From The Rock

Sharing the wealth: when working from home isn’t new

By | March 30, 2020

In 2013, shortly after my husband and I got married, we moved from Tennessee to Louisiana so he could pursue a new job opportunity. I vividly remember calling my boss to resign, and she said “You’ll have your phone and the internet, right? Would you want to work remotely?” It... Read More »

Working ‘together’ while working apart is our new mantra

By | March 30, 2020

This column originally ran in the Memphis Busines Journal. You can read it on their site by clicking this link. The “new normal” of this pandemic is our global reality for the foreseeable future ‒ as part of the human race, as individuals, as families and as professionals. And as... Read More »

Tools to help you navigate a two-week shelter in place

By | March 30, 2020

We know that staying indoors, especially with children, can be challenging for parents as they work from home for an extended period of time. Even without children in the house, adjusting to a virtual work environment can make connecting with co-workers and your work much more challenging. Below, we’ve included... Read More »

Navigating a crisis mandates grace and emotional intelligence

By | March 19, 2020

An opening acknowledgment: If you’re reading this blog post as it’s posted, we are in the midst of navigating a pandemic. Operations are changing, and methods to alleviate the risk of further spreading COVID-19 are evolving. We acknowledge that the recommendations included below may be challenging or even impossible to... Read More »

Your actions are the core of your public relations

By | March 19, 2020

An opening acknowledgment: If you’re reading this blog post as it’s posted, we are in the midst of navigating a pandemic. Operations are changing, and methods to alleviate the risk of further spreading COVID-19 are evolving. We acknowledge that the recommendations included below may be challenging or even impossible to... Read More »

During a crisis, segmented communication is critical

By | March 19, 2020

An opening acknowledgment: If you’re reading this blog post as it’s posted, we are in the midst of navigating a pandemic. Operations are changing, and methods to alleviate the risk of further spreading COVID-19 are evolving. We acknowledge that the recommendations included below may be challenging or even impossible to... Read More »

Our favorite ways to keep up with the news

By | March 18, 2020

With the ever-changing news cycle, it can be hard to stay on top of the latest news. It doesn’t help that there are so many news channels to consume that it can seem overwhelming. Whether you’re looking for a deep dive into the news or a quick read while you’re... Read More »

The one where OPR shares their fave TV show – What’s our team bingeing at the moment?

By | March 11, 2020

With so many options on streaming platforms these days, it’s hard to pick just one show to watch at any given moment. If you’re like me, then you’re easily overwhelmed by the amount of shows, genres and platforms  to choose from – the options are ENDLESS. To help narrow down... Read More »

How to maintain relevance throughout your entire performance season

By | March 04, 2020

For public relations professionals, campaigns for product launches typically have a similar routine leading up to their release date. We work to build consumer excitement with a goal of achieving impressive sales at the launch, but afterward, we quickly wrap up and move on to another campaign. Season-long campaigns, whether... Read More »

You know her, you love her. Get to know even more about Lauren Hannaford!

By | February 28, 2020

When it comes to tenure, there is one person at our firm who comes to mind – Lauren Hannaford. Her time at Obsidian, combined with her excellent memory, has branded her the company historian. It’s a deserved title! Lauren joined the firm in 2008 as an intern and has risen through... Read More »