How to gain valuable business insight through audience research
You don’t have to be a scientist to conduct research. Beakers and microscopes aside, research plays a role in both launching a business and its future success.
Research
How research could have prevented these PR fails
From Netflix to celebrity drama and TikTok feuds, simple research could have prevented these major PR blunders.
How to conduct research on a limited budget
Conducting research doesn’t have to be costly or complicated, nor does it have to be time consuming. The Obsidian team takes a comprehensive look at research and data gathering for our clients.
Four ways you’re misusing data in your writing
How can we be effective information sleuths and simultaneously produce work that protects and builds our clients’ reputations? Stop making these four mistakes in data use.
Social media trends for 2023
We’re looking ahead to the new year at social media trends. From bite-sized content to putting customers first, your brand’s digital presence remains to be the key to success.
Five tips for choosing the best event vendors
The vendor relations process can determine the success of the event you’re planning. But, it can be a challenge to find the right vendor for each component of your event. Let’s break down a few tips for vetting vendors and knowing how to communicate with them.
What you need to know about SEO
You might have heard about SEO before without really understanding what it all means. Here are the meat and potatoes of SEO.
Pixel perfect no longer?
When it comes to data privacy online, my personal theme song would be Uncle Kracker’s “Follow Me.” I keep no secrets. My search history would align perfectly with a marketer’s guesses about my browsing data. Maybe it’s because I’ve seen behind the curtain. I know how retargeting campaigns…
3 social media analytics to monitor
For a PR girl like me, numbers can be a little intimidating. In my line of work, I find myself immersed in writing and creative thinking much more than I do math problems. For that, I am grateful. When it comes to measuring the success of communications strategies,…
Culture kick: Employee reviews
The internet is packed with review sites. On platforms like Yelp!, Facebook, TripAdvisor and Google, consumers can easily share their experiences – the good and the bad and everything in between. Maintaining your reputation through consumer reviews is an essential part of PR. But, so are employee reviews.…