From The Rock

PR gemstones found among some of our favorite streaming hits – part two

By | September 20, 2019

Welcome to part 2 of PR takeaways from some of our favorite binge-worthy shows! Chernobyl (the truth demands to be told) Chernobyl, HBO’s 2019 dramatized account of the nuclear meltdown at the Chernobyl Nuclear Power Plant in 1986 and the days following the crisis, is steeped in details. It’s a... Read More »

PR gemstones found among some of our favorite streaming hits – part one

By | September 19, 2019

With the 71st Primetime Emmy Awards coming up on Sunday, here’s our timely nod to valuable PR lessons from our favorite shows to binge. The Terror (even the best planning and response cannot always avert crisis) The premise of season 1 of AMC’s 2018 riveting horror anthology is scary aplenty... Read More »

The three A’s of crisis management

By | September 18, 2019

So, it happened… your organization just experienced a crisis situation. It’s quite common to feel a sudden onset of vigorous knots in your stomach combined with a growing lump in your throat. You know what I’m talking about – the kind of lump that develops when you’re trying to fight... Read More »

Making the cut: Holiday gift guide how-tos

By | September 09, 2019

It may seem like it is much too early to start thinking about the holidays, but if you are a B2C business owner, product maker or one of those super responsible people who buys their gifts with plenty of time to spare, the time is now. From lifestyle magazines and... Read More »

Staff Spotlight – Brittany Mizell

By | September 06, 2019

We love bringing new interns into the fold, especially when they have diverse and interesting experiences to draw from. Though Brittany graduated from Mississippi State (like a number of our past interns), she brings so much to the table – from foreign language competencies to experience working abroad. She’s added a... Read More »

Everyone’s a critic: three organizations that let bad reviews get the best of them

By | September 04, 2019

Everyone’s a critic. With easily accessible review sites like Google Reviews, Yelp!, Glassdoor and several others at the tips of our fingers, it’s no surprise that frustrated people from all over the world are taking advantage of reviews on demand. With the relative ease customers have in voicing their opinions... Read More »

Bye, sister! – social media crisis tips to keep your brand from getting #canceled

By | August 28, 2019

In May 2019, the world of the YouTube beauty vlogger was shaken to its core when Tati Westbrook announced the cancelation of fellow influencer James Charles. As we know, the feud all stemmed from a betrayal involving gummies – we’ll spare you the details. Tati posted a video slamming James... Read More »

Differing digital drops – what’s behind the strategy?

By | August 26, 2019

I’ve reached a point in my digital consumption where the options on Netflix, Hulu, Amazon Prime and HBO GO no longer feel endless. I’m more interested in new season drops of shows in which I’m already invested. Within the past few months, three of my favorite shows released new seasons... Read More »

PR Takeaways from Lizzo’s “Truth Hurts”

By | August 21, 2019

Unless you’ve been living under a rock, Lizzo has graced our radio waves with unapologetic honesty and a refreshing dose of confidence. While most of her songs are about relationships, and sometimes the end of them, her lessons on the world of love have several parallels with the world of... Read More »

Why it’s important to always continue learning

By | August 14, 2019

As I approached graduation during my fourth and final year of college, I cannot tell you how excited I was to never have to attend class or submit homework again. Think about it – we spend the majority of our adolescence learning in a classroom of some sort. To finally... Read More »