Events

Meetings: Love them or hate them, you’ve got to prepare (and other tips) 

Meetings, meetings and more meetings. Some people dread heavy meeting weeks while others thrive off of group discussion and planning. Leading successful meetings is a part of our job, and that success can be defined by outcomes following those meetings. Everyone has experienced the full spectrum of good…

The new kids on the block – integrating the newest social media trends into your PR timeline

Social media is a huge part of our lives. In fact, according to Statista, it’s estimated that 3.6 billion people use social media worldwide. By 2025, that number is projected to increase to 4.41 billion. With that large of an audience online, it would be silly not to…

Building a visual identity – capturing stellar photos

In public relations, we often talk about crafting language or materials that tell a brand story. We associate certain words, phrases and concepts with the essence of a company, and we use these words throughout our materials to reinforce key messages for our constituents. As PR professionals in…

Building a visual identity – creating compelling graphics

Pause – If you haven’t already, check out our first blog post in this series. You can read it here.  In public relations, we often talk about crafting language or materials that tell a brand story. We associate certain words, phrases and concepts with the essence of a…

How to maintain relevance throughout your entire performance season

For public relations professionals, campaigns for product launches typically have a similar routine leading up to their release date. We work to build consumer excitement with a goal of achieving impressive sales at the launch, but afterward, we quickly wrap up and move on to another campaign. Season-long…

The good, the bad and the influencer

Influencers are the modern-day reality TV stars – they’re elusive, intimidating and suddenly making a huge splash while garnering a lot of attention. They started out as people with expertise on a specific topic with a trusted audience (think contractors with home renovation tips) but grew into internet…