Obsidian’s restaurant clients are hard at work whipping up holiday magic in the kitchen. To celebrate this magical time of the year, we’ve asked our favorite chefs to divulge a few of their most popular recipes. We encourage you to mix up a few of your own! Celtic Crossing’s Irish... Read More »
Move over TV and radio, there’s a new sheriff in town. With most of our news and entertainment moving to streaming platforms, brands have been revamping their communication strategies, and you should too. Podcasts are changing the way we look at earned media, and they have some pretty significant benefits.... Read More »
This blog post is part of a four-part series where our team shares how they’re finding gratitude in 2020. If you’d like to read parts one, two or three click the corresponding links. Addison The pages of my 2020 planner were all filled in until about mid-March; now those remaining... Read More »
Every member of our team is socially active – ranging from the Instagram onlooker to the Facebook fanatic. Addison falls on the more engaged end of the spectrum, raking in Twitter likes and TikTok saves like it’s her job. Her wit and fun personality both help her serve her clients... Read More »
There’s nothing that screams “it’s the holiday season” quite like Andy Williams and American consumerism. Regardless of how you feel about the gifting rush, you have to give it to the clever marketers and advertising executives who spent the month of May crafting the perfect message to make us open... Read More »
Meetings, meetings and more meetings. Some people dread heavy meeting weeks while others thrive off of group discussion and planning. Leading successful meetings is a part of our job, and that success can be defined by outcomes following those meetings. Everyone has experienced the full spectrum of good and bad... Read More »
This blog post is part of a four-part series where our team shares how they’re finding gratitude in 2020. If you’d like to read parts one or two click the corresponding links. Christina What 2020 has taught me is the importance of relationships. Minus my parents, my family and most... Read More »
Have a notoriously difficult person on your holiday shopping list? No fear! Every year, Obsidian releases a gift guide that is guaranteed to impress even the person who already has everything, and this year, our team came through! From edible delights to philanthropic investments, there is something on this list... Read More »
As a small business, you may be up against large and well-established brands with loyal customers and seemingly unlimited marketing budgets, making it crucial for your brand to find ways to stand out. Whether your business is just getting started or you’re considering taking on a rebrand project, you have... Read More »
According to Statista, Generation Z, commonly referred to as Gen Z, is the portion of the world’s population that was born after 1997. As of 2017, 90.55 million people were classified as members of Gen Z, making it the largest generation. Each generation has its own unique characteristics, so what... Read More »