Strategic Planning

The forest, the trees and everything in between

There are countless cliches that point to human nature’s inability to balance the expanse of the horizon against the minutia before us. The funniest part is that it’s often easy for us to watch others fall victim to this trope while it’s nearly impossible to identify it in our own actions until the big picture or the small details smack us in the face. In my professional realm, I most often see this come to fruition in event planning and execution.

Public relations’ role in event planning

At OPR, our experience goes beyond traditional public relations practices (even though that is our bread and butter). Our team is fortunate to have much experience planning myriad events while implementing our PR tools along the way. We discuss the basics of event planning and how PR can be your biggest asset.