From The Rock

Three tips for post-COVID communication strategies in 2021

By | July 21, 2021

Over the past year and a half, we’ve helped our clients overhaul their communication strategies to meet real-time needs. An overhaul for many of our clients looked like increasing frequency of communication, adding new methods and continuously updating messaging on a weekly basis. At one point, we all likely received... Read More »

Catch up with Gracie

By | July 14, 2021

From a socially savvy intern to a full-fledged account executive, Gracie has shown that when it comes to taking charge and leading her accounts, she’s a force to be reckoned with. Whether you need your event to go off without a hitch, or you’re in need of some TLC during... Read More »

5 Memphis-made products to try

By | July 07, 2021

The Memphis food scene is unmatched, so only selecting five locally made products to highlight in this piece was quite challenging. Whether you’re looking for sweet or savory, you can find something you’ll love in the 901. Let’s take a look at a few you must put on your to-try-ASAP... Read More »

How do you create great content? Let your customers decide.

By | June 25, 2021

How do you decide what to share in your email marketing or social media?  If you’re like the average person, you see more emails, text messages, social posts and ads than you know what to do with. You probably rarely make the effort to unsubscribe or unfollow, but you also... Read More »

Telling a visual story: How strong photos and videos enhance writing projects and storytelling

By | June 18, 2021

By Lauren Ready, Forever Ready Productions There’s always more to the story. That’s something I say a lot, especially after all my years working as a TV news reporter with tight deadlines and time-limited news slots. The headline is only the beginning of the story. And the quickly written body... Read More »

Celebrate milestones with Whitney

By | June 15, 2021

Tenure, tenacity and trustworthiness are three words that describe Whitney to a T. Not only does she go above and beyond for our clients, she also helps boost our team up with her valuable guidance and wit. With a year full of amazing milestones ahead of her, take a second... Read More »

Translating big ideas into big stories

By | June 03, 2021

I suffer from grand ambitions. I have really lofty, complicated ideas that often fail to translate in reality. Like a Pinterest fail or a DIY project gone wrong, my ideas for stories can start out spectacular and end up bland, incomplete or completely off the mark. Where did things go... Read More »

Is your pitch newsworthy?

By | May 24, 2021

Media relations is one of the most important components of a holistic PR strategy. It’s a great way to get in front of different audiences and share your story. But how do you land coverage? The key to media relations is to find a newsworthy topic to share with the... Read More »

Catch up with Taylor

By | May 11, 2021

Taylor is a jack of all trades – from brand management and podcast hosting to figuring out new technology and being an excellent dog-mom and (soon-to-be) baby mom – she is constantly impressing all of us with her skills and quick wit. Not to mention, there is no one better... Read More »

Why is a hefty arsenal of audiovisual content in a pandemic important?

By | May 06, 2021

COVID-19 taught us many public relations lessons – the importance of well-established internal communication channels, the need for a crisis management plan and the importance of having a PR team by your side. But it’s also taught to capture our own audiovisual content, and a lot of it, for those... Read More »