In the last few weeks, I’ve felt accosted by several “viral” campaigns that left me cocking my head and furrowing my brow. The consumer in me sighed as the PR practitioner side took a more skeptical approach. Were these campaigns were created to be intentionally bad or controversial so they... Read More »
It’s no secret that the holiday rush can get a little hectic and messy, which means that your business might be seeing some not-so-flattering reviews come through online. What’s a business owner to do to rectify the company’s public reputation following a bad review? Respond You always want to craft... Read More »
This blog post was originally written by Lauren Hannford in 2013. In honor of Thanksgiving 2019, Taylor Jolley gave it new wings (RIP, turkey friends). When asked to write a blog about thankfulness six years ago, Lauren poetically laid out a case for the beauty of Thanksgiving and its transcendent... Read More »
Think you have what it takes to go pro? Before you’re thrust into the spotlight, take a step back and examine what the title of “professional athlete” entails. Hint: It is so much more than athletic ability. Interviews, endorsements, speaking engagements, charity work – the job description is a lengthy... Read More »
Businesses and organizations continually go through changes, sometimes minor and other times major. Some business leaders believe the minor changes are not noteworthy, and as a result, keep such details to themselves. Changes like a business’s facility renovations, personnel updates or budget cuts are often kept quiet if management doesn’t... Read More »
In PR, we often talk about the importance of brand advocates, i.e. the people who show unlimited support for a brand, person or organization – your “ride or die” customers. It wasn’t until recently I realized that being an advocate is more than just being a fan of a particular... Read More »
“If I could leave no stars I would!…I’ll be sure to tell all my family and friends about his rude [expletive] customer service…” The above review (edited, of course) is real. It belongs to a family-owned restaurant that has been popular with MY family for years. And I can’t believe... Read More »
Our office is full of SEC alumnae, so it’s only fitting that one of our fall staff spotlights would be riddled with football references. Kelli Brignac – our colleague who works remotely from Lake Charles, Louisiana – has been enjoying a season of dominating performances by her LSU Tigers (and... Read More »
As the weather cools and darkness falls, Boogiemen and monsters in the closet fill the minds of young children struggling to fall asleep. The noise you swore was a zombie? It was just a falling tree branch outside your window. Your childhood nightmares were just a figment of your overactive... Read More »
There is something about the nature of philanthropic work that makes it inherently difficult to define. Nonprofit staff members wear multiple hats and work diligently to ensure the communities they serve receive the essential services their organization provides. And while staff members are entrenched in their work and deeply understand... Read More »