Facebook fights can come to life when family and friends from across the country gather around the holiday ham. As PR professionals, we can apply our professional know-how to our personal lives, steering conversations and enacting strategies to bring down the temperature when things get heated. If you’re dreading an... Read More »
It’s no secret that Obsidian is the place to work in public relations – the “Best Place to Work,” according to the Memphis Business Journal. We have a pretty solid reputation for retention, so finding new teammates to mesh with our structure can be intimidating. Luckily, we were fortunate enough... Read More »
There’s still a little holiday magic left in advertising For 10 months and 27 days out of the year, commercials are a nuisance. They’re intended to sell a product or idea, and most consumers (intent on hanging on to their hard-earned money and entrenched opinions) avoid them. But on Super... Read More »
Moving people through language is an art. In this craft, empathy is the painter’s easel. Without a firm grasp on the necessary tone, your communication pieces will not hit the mark, connect with audiences or forge connections. Our team is familiar with the effort needed to create empathetic, meaningful messages.... Read More »
If you’re looking for support, someone to laugh with or just chat about random facts – Brittany is your girl! She’s been with Obsidian for nearly three years, and in her time, she’s been an amazing account partner and friend. Learn more about Brittany in this month’s staff spotlight! It... Read More »
If you follow us on any of our social media or outreach channels, you know how jazzed we’ve been for Halloween. While not everyone on our team enjoys haunts, we all can appreciate some of the fun activities that come along with Halloween and fall in general. In the spirit... Read More »
Our office is full of fun, unique personalities, but none are quite as infectious as Jenna’s. She’ll hype you up, help you out in a pinch and be there to lend a helping hand no matter the circumstance. For nearly three years, she’s provided laughs and taught us all a... Read More »
Trying new things is hard. And when those new things fall outside of your area of expertise AND cost you money, taking the plunge is even harder. This is how some of our clients might feel when we enter a meeting with a list of new things to try. While... Read More »
It’s crazy to think that in 2014 we were still lamenting about how early pumpkin spice lattes hit Starbucks’ menus. If only we knew then that the pumpkin spice latte brand would evolve to include new masterpieces that span the beverage spectrum. No matter what you think about the onset... Read More »
Saving time on social media “Just put it up on social media.” It’s a flippant statement thrown out around mahogany tables by executives whose only knowledge of social media comes from the teenagers at home. Posting content on social media is more than a few words strung together with a... Read More »