From The Rock

Learning to live as a Type A person in a chaotic life

By | May 23, 2018

Earlier this week, I lost it. I was in my millionth war with my 2-year-old about getting ready in the morning. It goes something like this. Me: “Let’s get dressed.” Her: “I want to wear the bumblebee. NO. I don’t want the bumblebee. I want the star dress.” Me: “The... Read More »

OPR’s Beale Street Music Fest experience

By | May 08, 2018

In case you missed it, last weekend was Beale Street Music Fest. The weekend, from all reports, was a smashing success, with packed crowds there to see A-list headliners. Three members of our team – Gracie, Carlee and Christina – visited the festival all three days. Here’s what they had... Read More »

OPR’s guide to Beale Street Music Festival 2018

By | May 04, 2018

Beale Street Music Festival is finally here! Ever since the lineup was announced on Feb. 21, Obsidian’s office has been abuzz with talk of performances, past and present. Check out who we’re excited to see this year, a few tips on surviving the mud and our favorite memories of Beale... Read More »

Work-life “being”

By | May 04, 2018

One night my son asked me to sit near him on his bed. “Mom, I’m the happiest kid I know. I have a super long hug for you.” After lingering with his words, I unpacked my “workbox” and began my nighttime routine. It generally involves completing outstanding projects, answering emails and planning... Read More »

Talent matters – here’s how to recruit it (and keep it)

By | May 03, 2018

It’s no secret that the lifeblood of a small business is its employee base. If you ask any small business owner what his or her largest pain point is, it’s likely talent recruitment or retention. There is a massive cost associated with turning over talent. The process literally costs thousands... Read More »

PR fails: Beale Street Music Fest edition

By | May 02, 2018

Memphis in May has finally arrived, and the 901 is gearing up for the first major weekend of this exciting month – Beale Street Music Fest! To celebrate, Gracie breaks down a few #PRfails from past performers. Enjoy! CeeLo Green The singer, songwriter, rapper and record producer performed at BSMF... Read More »

Marketing a niche business

By | May 02, 2018

Marketing any business has its challenges. It requires strategic thinking to determine target demographics, appropriate messaging and more. These challenges grow for businesses that offer a niche service. The size of your demographic diminishes immensely and most laypeople may not understand your line of work. Tioga Environmental Consultants provides environmental... Read More »

Put local restaurants at the top of your list!

By | May 01, 2018

It’s Small Business Week, and Obsidian is highlighting the small businesses that we serve. Today, you’ll hear from two of our clients in one of the most popular small business industries – the restaurant and food service industry.   When’s the last time that you ate at a restaurant? Was... Read More »

Join us in celebrating Small Business Week!

By | April 30, 2018

Obsidian is the largest boutique PR firm in the Mid-South. We service national brands and startups from across the country. We’re a woman-owned small business and a certified women business enterprise and locally owned small business in Shelby County, Tennessee. This week is the US Small Business Association’s National Small... Read More »

Employee policies that build rapport

By | April 25, 2018

THIS BLOG POST ORIGINALLY RAN ON THE GREATER MEMPHIS CHAMBER WEBSITE. VIEW THE ORIGINAL POST HERE.  As we mentioned in our first post of this series, a business’s employees are its most valuable asset. As such, employers should work diligently to create policies that build up employees as individuals and a... Read More »