Picture it: you’re sitting at home, and suddenly you start to hear “drip drop, drip drop, drip drop.” No matter how that sound makes you feel, one thing is certain – you’re going to take action. The same applies to your organization’s next drip campaign. Let’s take a…
Think about all the surveys you’re asked to complete –after purchases, after events, after customer service calls, after webinars, etc. The list goes on and on. We’re all inundated with messages every day, so we’ve become increasingly selective about what we engage with. That’s why organizations that want…
So you’ve decided to hire a PR firm. Now what? It might seem as simple as filling them in on what you want to do and hitting the ground running! While there are definite tactical wins that can happen immediately after bringing a partner on, a longer strategy…
The best way to learn what your employees are thinking is to ask! Employee surveys are a great tool for gauging satisfaction, identifying potential improvements and, ultimately, implementing changes that benefit your company overall. We break down the steps for creating a useful employee survey and for gathering…
After the last guest leaves and the chairs are stacked, it’s tempting to call an event a success based on attendance numbers and a few compliments. But without a structured way to gather feedback, you’re left guessing what actually worked and what needs to change. That’s where even…
Bringing a new life into the world was one of the most beautiful experiences I’ve ever had. It created a new burst of joy in my heart, but it also came with an inherent, tangible responsibility that smacked me dead in my face (a good smack). That same…
Surveys are an excellent way to gather valuable information from key audiences, providing results that can drive your business's decision-making. But, if you are presented with data in a way that is difficult to decipher or don’t feel like you have enough information for future strategy, you’ve wasted…
We are often asked by clients if they need to rebrand their organization. It’s important to know a rebrand is not always just your logo, fonts and colors – it’s your brand’s identity and voice. A rebrand is a huge step in shifting the perception of your organization,…
A rebrand is more than changing a company logo. It’s a major – albeit exciting – undertaking that requires several moving parts and tight-knit coordination. Whether you’re changing your branding or renaming your whole organization, you only get one chance to really make an impact. Unveiling your new…
As organizational leaders know, it’s important to schedule regular check-ins for every aspect of your business. While you’re keeping up with the big picture items – like overall strategic planning, departmental oversight and company performance – a good public relations team can keep up with day-to-day communication with…