At OPR, our experience goes beyond traditional public relations practices (even though that is our bread and butter). Our team is fortunate to have much experience planning myriad events while implementing our PR tools along the way. We discuss the basics of event planning and how PR can be your biggest asset.
The vendor relations process can determine the success of the event you’re planning. But, it can be a challenge to find the right vendor for each component of your event. Let’s break down a few tips for vetting vendors and knowing how to communicate with them.
Party planners beware: Event planning has taken an entirely new form, and we have to be agile in response. By avoiding these five mistakes, you are much more likely to throw a successful event that you’re proud of.
Meetings, meetings and more meetings. Some people dread heavy meeting weeks while others thrive off of group discussion and planning. Leading successful meetings is a part of our job, and that success can be defined by outcomes following those meetings. Everyone has experienced the full spectrum of good…
We all thought we had an adequate crisis plan. Then 2020 happened. We may have been – slightly – off. A crisis plan is a wonderful tool to have in place should your organization face either a small issue or massive crisis that could negatively impact the overall…
Social media is a huge part of our lives. In fact, according to Statista, it’s estimated that 3.6 billion people use social media worldwide. By 2025, that number is projected to increase to 4.41 billion. With that large of an audience online, it would be silly not to…
In public relations, we often talk about crafting language or materials that tell a brand story. We associate certain words, phrases and concepts with the essence of a company, and we use these words throughout our materials to reinforce key messages for our constituents. As PR professionals in…
Pause – If you haven’t already, check out our first blog post in this series. You can read it here. In public relations, we often talk about crafting language or materials that tell a brand story. We associate certain words, phrases and concepts with the essence of a…
The outbreak of COVID-19 has touched every business in one way or another, and performing arts organizations are no exception. The pandemic forced season programming to come to an abrupt halt in an effort to prevent large crowds from congregating and risking people’s health. Several organizations were financially…
For public relations professionals, campaigns for product launches typically have a similar routine leading up to their release date. We work to build consumer excitement with a goal of achieving impressive sales at the launch, but afterward, we quickly wrap up and move on to another campaign. Season-long…