Branding

Pro tip: Treat your brand like your baby

Bringing a new life into the world was one of the most beautiful experiences I’ve ever had. It created a new burst of joy in my heart, but it also came with an inherent, tangible responsibility that smacked me dead in my face (a good smack). That same…

Back to school, back to basics: brand language

Synonyms are funny things. We’re taught that the thesaurus is a way to find alternative words that add variety to our writing. Let’s look at excellent. If we want to swap it for an alternative, fantastic is at the top of the list. They have a similar feel…