In public relations, we often talk about crafting language or materials that tell a brand story. We associate certain words, phrases and concepts with the essence of a company, and we use these words throughout our materials to reinforce key messages for our constituents. As PR professionals in a world... Read More »
Pause – If you haven’t already, check out our first blog post in this series. You can read it here. In public relations, we often talk about crafting language or materials that tell a brand story. We associate certain words, phrases and concepts with the essence of a company, and... Read More »
By Murray Lace and Taylor Jolley Employers and their human resources department are accustomed to handling employee issues when they happen inside the confines of the office. It’s part of their job description to manage the team’s behavior when it goes against company policy. But, what happens when employee mistakes... Read More »
If our office had a good-time guru, that person would be Gracie. While she’s always down for a good time, she’s also an incredibly hard worker and serves her clients with tactful excellence. Gracie is one of our traditional intern-to-full-time hires, and we can’t believe how much she’s grown professionally... Read More »
Mark Twain once said, “If it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.” While I definitely don’t see myself consuming amphibians any time soon,... Read More »
When we last pointed the spotlight Whitney’s way, she was leading accounts as a senior account manager. Since then, she has risen in the ranks, assuming the role of director of client services. If you know Whitney, then you’re not surprised that her leadership and communication skills have helped her... Read More »
If you read Shakespeare in grammar school, then you at least subconsciously understand that language evolves over time. I highly doubt people are sliding into a prospective partners’ Tinder inbox with, “But, soft! What light through yonder window breaks?” A much more modern (and less romantic) message might be, “What’s... Read More »
Transitioning from a college student to an intern to an account assistant has made it apparent just how much there is to learn upon graduation and how imperative it is that you commit to lifelong learning in the public relations industry. The great thing about starting as an intern at... Read More »
Public relations can easily go unnoticed, passed over for its more popular (and visible) counterparts like marketing and advertising. Even companies that do recognize the benefits of PR enough to engage a firm sometimes find that leadership tries to put PR on the chopping block when it comes to budget... Read More »
Memorial Day Weekend has passed, and you know what that means — school’s out for summer! Unfortunately, that doesn’t apply to working adults, but it’s easy to feel the urge to kick back like students during the summer months. For me, all I want to do between June and September... Read More »