What is your “why?” Determining your purpose-driven communications strategy.
Like the famous comedian George Carlin once said, “Question everything!”
Strategic Planning
Public relations as both a sword and a shield
Put on the Game of Thrones theme song and prepare to train for battle.
How to conduct research on a limited budget
Conducting research doesn’t have to be costly or complicated, nor does it have to be time consuming. The Obsidian team takes a comprehensive look at research and data gathering for our clients.
Public relations’ role in event planning
At OPR, our experience goes beyond traditional public relations practices (even though that is our bread and butter). Our team is fortunate to have much experience planning myriad events while implementing our PR tools along the way. We discuss the basics of event planning and how PR can be your biggest asset.
How brand ambassadors can legitimize your organization
Every brand needs credibility to back up any claim or else its message will fall on deaf ears. Through user-generated content, brand ambassadors can help expand awareness about your business, show a more authentic side of your brand and build customer loyalty.
Three tips for building a solid, positive work culture
Building a positive work culture takes time and resources, but it’s easier than you might think. A few baby steps can make all the difference in how your employees feel about their jobs and their desire to help drive success for your company. Learn three tips for improving or establishing a work culture that will keep employees around for years to come.
Five tips for choosing the best event vendors
The vendor relations process can determine the success of the event you’re planning. But, it can be a challenge to find the right vendor for each component of your event. Let’s break down a few tips for vetting vendors and knowing how to communicate with them.
Five (new) event mistakes and how to avoid them
Party planners beware: Event planning has taken an entirely new form, and we have to be agile in response. By avoiding these five mistakes, you are much more likely to throw a successful event that you’re proud of.
What you need to know about SEO
You might have heard about SEO before without really understanding what it all means. Here are the meat and potatoes of SEO.
Starting fresh: How to move your PR efforts forward as the pandemic wanes
Many organizations found themselves constantly in survival mode during the pandemic, and their communication efforts reflected that. It's time for communicators to step out of a reactionary mindset and be proactive if they want to reconnect with target audiences and refocus on driving their organization’s mission. Check out our tips on how to refresh your PR strategy.