Every organization is competing for consumer attention. Out of fatigue in that process, one of the key phrases I sometimes hear is, “no one knows about [insert: us, this event, this program or anything they’re promoting]. The first time I heard that, it stung a bit. I was…
The beauty of a drip campaign lies in its automation. You craft and schedule a series of messages that are deployed based on preset triggers. Your team can save time and effort by creating a journey that runs without intervention. Bonus if you can feed new contacts into…
Drip campaigns are all the rage for a reason, as they are a great way to save time, boost revenue and connect with your audience in a new and effective way. However, we’ve all gotten that one email that makes us click “unsubscribe.” Sometimes, the messaging can be…
Drip campaigns – a communication strategy in which a series of messages is sent based on audience members’ varying actions – are one of the most proven methods for connecting with customers and driving them to engage. In some instances, they are extremely helpful for both the sender…
Picture it: you’re sitting at home, and suddenly you start to hear “drip drop, drip drop, drip drop.” No matter how that sound makes you feel, one thing is certain – you’re going to take action. The same applies to your organization’s next drip campaign. Let’s take a…
Think about all the surveys you’re asked to complete –after purchases, after events, after customer service calls, after webinars, etc. The list goes on and on. We’re all inundated with messages every day, so we’ve become increasingly selective about what we engage with. That’s why organizations that want…
So you’ve decided to hire a PR firm. Now what? It might seem as simple as filling them in on what you want to do and hitting the ground running! While there are definite tactical wins that can happen immediately after bringing a partner on, a longer strategy…
The best way to learn what your employees are thinking is to ask! Employee surveys are a great tool for gauging satisfaction, identifying potential improvements and, ultimately, implementing changes that benefit your company overall. We break down the steps for creating a useful employee survey and for gathering…
After the last guest leaves and the chairs are stacked, it’s tempting to call an event a success based on attendance numbers and a few compliments. But without a structured way to gather feedback, you’re left guessing what actually worked and what needs to change. That’s where even…
Bringing a new life into the world was one of the most beautiful experiences I’ve ever had. It created a new burst of joy in my heart, but it also came with an inherent, tangible responsibility that smacked me dead in my face (a good smack). That same…