From The Rock

You need a PR pro at your holiday dinner

By | November 14, 2018

Halloween is behind us, and it’s officially the holiday season. With Thanksgiving and other festivities rapidly approaching, I know many people are nervous about uncomfortable holiday dinners and time spent with family. Topics from politics to news and general life can spark controversy around the holiday ham, but I can... Read More »

How to stand out among restaurant competition

By | November 07, 2018

It’s no secret that Memphis is growing. In fact, 2,136 new business filings were reported in the second quarter of 2018, according to the Tennessee Quarterly Business and Economic Indicators report. That’s 338 more than during same time period the year prior. Think new boutique hotels, new apartment buildings and... Read More »

‘Don’t check the basement’ and other ‘horrific’ advice

By | October 31, 2018

If you’re reading this blog post on the day it goes live, Happy Halloween! I have to admit, I’m partial to this fall holiday for all of the spookiness it brings. My teenage years were filled with scary movies, haunted houses and ghost stories, a unique connection shared with my... Read More »

Staff spotlight – Courtney Ellett

By | October 30, 2018

Our fearless leader is this month’s staff spotlight! For nearly 13 years, Courtney has led Obsidian Public Relations, positioning the firm as the region’s largest public relations firm. But, that’s not all she does! She’s a mother of four and an all-around busy lady! Learn more about Courtney in this... Read More »

Relevant AP Style changes to incorporate into your writing

By | October 26, 2018

The Associated Press Stylebook is an ever-evolving style and grammar guide used by journalists and PR pros, alike. It’s often referred to as the “Bible for professional communicators,” as it definitively (for the most part) sets the standards for language usage within our professions. As the world changes, so does... Read More »

Halloween Candy Campaigns

By | October 24, 2018

Personally, Halloween is my favorite time of year. Why, you ask? It contains the majority of my favorite things – pumpkins, hayrides, costumes, corn mazes, haunted houses and cooler weather. I’m not the only one who’s a huge fan of all things spooky. In 2017, the National Retail Federation reported... Read More »

Don’t be afraid, be strategic!

By | October 17, 2018

The sheer mention of the word crisis can lead to immediate feelings of anxiety, stress and concern. And in a business environment, these feelings may be magnified tenfold. It’s understandable – crisis situations (and the way they’re handled) have the potential to make or break a company’s future. The good... Read More »

Why it’s important to always continue learning

By | October 10, 2018

As I approached graduation during my fourth and final year of college, I cannot tell you how excited I was to never have to attend class or submit homework again. Think about it – we spend the majority of our adolescence learning in a classroom of some sort. To finally... Read More »

Memphis is a (business) woman’s world

By | October 03, 2018

In case you missed it, American Express recently released their State of Women-Owned Businesses Report. The findings hone a positive spotlight on Memphis and the state of Tennessee, both of which ranked within the top 10 for area women-owned business growth. As a woman-owned firm that also employees an all-female... Read More »

Tips and tricks to make your job easier

By | September 26, 2018

We get it. Work can be…well, a lot of work. There are often days when your brain has been reduced to mush and 5 p.m. can’t come fast enough. In the spirit of those days, I decided to ask the team at Obsidian about their favorite tips, tricks and pieces... Read More »