Risky Business: Pros and Cons of Rebranding
High risk, high reward. Do you want to roll the dice when it comes to rebranding your business? Here are some key things to consider.
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Hot mics and hot takes
You’ve seen the clips on the evening news – a CEO gives what they believe will be a rousing speech that sparks some sort of action a la “coffee’s for closers.” While Alec Baldwin had the bright lights of Hollywood on him during his office diatribe scene in…
Are you ready for it? Taylor wasn’t.
Obsidian Blog Post (Taylor’s version) Millions of teenage girls and 30-year-old women like me had their wildest dreams come true when Taylor announced she’d be going back on tour – a tour that would feature each of her “Eras.” There was going to be a presale process, and…
How to TikTok like a pro
TikTok is without a doubt my favorite app of all time. It took me a second to jump on the bandwagon, but once I did, I was instantly hooked. If you haven’t signed up for the platform yet – WHY?! Do yourself a favor and go download it…
Public relations: It’s not just about social media
Very often, we get application after application for internships and account assistant positions from soon-to-be college grads who put all of their proverbial eggs in one large social media basket. While social media is a critical component of the vast majority of our clients’ strategies, and it will…
Thankfulness in 2020 – part four
This blog post is part of a four-part series where our team shares how they're finding gratitude in 2020. If you'd like to read parts one, two or three click the corresponding links. Addison The pages of my 2020 planner were all filled in until about mid-March; now…
Thankfulness in 2020 – part three
This blog post is part of a four-part series where our team shares how they're finding gratitude in 2020. If you'd like to read parts one or two click the corresponding links. Christina What 2020 has taught me is the importance of relationships. Minus my parents, my family…
Thankfulness in 2020 – part two
This blog post is part of a four-part series where our team shares how they're finding gratitude in 2020. If you'd like to read part one, you can do so here. Taylor In September, my pastor gave a sermon about our perception of time, and one thing that…
Thankfulness in 2020 – part one
In a year when we have lost so much (from the irreplaceable to the inconvenient and everything in between), writing a seasonal post about thankfulness seems, at first thought, like an arduous affair at its worst and an irksome one at its least. But after more reflection, it’s…
International PR experience – is it worth it?
In 2018, I interned at a social media and marketing agency in Shanghai. Many people (including my worried parents) questioned my reasoning for interning in a country so foreign to me, and I can now say that interning in one of the largest cities in the world was…