From The Rock

Breaking bad… News, that is.

By | March 07, 2013

The other day, an interesting email came across my inbox. For privacy purposes, I’ve removed names: Subject: [Name of Person] Resignation To Whom It May Concern: [Name], our COO, has resigned.  Please erase her contact information. We will let you know when we have found a replacement COO. Sincerely, [Name],... Read More »

Bye, sister! – social media crisis tips to keep your brand from getting #canceled

By | August 28, 2019

In May 2019, the world of the YouTube beauty vlogger was shaken to its core when Tati Westbrook announced the cancelation of fellow influencer James Charles. As we know, the feud all stemmed from a betrayal involving gummies – we’ll spare you the details. Tati posted a video slamming James... Read More »

Career transitions with Lauren Hannaford

By | August 30, 2018

Welcome to season two of Off the Rock, On the Record! We’re really proud of the content we’ve compiled for this season, and we can’t wait for you to hear what’s ahead. We’ll be releasing an episode every Thursday for the next three weeks. If you’re subscribed to our blog,... Read More »

Celtic Crossing merges culture and locale

By | February 14, 2018

Located in the Cooper-Young Historic District, Celtic Crossing Irish Pub & Restaurant serves up a variety of pints and Irish fare inspired by my traditional, Irish family recipes for Saturday and Sunday brunch and lunch and dinner seven days a week. Opened in 2005, Celtic celebrates the spirit of the... Read More »

Coloring Outside the Lines

By | October 07, 2014

There are an abundance of rules when it comes to working in the public relations field. Some are written and strictly kept inside of an ever-updating AP Stylebook, and others are unspoken and passed down from employee to employee in an agency. There are rules for writing, editing, formatting press... Read More »

Confronting my “anything”

By | January 24, 2018

Growing up, my grandmother always told me, “You can do anything you set your mind to.” Throughout my life, I have heard that phrase repeated over and over again. I even began finishing the sentence for her. She passed away a few years ago, but to this day, I can... Read More »

Considering an acquisition?

By | June 30, 2017

Acquisition can be an attractive option for business owners interested in growing their business and expanding into new markets. While a successful acquisition can positively impact the bottom line, a poorly planned acquisition can greatly damage a company’s brand and leave the business in a worse position. In the last... Read More »

Content is key to ‘content marketing’

By | August 09, 2012

Brands have a fantastic advantage in today’s society, as consumers have taken it upon themselves to go looking for more information on the companies that they do business with, rather than sitting back and waiting to be sold on a product or service through strong-arm tactics. All brands need to... Read More »

Crissy’s Top 10 Favorite OPR Memories

By | February 12, 2016

On March 1, I will celebrate my eighth anniversary at Obsidian PR. Wow! Eight whole years in one place! It was exciting to join our firm when we were young, and it’s been exciting to see how we’ve grown and changed over the years. And, of course, there are many... Read More »

Desk Etiquette

By | June 10, 2014

desk-etiquettee

My intention for this blog post was to write about the 10 must-have items on your desk. However, while researching that topic, I came across a more interesting subject to write about: what not to have on your office desk. When you think about office desk etiquette, you may have... Read More »