Maintaining your public image requires meticulous management. Enter ambassador training, the evergreen practice of keeping your key stakeholders on-brand.

Follow these three steps to enhance your internal communication while establishing a new in-office plan.

Actions (and your online presence!) speak louder than words.

Google is out, and social media is in! It’s time to make sure your brand is telling the right story online.

Partnerships between brands and influencers are a mutually beneficial tool, but why should you seek micro-influencer relationships?

You’ve seen the clips on the evening news – a CEO gives what they believe will be a rousing speech that sparks some sort of action a la “coffee’s for closers.” While Alec Baldwin had the bright lights of Hollywood on him during his office diatribe scene in…

Obsidian Blog Post (Taylor’s version) Millions of teenage girls and 30-year-old women like me had their wildest dreams come true when Taylor announced she’d be going back on tour – a tour that would feature each of her “Eras.” There was going to be a presale process, and…

TikTok is without a doubt my favorite app of all time. It took me a second to jump on the bandwagon, but once I did, I was instantly hooked. If you haven’t signed up for the platform yet – WHY?! Do yourself a favor and go download it…

Very often, we get application after application for internships and account assistant positions from soon-to-be college grads who put all of their proverbial eggs in one large social media basket. While social media is a critical component of the vast majority of our clients’ strategies, and it will…