After the last guest leaves and the chairs are stacked, it’s tempting to call an event a success based on attendance numbers and a few compliments. But without a structured way to gather feedback, you’re left guessing what actually worked and what needs to change. That’s where even…
We are often asked by clients if they need to rebrand their organization. It’s important to know a rebrand is not always just your logo, fonts and colors – it’s your brand’s identity and voice. A rebrand is a huge step in shifting the perception of your organization,…
A rebrand is more than changing a company logo. It’s a major – albeit exciting – undertaking that requires several moving parts and tight-knit coordination. Whether you’re changing your branding or renaming your whole organization, you only get one chance to really make an impact. Unveiling your new…
The art of donor connection When you give a gift, you don’t do it to be thanked. But man, does the acknowledgement feel good! In the same way that a beautiful thank-you note after a housewarming party endears you to the new homeowner, a well-executed donor connection plan…
Using PR to supercharge your fundraising. The nonprofit world can be challenging to navigate, especially when it comes to fundraising. Potential donors want to know how their money is used and why it should go to you. Public relations and fundraising are distinct practices; professionals in each field…
No matter their industry, business owners are seeing constant shifts in their customers’ behaviors. Conducting a trend analysis is a recommended practice to anticipate future purchase behaviors and decision making. Find out why a trend analysis is beneficial and how you can implement your findings to your next PR strategy.
What’s the value of reflection? We’d say you can’t put a price on it. Here’s what you’ll get out of a brand audit through Obsidian.
Avengers, assemble! Is your organization ready to tackle a crisis?
With the thousands of emails we get each week, what can you do to stand out?
Unlock the secrets to media training! Check out our new blog entry on why you should invest in your spokespeople.