Every organization is competing for consumer attention. Out of fatigue in that process, one of the key phrases I sometimes hear is, “no one knows about [insert: us, this event, this program or anything they’re promoting]. The first time I heard that, it stung a bit. I was…
The beauty of a drip campaign lies in its automation. You craft and schedule a series of messages that are deployed based on preset triggers. Your team can save time and effort by creating a journey that runs without intervention. Bonus if you can feed new contacts into…
Drip campaigns are all the rage for a reason, as they are a great way to save time, boost revenue and connect with your audience in a new and effective way. However, we’ve all gotten that one email that makes us click “unsubscribe.” Sometimes, the messaging can be…
Drip campaigns – a communication strategy in which a series of messages is sent based on audience members’ varying actions – are one of the most proven methods for connecting with customers and driving them to engage. In some instances, they are extremely helpful for both the sender…
Picture it: you’re sitting at home, and suddenly you start to hear “drip drop, drip drop, drip drop.” No matter how that sound makes you feel, one thing is certain – you’re going to take action. The same applies to your organization’s next drip campaign. Let’s take a…
For any business – but especially small businesses – culture and team are critical and deserve constant attention. A cohesive team and employees who stay with you for years more often than not translate into smooth operations and years of success. Whether a team member leaves on good…
Staff training may seem like a daunting task to some, but it is necessary for both your frontline staff and the “face” of your organization. While you may feel as though you can speak confidently about where you work, what you do and why, there’s always room to…
Throughout history, the dawning of a new year has always been synonymous with beginnings. In fact, the month of January was named after the Roman god Janus. Depicted with two faces, one facing forward and the other backward, Janus was the god of gates and doors, often associated…
We’re always just a finger tap away from near-instantaneous connection with others. It’s as simple as pressing send on a text, liking a photo or commenting on someone’s post. While technology has its perks, that pesky screen sometimes gets in the way of forming connections and showing genuine…
You’ve probably encountered a business with clear internal communication gaps before. It’s easy to spot. Employees don’t have answers to questions, practices are changed with no notice or you receive conflicting information from different employees. That’s one aspect of internal communication. A second aspect focuses on communicating essential…