The case for a submitted column.
“Say what you need to say.” – John Mayer and Taylor Jolley
Media Relations
3 reasons to befriend the media
With great power comes great responsibility, and the media commands enormous power in the world of communications.
3 social media analytics to monitor
For a PR girl like me, numbers can be a little intimidating. In my line of work, I find myself immersed in writing and creative thinking much more than I do math problems. For that, I am grateful. When it comes to measuring the success of communications strategies,…
Media mishaps: When OPR’s media training could have come in handy
At Obsidian, one of the services we offer our clients is media training. We work with clients on all aspects of communicating with the media, from tips for being on camera – such as avoiding fidgeting or fixing your hair – to ensuring they hit all of the…
Three tips for post-COVID communication strategies in 2021
Over the past year and a half, we’ve helped our clients overhaul their communication strategies to meet real-time needs. An overhaul for many of our clients looked like increasing frequency of communication, adding new methods and continuously updating messaging on a weekly basis. At one point, we all…
Translating big ideas into big stories
I suffer from grand ambitions. I have really lofty, complicated ideas that often fail to translate in reality. Like a Pinterest fail or a DIY project gone wrong, my ideas for stories can start out spectacular and end up bland, incomplete or completely off the mark. Where did…
Is your pitch newsworthy?
Media relations is one of the most important components of a holistic PR strategy. It’s a great way to get in front of different audiences and share your story. But how do you land coverage? The key to media relations is to find a newsworthy topic to share…
Catch up with Taylor
Taylor is a jack of all trades – from brand management and podcast hosting to figuring out new technology and being an excellent dog-mom and (soon-to-be) baby mom – she is constantly impressing all of us with her skills and quick wit. Not to mention, there is no…
…And we’re LIVE! The benefits of incorporating streaming across your social
What’s the latest trend in social media content creation? While it may not be a new concept, more brands are starting to incorporate streaming content into their platforms. Over the last year, we’ve seen a huge increase in brands utilizing new social platforms and features like Instagram’s IGTV,…
Catching up with Kelli
For nearly 10 years, Kelli Brignac has been working as a model account leader for Obsidian. For several of those years, she’s been pioneering the increasingly popular virtual model from Lake Charles, Louisiana. With her stellar work ethic, client management skills and communication expertise, you’d never know she…