Off the Rock, On the Record

A podcast by Obsidian Public Relations

Off the Rock, On the Record is a podcast produced by public relations professionals, for the masses. The Obsidian team banters with guests as they navigate some of the biggest topics within the communication profession. Lighthearted in nature but educational in purpose, this podcast delicately blends entertainment with tactical takeaways. We’re proud of this work, and hope you’ll join us as we release future episodes of Off the Rock, On the Record!

Season Eight

With a season of virtual recording under our belt, season eight of Off the Rock, On the Record is expanding its horizons. This season, we host guests from Memphis and beyond, incorporating lessons learned from professionals, students and academics.

This season centers around continuing education within public relations and business more broadly. If you are not a student of your trade, especially in an increasingly digital and connected era, you risk falling behind your competition. Each episode delves into a specific lesson learned with public relations, communication and business implications.

What lessons have been most impactful during your formal PR studies?

What lessons have you learned (PR and otherwise) in your first five years as a professional?

What lessons have you learned in a professional setting  that have enhanced your PR studies?

What lessons have surprised you during your most recent years as a tenured professional?

How do educators adapt to the ever-changing natures of our industry, world and PR students?

Season Seven

Thanks for joining us for our non-traditional virtual season of Off the Rock, On the Record. When we embarked on recording and producing a virtual season, we had to take our traditional practices and adapt them to work within a newly imagined landscape. After we sorted out the logistics, it became clear that the podcast itself was a result of adaptive planning, and that it would be fitting for us to cover that same topic throughout this season.

What is adaptive planning? It’s the practice of building a plan that is simultaneously guiding and able to evolve. It’s not so rigid that it becomes ineffective with any bump in the road, but it’s also firm enough to give you a path to follow.

We were joined by three Obsidian team members and two guests to discuss various ways that organizations can create adaptive plans. From launching new products, to planning events and meeting community needs, you’ll learn a lot about creating plans that will fit your needs now and in the future during this season of Off the Rock, On the Record.

Bringing something new to the table

How do you ensure that your new product or service is a success? Meaningful communication as you prepare to launch is key. Gracie Lee shares her expertise with us in this episode of Off the Rock, On the Record. 

Executing stellar events

From weddings to retirement parties, Memphis expert Toni Williams of Spring Creek Ranch has planned it all. She shares how you can create unique customer experiences for events of all types in this episode of Off the Rock, On the Record.

Words carry weight

We’ve moved past the childhood mantra stating words can’t hurt you – they carry weight and can make or break a company’s reputation. Addison Walker joins Off the Rock, On the Record to discuss how companies can craft messages that relay genuine empathy.

Caring beyond four paws

When it comes to the wellbeing of animals, The Humane Society of Memphis and Shelby County’s Ellen Zahariadis is an expert. As the Humane Society works to eliminate animal homelessness, they develop programs that meet evolving community needs – both human and animal. She shares how the Humane Society stays relevant in this episode of Off the Rock, On the Record.

Endearing your largest audience

When you treat your employees well, they treat your customers well. That is why maintaining employee morale is critical to the success of businesses. Brittany Mizell shares how your employee communication plans can adapt to the times and meet the shifting needs of your team in this episode of Off the Rock, On the Record.

Season Five

When we started planning season five of our podcast, we thought long and hard about a subject that would be both universally appealing and PR centric. One topic stood out – customer service.

You might be thinking – is customer service a function of public relations? To that we say, “YES!” Customer service is the foundation on which PR is built. So, be sure you’re subscribed on SoundCloud or iTunes so you don’t miss a single episode of Off the Rock, On the Record.

Season Four

This mini-season of Off the Rock, On the Record was written, recorded and produced by Obsidian’s 2019 summer interns – D’Marius Gillespie and Anna McGuire. The duo sat down to navigate some of the most pressing topics related to interning in the modern workplace, the value of the process and how to make it through your internship! Whether you’re looking for an internship, currently are interning or are an intern-at-heart, this podcast will provide comfort and a laugh, or two!

Season 4, Episode 1

Do internships even matter? Anna and Dee break down why they chose to pursue internship opportunities and the inherent value that internships provide to students in all fields.

Season 4, Episode 2

What’s the difference between classroom learning and job learning? Can you apply what you’ve learned in the classroom to your job? Anna and Dee return to talk about the similarities and differences between the classroom and job environment.

Season 4, Episode 3

It’s the first day of your internship, and you’re absolutely terrified. What should you expect? Anna and Dee share their personal tips for surviving an internship – from the first day to the last, and every day in between!

Season Three

Season three of Off the Rock, On the Record celebrates small business owners from varied industries, each with a unique story to tell. During five weeks in May, members of the Obsidian team interviewed small business owner clients about business life, personal ambition, achieving your dreams and so much more. Listen to each episode by following the links below.

Season 3, Episode 1

Climbing the Seven Summits is no easy feat. Tom Lawrence shares how he prepares mentally, physically and emotionally for his adventurous climbs. As it turns out, there’s a lot that can be learned on the face of a mountain and applied to your office computer screen.

Season 3, Episode 2

Environmental testing may not be the “sexiest” business around, but after 10 years of success in the Mid-South, the team at Tioga Environmental has a ton of wisdom to share. Maggie Strom reveals that calculated growth, strategic hiring and team investment are the keys to their success.

Season 3, Episode 3

Lil’ Bit of Country shares a whole lot of tradition and flavor with each jar of chow chow they sell. But perfecting the recipe was only part of the journey. Beverly Walker shares how she navigated the world of culinary businesses so you can avoid bumps along the way.

Season 3, Episode 4

When your business isn’t in plain sight, you have to work to stay in front of your consumers. Mid-South Ice House found that social media advertising was the way to get folks from the couch to their rink. Al Austin talks about the difference this investment has made.

Season Two

In season two of Off the Rock, On the Record, host Taylor Jolley and a number of team member delve into some of the most-asked questions in the business world. How do I move up in my company? How do I balance different personalities and client relationships? Is my technical education even applicable to the work I do today? Each guest shares insight on these questions, creating a highly engaging and universally applicable season of Off the Rock, On the Record.

Season 2, Episode 1

Two recent public relations graduates share information about their respective PR programs, what they learned in the classroom and how that applies to the work they do today.

Season 2, Episode 2

Promoting specialized businesses can be challenging. Christina takes matters into her own hands when creating content for her B2B clients. Your niche business should follow her lead!

Season 2, Episode 3

Your business needs to be on social media! Gracie explains why social media isn’t optional for businesses and why authentic, nontraditional social avenues are effective.

Season 2, Episode 4

A challenging professional transition is the integration of relationship management into your responsibilities. Murray delves into how to manage clients with varied personalities.

Season 2, Episode 5

Lauren, having held every role at Obsidian, shares her career-climbing wisdom on episode five of Off the Rock, on the Record. Looking to make money moves? Listen up!

Season 2, Episode 6

If you stop learning, you’ll stop progressing! Whitney emphasizes the importance of professional development in public relations, an industry that is constantly evolving.

Season One

Host Kerri Guyton discusses client industries and best practices with select members of the OPR team. Join us for discussions on grand opening events, nonprofit communication, media relations and account management.

Season 1, Episode 1

Healthy, profitable client relationships don’t come easy. Lauren explains how you can sponsor mutually beneficial client relationships at your firm.

Season 1, Episode 2

Extra, extra! Read all about it! Whitney Albert has valuable tips to share about media relations efforts in an ever-evolving media landscape.

Season 1, Episode 3

Nonprofits have great stories to tell, but you have to get your hands around the work before you can share the news! Taylor Jolley talks all things nonprofit PR.

Season 1, Episode 4

Event management is about more than having a great party. Murray explains why strategy and stellar execution are key to a good event.

Intro and outro music is “Ingenuity” by Lee Rosevere and is licensed under a Attribution-NonCommercial License.