No matter their industry, business owners are seeing constant shifts in their customers’ behaviors. Conducting a trend analysis is a recommended practice to anticipate future purchase behaviors and decision making. Find out why a trend analysis is beneficial and how you can implement your findings to your next PR strategy.
What’s the value of reflection? We’d say you can’t put a price on it. Here’s what you’ll get out of a brand audit through Obsidian.
Avengers, assemble! Is your organization ready to tackle a crisis?
With the thousands of emails we get each week, what can you do to stand out?
Unlock the secrets to media training! Check out our new blog entry on why you should invest in your spokespeople.
Nearly 5% of proceeds from this post will go to a charitable organization you’ve never heard of. We’re kidding, but you’ve seen posts like this before. We can help you make CSR make sense for your business (and your nonprofit partners).
Don’t be afraid to question long-standing practices; times change, people change and strategies should do the same!
Here are telltale reasons why your strategy failure could spell doom for your project or campaign.
Community isn’t just an important aspect of our personal lives; it’s essential for businesses' online personas. Community members are your greatest advocates, so it’s important to build their numbers and stay aware of their wants and needs – and they will tell you, clearly and frankly, on their…
Dynamic duos consistently seize the spotlight. Just like Batman and Robin or Mary-Kate and Ashley, having a PR team in your back pocket can elevate your brand to new heights. Here’s how!