Think about all the surveys you’re asked to complete –after purchases, after events, after customer service calls, after webinars, etc. The list goes on and on. We’re all inundated with messages every day, so we’ve become increasingly selective about what we engage with. That’s why organizations that want…
So you’ve decided to hire a PR firm. Now what? It might seem as simple as filling them in on what you want to do and hitting the ground running! While there are definite tactical wins that can happen immediately after bringing a partner on, a longer strategy…
The best way to learn what your employees are thinking is to ask! Employee surveys are a great tool for gauging satisfaction, identifying potential improvements and, ultimately, implementing changes that benefit your company overall. We break down the steps for creating a useful employee survey and for gathering…
Surveys are an excellent way to gather valuable information from key audiences, providing results that can drive your business's decision-making. But, if you are presented with data in a way that is difficult to decipher or don’t feel like you have enough information for future strategy, you’ve wasted…
When evaluating micro- versus macro-influencer marketing, the right investment depends on your business objectives, available budget and the specific audience you need to reach. Before committing resources, it’s important to define what success looks like. Does your business need increased local traffic, regional growth or national brand awareness?…
If you’re studying French, the answer to this post title is a simple “yes.” But if you work in PR, the answer is a little fuzzier. Creating success is critical, but making a measurable financial return your benchmarking metric can be a major mistake. When you partner with…
Make AI work for you!
Entering into the world of online review monitoring can feel a little like staring at the Cave of Wonders at the beginning of Aladdin. Do you dare venture within to find the diamonds in the rough?
You don’t have to be a scientist to conduct research. Beakers and microscopes aside, research plays a role in both launching a business and its future success.
From Netflix to celebrity drama and TikTok feuds, simple research could have prevented these major PR blunders.