From The Rock

Am I a good manager? Advice for first-time leaders.

By | July 18, 2018

Managing a team, whether you are a seasoned professional or stepping into a leadership role for the first time, will without a doubt be challenging. Challenges come with the territory. Personalities, work styles, opinions and changing culture dynamics all contribute to the nuanced discipline of being a team manager. When... Read More »

Don’t be like Build-A-Bear: Event planning, anticipation and production

By | July 13, 2018

The current media market makes it difficult for even the largest brands to break through to their consumers. One way to create buzz is to hold a large promotion, like the “pay your age” promotion Build-A-Bear ran this week. While buzz was created, the event was a major flop, creating... Read More »

Overcoming first meeting fears

By | July 11, 2018

Starting a conversation with a stranger has always been harrowing for me. If I know in advance I’m going into a conversation with someone I don’t know, it’s almost worse. But, mastering the art of conversation is crucial. The first impression you make on someone can shape your entire relationship,... Read More »

When tragedy strikes

By | July 03, 2018

Smart businesses work diligently to prepare for avoidable crises. Action steps and communication plans fill pages of corporate emergency management plans. Signs are hung, memos are sent, and drills are run. But, there are rare tragedies that befall a business that cannot be prevented or even prepared for intricately. Because... Read More »

Three easy ways to boost employee morale

By | June 27, 2018

It’s a candidate’s market out there. This year, statistics show that 42 percent of employers worry they won’t be able to find the talent they need, and 86 percent of the most qualified candidates for a given job are already employed and not actively seeking a new position. So how... Read More »

OPR’s summer 2018 bucket list

By | June 20, 2018

We know it’s summer in the South when we’re wiping sweat from our brows after being outside for just a few moments! But, at Obsidian, it’s one of our favorite times of the year because our calendars are jam-packed with awesome activities. Between the Memphis Redbirds baseball games, the Levitt... Read More »

Staff spotlight – Carlee Smith

By | June 19, 2018

Have you met our newest full-time employee? We hesitate to call her “new” because she interned with us twice before joining as an account assistant! Carlee Smith is a recent graduate of Arkansas State University, and a shiny new Memphian. She supports our team on a number of accounts, providing... Read More »

How to dress professionally on a college student’s budget

By | June 13, 2018

    I think we all relate to this meme of the Grinch. At some point or another, we have all had difficulty figuring out what to wear, especially when it comes to dressing professionally as a college student. There are career fairs, PRSSA events and presentations where a college... Read More »

How to stay social when social (media) isn’t your thing

By | June 06, 2018

Well, the secret is out. Hi, my name is Whitney Albert, and I’m NOT addicted to social media. For those who know me well, such as my family, friends and colleagues, this comes as no surprise. I made the decision a few years ago that I would have a presence... Read More »

Whose job is it anyway?

By | May 30, 2018

We’ve all been there. Whether in a supermarket, hotel, airline ticket desk, restaurant or on a company helpline, we as customers experience countless opportunities every day for good service. Yes, good service. There are so many ways for a company to meet expectations or even – gasp! – exceed them.... Read More »