Why defining your brand is the key to success
A defined brand is a major 🔑 for success. Whether you’re a business owner, organization or influencer, finding your identity is essential to standing out and making a name for yourself.
Branding
Breathing new life into your blog
Blogging has come in and out of favor as the nature of content marketing continues evolving. Here are four ways you can breathe new life into your blog writing.
Beyond the logo: Fostering your brand recognition
Brand recognition extends beyond your logo and website design. Create a meaningful business identity by following these practices.
Choosing the right palette: The role of color psychology in branding
Who knew color was so powerful? Learn what your brand colors are saying to consumers.
Ambassador training 101
How do you ensure your spokespeople and ambassadors are supporting and enhancing your brand? You train them!
How brand ambassadors can legitimize your organization
Every brand needs credibility to back up any claim or else its message will fall on deaf ears. Through user-generated content, brand ambassadors can help expand awareness about your business, show a more authentic side of your brand and build customer loyalty.
It’s time to broaden our perception of “influencers”
Macho gym selfies and stark white kitchens are hallmarks of the traditional “influencer” class. But influencers span social media, nestling into the nooks and crannies of audience interest. When you expand your perception of what it means to be an “influencer,” you may find a partner that works perfectly for your business.
Knock on our new digital front door
We built a new website, and we think you should consider building one, too. If you’re still on the fence, we share a few questions to help you make the decision to redesign.
Three tools to provide your stakeholders to help them accurately share your message
In this digital world we live in, it’s never been easier to spread your organization’s message far and wide. However, as you’re working to get your key messages out on your organization’s official platforms, it can be easy to forget to utilize the most useful advocates for your…
How do you create great content? Let your customers decide.
How do you decide what to share in your email marketing or social media? If you’re like the average person, you see more emails, text messages, social posts and ads than you know what to do with. You probably rarely make the effort to unsubscribe or unfollow, but…