There’s still a little holiday magic left in advertising For 10 months and 27 days out of the year, commercials are a nuisance. They’re intended to sell a product or idea, and most consumers (intent on hanging on to their hard-earned money and entrenched opinions) avoid them. But on Super... Read More »
Shopping, wrapping, traveling, cooking and endless errands fill up the last few weeks of December. No matter the holiday you celebrate, you’re likely feeling or have felt the pressure of the day-before-the-day preparations. Well, I’m all about perspective and rest. So I’m here to give you a holiday break! Spend... Read More »
Are you in a professional slump? Is it taking all of your energy to produce fresh ideas and serve your clients? Whatever roadblock you’ve found yourself against at work, it could be that it’s time to rediscover your source of inspiration and take a mental break. However, in our busy... Read More »
As the summer approaches, my inbox is filling up with resumes from eager applicants looking for both summer internship opportunities and full-time openings at Obsidian. Fortunately for them, we are the type of firm that will open their emails, review their resumes with careful consideration and even respond, as we... Read More »
Ah, the State of the Union address. The speech. The counter-speech. The media frenzy. The State of the Union is a political playground for reporters, as it fuels the fire for numerous debates, analyses, predictions and fact checks. It offers opportunities for great interviews to back up those debates, analyses,... Read More »
Starting a career right out of college is getting more difficult these days. Figuring out where to start and who to start with are hard questions to ask yourself at 22 years old. When I graduated this past May with a Journalism degree, it scared me to the ends of... Read More »
There is so much that we can do for our clients. We provide a variety of services from strategic communication counsel and planning, media relations and crisis management to social media strategy and implementation, content creation and advertising/marketing counsel. And, which services we provide depends on the specific needs of... Read More »
The new year is always a great excuse to start fresh and find motivation to improve yourself, not only in your personal life but also at work. While it’s tough to jump back to real life after a relaxing holiday break, here are four tips to tackle your first day... Read More »
Over the years, we’ve had the opportunity to work with numerous companies and startups to plan for and implement strategic communications initiatives to launch new products, services, brands or businesses. Whether we helped in naming the business from day one or simply handled the media relations, the common denominator is... Read More »
An avid reader and writer since the age of 5, Courtney believed she was destined for a long and happy career as a writer of novels, short stories and poetry. While she still uses those very writing skills on a daily basis, her education and career track led her down... Read More »