From The Rock

Staff Spotlight – Ashley McDuffie

By | May 18, 2018

Summertime means sunscreen, road trips and patio time. In the Obsidian office, it’s also a time when we welcome college interns to our office for the summer! This year, our Level 1 intern, Ashley McDuffie, joins us from Mississippi State. As a rising senior, Ashley has high expectations for her... Read More »

Fans are great, but advocates are more valuable

By | May 16, 2018

Let’s talk about sports. Specifically, let’s talk about my relationship with the Memphis Grizzlies. Memphis is the first city that I’ve lived in that has an NBA team. I came to Memphis with a minor allegiance to the Miami Heat, but my proximity to the FedExForum is exponentially closer than... Read More »

“Above and beyond”

By | May 09, 2018

It’s a phrase every employee hears at some point in his or her career from leadership. “We expect you to go above and beyond” or “We need you to go above and beyond on this project!” That phrase can oftentimes be perceived as stay late, work harder, do more and... Read More »

OPR’s Beale Street Music Fest experience

By | May 08, 2018

In case you missed it, last weekend was Beale Street Music Fest. The weekend, from all reports, was a smashing success, with packed crowds there to see A-list headliners. Three members of our team – Gracie, Carlee and Christina – visited the festival all three days. Here’s what they had... Read More »

OPR’s guide to Beale Street Music Festival 2018

By | May 04, 2018

Beale Street Music Festival is finally here! Ever since the lineup was announced on Feb. 21, Obsidian’s office has been abuzz with talk of performances, past and present. Check out who we’re excited to see this year, a few tips on surviving the mud and our favorite memories of Beale... Read More »

Work-life “being”

By | May 04, 2018

One night my son asked me to sit near him on his bed. “Mom, I’m the happiest kid I know. I have a super long hug for you.” After lingering with his words, I unpacked my “workbox” and began my nighttime routine. It generally involves completing outstanding projects, answering emails and planning... Read More »

Talent matters – here’s how to recruit it (and keep it)

By | May 03, 2018

It’s no secret that the lifeblood of a small business is its employee base. If you ask any small business owner what his or her largest pain point is, it’s likely talent recruitment or retention. There is a massive cost associated with turning over talent. The process literally costs thousands... Read More »

PR fails: Beale Street Music Fest edition

By | May 02, 2018

Memphis in May has finally arrived, and the 901 is gearing up for the first major weekend of this exciting month – Beale Street Music Fest! To celebrate, Gracie breaks down a few #PRfails from past performers. Enjoy! CeeLo Green The singer, songwriter, rapper and record producer performed at BSMF... Read More »

Marketing a niche business

By | May 02, 2018

Marketing any business has its challenges. It requires strategic thinking to determine target demographics, appropriate messaging and more. These challenges grow for businesses that offer a niche service. The size of your demographic diminishes immensely and most laypeople may not understand your line of work. Tioga Environmental Consultants provides environmental... Read More »

Put local restaurants at the top of your list!

By | May 01, 2018

It’s Small Business Week, and Obsidian is highlighting the small businesses that we serve. Today, you’ll hear from two of our clients in one of the most popular small business industries – the restaurant and food service industry.   When’s the last time that you ate at a restaurant? Was... Read More »