Social Media

PR is more than media relations

The internet is changing public relations as we know. While PR continues to be a mainstay in successful companies, brands and organizations, our role is ever evolving. As we adapt, the meaning behind “media relations” and our role grows daily.

Prompt pumpkins and public relations

It’s crazy to think that in 2014 we were still lamenting about how early pumpkin spice lattes hit Starbucks’ menus. If only we knew then that the pumpkin spice latte brand would evolve to include new masterpieces that span the beverage spectrum. No matter what you think about…

Saving time on social media

“Just put it up on social media.” It’s a flippant statement thrown out around mahogany tables by executives whose only knowledge of social media comes from the teenagers at home. Posting content on social media is more than a few words strung together with a good photo –…

Three things I’ve learned about social media through my studies

Today, social media is a crucial part of every PR professional’s toolbelt. In fact, Socialbakers reported that “global social media ad spend skyrocketed during the last quarter of 2020, despite the continuing economic impact of the COVID-19 pandemic.” While most of us have at least some personal experience…