Creating brand loyalists through authentic messaging
What’s the key to creating customers for life? Authentic messaging! Developing brand loyalists while establishing your brand’s identity and culture sounds like a win to us.
Branding
Why your writing is a reflection of your organization’s credibility
Credibility is one of the most important components of PR, and it is earned through strong writing.
How to make the most of your event sponsorship
Who wants to man our event booth on Saturday?! If you don’t, you should. Strategic event sponsorship planning can shift your investments from purely philanthropic to opportunistic – we show you how.
Why defining your brand is the key to success
A defined brand is a major 🔑 for success. Whether you’re a business owner, organization or influencer, finding your identity is essential to standing out and making a name for yourself.
Breathing new life into your blog
Blogging has come in and out of favor as the nature of content marketing continues evolving. Here are four ways you can breathe new life into your blog writing.
Beyond the logo: Fostering your brand recognition
Brand recognition extends beyond your logo and website design. Create a meaningful business identity by following these practices.
Choosing the right palette: The role of color psychology in branding
Who knew color was so powerful? Learn what your brand colors are saying to consumers.
Ambassador training 101
How do you ensure your spokespeople and ambassadors are supporting and enhancing your brand? You train them!
How brand ambassadors can legitimize your organization
Every brand needs credibility to back up any claim or else its message will fall on deaf ears. Through user-generated content, brand ambassadors can help expand awareness about your business, show a more authentic side of your brand and build customer loyalty.
It’s time to broaden our perception of “influencers”
Macho gym selfies and stark white kitchens are hallmarks of the traditional “influencer” class. But influencers span social media, nestling into the nooks and crannies of audience interest. When you expand your perception of what it means to be an “influencer,” you may find a partner that works perfectly for your business.