Social media is a huge part of our lives. In fact, according to Statista, it’s estimated that 3.6 billion people use social media worldwide. By 2025, that number is projected to increase to 4.41 billion. With that large of an audience online, it would be silly not to…
I LOVE all things spooky and truly scary. Starting at the age of 13, my mom and I made a yearly pilgrimage to Halloween Horror Nights at Universal Studios for a scream-filled night of production-quality haunted house perusing. We paid for the Express Pass to ensure we made…
Each member of our team exudes “cool” in a different way. For Christina, that coolness is a unique breed – one that simultaneously appreciates the classics and the present without the slightest air of pretension. Since she joined our team in 2017, she has added a fresh perspective and…
Transitioning from a college student to an intern to an account assistant has made it apparent just how much there is to learn upon graduation and how imperative it is that you commit to lifelong learning in the public relations industry. The great thing about starting as an…
Public relations can easily go unnoticed, passed over for its more popular (and visible) counterparts like marketing and advertising. Even companies that do recognize the benefits of PR enough to engage a firm sometimes find that leadership tries to put PR on the chopping block when it comes…
With the ever-changing news cycle, it can be hard to stay on top of the latest news. It doesn’t help that there are so many news channels to consume that it can seem overwhelming. Whether you’re looking for a deep dive into the news or a quick read…
With so many options on streaming platforms these days, it’s hard to pick just one show to watch at any given moment. If you’re like me, then you’re easily overwhelmed by the amount of shows, genres and platforms to choose from – the options are ENDLESS. To help…
When it comes to tenure, there is one person at our firm who comes to mind – Lauren Hannaford. Her time at Obsidian, combined with her excellent memory, has branded her the company historian. It’s a deserved title! Lauren joined the firm in 2008 as an intern and has…
While each day in the life of PR professionals varies, one thing always remains constant amid the flux of meetings, calls and tasks – writing! Writing is the foundation of our career, and a strong base is required for steady growth. To help you stay on track, here’s…
In my last post, I shared an agency’s perspective of the fun and success that 2019 ushered to our team at Obsidian. But, I’d like for you to hear directly from each team member and what made this year one to remember. Lauren Ooh, there are probably quite…