of us despised nap time because we’d rather be playing. Now, few things sound better than a good nap! Since graduating from college and starting work in the “real world,” I have come to truly appreciate the value of a... Read More »

Marathons are not for meetings

By | July 31, 2019

Recently, I traveled to Memphis to meet up with our Obsidian team and to see a few clients. But I made a huge mistake. Between traveling and scheduled meetings, I literally only had nine and a half hours of time in my week to actually get things done. Let’s just... Read More »

Marketing a niche business

By | May 02, 2018

Marketing any business has its challenges. It requires strategic thinking to determine target demographics, appropriate messaging and more. These challenges grow for businesses that offer a niche service. The size of your demographic diminishes immensely and most laypeople may not understand your line of work. Tioga Environmental Consultants provides environmental... Read More »

Meet our level 2 intern, Addison Walker!

By | March 01, 2019

Each season, our office welcomes newcomers to the front desk in the form of interns. At Obsidian, our intern-to-full-time pipeline is one of our greatest sources of pride and PR talent. To say we take our internship program seriously would be an understatement! This winter, we added Addison Walker to... Read More »

Meet our new Obsidianite, Taylor McCormick!

By | August 01, 2016

We’ve got a new member on our full-time team at Obsidian PR! Taylor McCormick joined our team as an account assistant at the firm this spring after moving to Memphis from Nashville, Tennessee. So, let’s get to know her a little better! Memphis is quite a bit different than the... Read More »

Meet the newest Obsidianite: Christina Babu!

By | April 18, 2017

Christina recently joined Obsidian after practicing the public relations trade in a number of industries – including architecture, tourism, nonprofit, music and the performing arts – both in Memphis and New York City, where she earned her master’s degree in public relations and corporate communications. Once destined for the performance... Read More »

Memphis – exceeding expectations

By | May 31, 2019

Addison Walker Being a part of something new is always exciting, especially a new town. I went to Mississippi State University, where it turns out, a lot of Memphians attend as well. During those four years, I began to hear of new things like Jerry’s Sno Cones and Ghost River,... Read More »

Memphis memories of my childhood

By | May 03, 2019

By Christina Babu Being raised in Memphis throughout the ‘80s and ‘90s, I watched in plain sight the evolution of our city’s landmarks and amenities. Mud Island Park lost its luster, and Peabody Place opened and shut down in the blink of an eye. On the other hand, in recent... Read More »

Money Matters [to Women]

By | March 01, 2017

Red Door Wealth Management is an example of a company successfully identifying a niche audience – one that Gretchen Gassner Turley, director of client relations, could personally identify with and, therefore, communicate to successfully. She gives some of her insight into the company’s niche audience of female breadwinners in this... Read More »