You might have heard about SEO before without really understanding what it all means. Here are the meat and potatoes of SEO.
Many organizations found themselves constantly in survival mode during the pandemic, and their communication efforts reflected that. It's time for communicators to step out of a reactionary mindset and be proactive if they want to reconnect with target audiences and refocus on driving their organization’s mission. Check out our tips on how to refresh your PR strategy.
Whether you are trying to craft a funny tweet, a press release, or an entire brand, proofreading is a must. Brands depend on us to convey their ideas in a way that is professional and credible. Strong writing skills increase the likelihood that your message will be understood by your readers.
You don’t have to be a PR pro to know how to approach interactions in your daily life with a public relations mindset. Most people use valuable PR skills daily and don’t even realize it! Take it from our team, there are some gems you should take with you into your personal and professional life.
Macho gym selfies and stark white kitchens are hallmarks of the traditional “influencer” class. But influencers span social media, nestling into the nooks and crannies of audience interest. When you expand your perception of what it means to be an “influencer,” you may find a partner that works perfectly for your business.
Don’t hide behind a virtual curtain ‒it’s time to show customers that you know them and who you have on your team taking care of their needs! Early 2020 communication plans are now outdated, and consumers want to see you. But how do you uphold relationships when you’ve made the choice to go all virtual? Read more about how to update your communication strategy to maximize human connection.
The internet is changing public relations as we know. While PR continues to be a mainstay in successful companies, brands and organizations, our role is ever evolving. As we adapt, the meaning behind “media relations” and our role grows daily.
The impact hiring woes are having on our world right now is immense. Staffing challenges can often result in conflict between a business and its customers. However, with a little extra effort put into transparency and communication, relationships can be salvaged.
Public relations doesn’t end when you clock out. After-hours work is part of the trade. But when working in your time off starts to become more of a habit than a need-based practice, you should consider how you can change course. Gen Z is leading the charge; follow their lead.
As an office full of ladies, as well as a company that has the opportunity to work with several organizations whose mission is to empower women, our team at Obsidian proudly recognizes and commemorates Women’s History Month.