Dynamic duos consistently seize the spotlight. Just like Batman and Robin or Mary-Kate and Ashley, having a PR team in your back pocket can elevate your brand to new heights. Here’s how!
It’s showtime! Planning a milestone anniversary event is like headlining a concert. With your trusted PR roadie by your side, your GRAMMY®-winning performance will go off without a hitch.
Media relations and review responses and SEO – oh my! New on our blog, we break down factors that can help you strengthen your brand reputation over time.
Here are a few things to consider when selecting future partnerships for your brand or organization.
There are countless cliches that point to human nature’s inability to balance the expanse of the horizon against the minutia before us. The funniest part is that it’s often easy for us to watch others fall victim to this trope while it’s nearly impossible to identify it in our own actions until the big picture or the small details smack us in the face. In my professional realm, I most often see this come to fruition in event planning and execution.
Whether you are a budding entrepreneur, a high-profile executive or a member of an organization seeking to build a positive reputation, PR support can be instrumental in achieving your goals. Here’s why.
Timing is everything when it comes to public relations, and PR timelines are a great way to stay on task.
Like the famous comedian George Carlin once said, “Question everything!”
Put on the Game of Thrones theme song and prepare to train for battle.
Conducting research doesn’t have to be costly or complicated, nor does it have to be time consuming. The Obsidian team takes a comprehensive look at research and data gathering for our clients.