From The Rock

15 things to help you feel merry

By | December 24, 2019

Shopping, wrapping, traveling, cooking and endless errands fill up the last few weeks of December. No matter the holiday you celebrate, you’re likely feeling or have felt the pressure of the day-before-the-day preparations.  Well, I’m all about perspective and rest. So I’m here to give you a holiday break! Spend... Read More »

4 Ways To Harness Inspiration

By | May 07, 2015

Are you in a professional slump? Is it taking all of your energy to produce fresh ideas and serve your clients? Whatever roadblock you’ve found yourself against at work, it could be that it’s time to rediscover your source of inspiration and take a mental break. However, in our busy... Read More »

5 Ways to Ensure You WON’T Get an Interview with Obsidian

By | May 19, 2015

As the summer approaches, my inbox is filling up with resumes from eager applicants looking for both summer internship opportunities and full-time openings at Obsidian. Fortunately for them, we are the type of firm that will open their emails, review their resumes with careful consideration and even respond, as we... Read More »

A bad answer to a reporter’s question sounds like, “I’ll break you in half.”

By | January 29, 2014

Ah, the State of the Union address. The speech. The counter-speech. The media frenzy. The State of the Union is a political playground for reporters, as it fuels the fire for numerous debates, analyses, predictions and fact checks. It offers opportunities for great interviews to back up those debates, analyses,... Read More »

All career paths begin with an internship

By | October 09, 2014

Starting a career right out of college is getting more difficult these days. Figuring out where to start and who to start with are hard questions to ask yourself at 22 years old. When I graduated this past May with a Journalism degree, it scared me to the ends of... Read More »

Are we providing value?

By | April 08, 2015

value

There is so much that we can do for our clients. We provide a variety of services from strategic communication counsel and planning, media relations and crisis management to social media strategy and implementation, content creation and advertising/marketing counsel. And, which services we provide depends on the specific needs of... Read More »

Be your most productive self in 2018

By | December 11, 2017

The new year is always a great excuse to start fresh and find motivation to improve yourself, not only in your personal life but also at work. While it’s tough to jump back to real life after a relaxing holiday break, here are four tips to tackle your first day... Read More »

Before the Launch

By | August 13, 2012

Over the years, we’ve had the opportunity to work with numerous companies and startups to plan for and implement strategic communications initiatives to launch new products, services, brands or businesses. Whether we helped in naming the business from day one or simply handled the media relations, the common denominator is... Read More »

Behind the Bio: Courtney Ellett

By | August 15, 2017

An avid reader and writer since the age of 5, Courtney believed she was destined for a long and happy career as a writer of novels, short stories and poetry. While she still uses those very writing skills on a daily basis, her education and career track led her down... Read More »

Brand Management: What’s in a name?

By | June 01, 2017

A brand name encapsulates a brand’s reputation, its products or services, its people, the good it does, etc. Companies spend decades building a brand image, of which is entirely represented by the company moniker. A brand’s name is everything, and careful planning should be executed in not only naming a... Read More »