Shopping, wrapping, traveling, cooking and endless errands fill up the last few weeks of December. No matter the holiday you celebrate, you’re likely feeling or have felt the pressure of the day-before-the-day preparations. Well, I’m all about perspective and rest. So I’m here to give you a holiday break! Spend... Read More »
Empathy, not to be confused with sympathy (and yes, there’s a difference between the two), is most simply defined as the ability to understand and share the feelings of others. Or in other words, being able to put yourself in someone else’s shoes. Empathy not only plays a vital role... Read More »
In the last few weeks, I’ve felt accosted by several “viral” campaigns that left me cocking my head and furrowing my brow. The consumer in me sighed as the PR practitioner side took a more skeptical approach. Were these campaigns were created to be intentionally bad or controversial so they... Read More »
Our office is full of SEC alumnae, so it’s only fitting that one of our fall staff spotlights would be riddled with football references. Kelli Brignac – our colleague who works remotely from Lake Charles, Louisiana – has been enjoying a season of dominating performances by her LSU Tigers (and... Read More »
The public relations industry is vast – every business in every country needs public relations. With the lines of business blurring across international boundaries, how do we support clients in their effort to gain the attention and support of audiences abroad? Simple – use their language! I can’t think of an... Read More »
Staff Spotlight – Whitney Albert! One of our team’s greatest strengths is our tenure. With so many long-standing team members, we’re able to tap a deep well of experience and expertise for our clients. This month, we asked our colleague Whitney Albert a few questions about life as a PR professional.... Read More »
For me, true luxury can be caviar or a day with no meetings, no appointments and no schedule. – Michael Kors I’m a prepper. I have a nightly ritual that includes my extensive skin care regimen, meal prepping and mentally running through how I’d like the next workday to flow.... Read More »
Welcome to part 2 of PR takeaways from some of our favorite binge-worthy shows! Chernobyl (the truth demands to be told) Chernobyl, HBO’s 2019 dramatized account of the nuclear meltdown at the Chernobyl Nuclear Power Plant in 1986 and the days following the crisis, is steeped in details. It’s a... Read More »
With the 71st Primetime Emmy Awards coming up on Sunday, here’s our timely nod to valuable PR lessons from our favorite shows to binge. The Terror (even the best planning and response cannot always avert crisis) The premise of season 1 of AMC’s 2018 riveting horror anthology is scary aplenty... Read More »
We love bringing new interns into the fold, especially when they have diverse and interesting experiences to draw from. Though Brittany graduated from Mississippi State (like a number of our past interns), she brings so much to the table – from foreign language competencies to experience working abroad. She’s added a... Read More »