From The Rock

Have you checked your digital front door?

By | October 28, 2020

The digitization of business processes has fully trickled down to small and local businesses, in part because necessity mandated a major transition to online business development in the early months of 2020. Regardless of the reason for this transition, it would be naive to think that we’ll backtrack away from... Read More »

Keeping up with Jenna!

By | October 23, 2020

If you’re looking for a partner to tackle a project with a positive attitude, look no further than Jenna. Her kind and accommodating personality made her an instantaneous fit on our team, and we’ve loved having her since her days as an intern in 2018. It’s an added bonus whenever... Read More »

Reviewing your crisis toolbox for 2021

By | October 21, 2020

We all thought we had an adequate crisis plan. Then 2020 happened. We may have been – slightly – off. A crisis plan is a wonderful tool to have in place should your organization face either a small issue or massive crisis that could negatively impact the overall brand, operations... Read More »

International PR experience – is it worth it?

By | October 14, 2020

In 2018, I interned at a social media and marketing agency in Shanghai. Many people (including my worried parents) questioned my reasoning for interning in a country so foreign to me, and I can now say that interning in one of the largest cities in the world was one of... Read More »

The new kids on the block – integrating the newest social media trends into your PR timeline

By | October 07, 2020

Social media is a huge part of our lives. In fact, according to Statista, it’s estimated that 3.6 billion people use social media worldwide. By 2025, that number is projected to increase to 4.41 billion. With that large of an audience online, it would be silly not to develop a... Read More »

3 Reasons Why Gretchen Wieners would make a great PR professional

By | October 03, 2020

For anyone who’s known me for more than a day, you are probably aware that “Mean Girls” sits in the top five of my favorite movies of all time. (If you’re curious, “Clueless” reigns at No. 1 always and forever.) So there’s no question that I celebrate “Mean Girls Day”... Read More »

What to do when a *scary* crisis email hits your inbox

By | September 30, 2020

I LOVE all things spooky and truly scary. Starting at the age of 13, my mom and I made a yearly pilgrimage to Halloween Horror Nights at Universal Studios for a scream-filled night of production-quality haunted house perusing. We paid for the Express Pass to ensure we made it through... Read More »

RIP mass marketing. Targeting is the name of the game.

By | September 23, 2020

If you’ve ever seen an old print advertisement, you may have rolled your eyes. There are ads with so many words. Some have messages we now know are crazy. Plenty of them are shocking or offensive (so I won’t link them here!). But at the time, those companies and their... Read More »

What’s new with Carlee?

By | September 22, 2020

Maybe we should thank the Fates, but our team has remained fairly consistent for the last three years. We’ve been fortunate to strategically expand our team while retaining nearly all of our team members. This retention allows us to share amazing life updates from PR practitioners you know and love... Read More »

Seven Deadly Sins of PR

By | September 16, 2020

Working in public relations has taught me a lot over the last few years, but one of the most important things I’ve learned is that the best approaches to client communication strategies are thoughtful, creative and trustworthy. How do we navigate meeting our clients’ needs and ensuring their message is... Read More »