Your guide to strong brand positioning
Strong branding = stronger customer loyalty. Learn how to refine your brand positioning with storytelling, customer experience and more.
Our Blog
Applying trend analysis to your PR strategy
No matter their industry, business owners are seeing constant shifts in their customers’ behaviors. Conducting a trend analysis is a recommended practice to anticipate future purchase behaviors and decision making. Find out why a trend analysis is beneficial and how you can implement your findings to your next PR strategy.
How to make your email marketing meaningful
Meaningful email marketing – can it be done? We say yes, and here’s how you can do it!
Ambassadors, take your mark
Maintaining your public image requires meticulous management. Enter ambassador training, the evergreen practice of keeping your key stakeholders on-brand.
A PR Audit: Worth its weight in gold
What’s the value of reflection? We’d say you can’t put a price on it. Here’s what you’ll get out of a brand audit through Obsidian.
Why personal branding is important for your organization as a whole
Your personal brand can help you and your organization stand out. Here are three benefits your organization will receive when you lean into your brand!
How to find on-brand and effective content creators for your campaign
Finding the right content creators can make or break your campaign. But with so many options out there, how do you choose the perfect fit?
Shake it up: Rethinking company culture
Company culture: What do you do when things aren’t quite clicking, or even if they are, how do you improve them?
I’ll say it again – repetition matters
“Don’t make me repeat myself” is the afterschool cry of parents across the globe. But in a branding meeting, repeating yourself is often the goal.
Crisis response strategies that save the day
Avengers, assemble! Is your organization ready to tackle a crisis?