Events

Event season: Capitalizing on post-event engagement

Congratulations! After months and months of planning, promoting and executing, your event has officially wrapped. But before you hang up your event planning hat, your work isn’t over just yet. Once you’ve counted your ticket sales, calculated the donation amount, paid your vendors, etc., it’s time for one…

Event season: Meeting attendee expectations

Have you ever attended a party where the requested dress didn’t match the event's ambiance? How about heading to a noon meeting where lunch isn’t served? It can be frustrating to rent a tuxedo for a potluck reception, or to sit silently growing hungrier because you expected a…

Event season: Invite lists

‘Tis the season for events! Holiday parties, galas, fundraisers – you name it, it’s happening this time of year. Building the invite list for whatever the occasion can feel daunting, but not to worry. The tips below will help you breeze right through it. Divide and conquer Delegation…

Event season: To event or not to event?

Hosting an event can feel like standing at a fork in the road. Is this going to be a smart investment or an expensive misstep? Whether it’s a formal gala, a casual mixer or something in between, success comes down to this: identifying event goals, knowing who you…

The forest, the trees and everything in between

There are countless cliches that point to human nature’s inability to balance the expanse of the horizon against the minutia before us. The funniest part is that it’s often easy for us to watch others fall victim to this trope while it’s nearly impossible to identify it in our own actions until the big picture or the small details smack us in the face. In my professional realm, I most often see this come to fruition in event planning and execution.

Public relations’ role in event planning

At OPR, our experience goes beyond traditional public relations practices (even though that is our bread and butter). Our team is fortunate to have much experience planning myriad events while implementing our PR tools along the way. We discuss the basics of event planning and how PR can be your biggest asset.