What you need to know about SEO
You might have heard about SEO before without really understanding what it all means. Here are the meat and potatoes of SEO.
Advertising
It’s time to broaden our perception of “influencers”
Macho gym selfies and stark white kitchens are hallmarks of the traditional “influencer” class. But influencers span social media, nestling into the nooks and crannies of audience interest. When you expand your perception of what it means to be an “influencer,” you may find a partner that works perfectly for your business.
All aboard the podcast hype train!
Move over TV and radio, there’s a new sheriff in town. With most of our news and entertainment moving to streaming platforms, brands have been revamping their communication strategies, and you should too. Podcasts are changing the way we look at earned media, and they have some pretty…
Five critical steps to launching your brand online
As a small business, you may be up against large and well-established brands with loyal customers and seemingly unlimited marketing budgets, making it crucial for your brand to find ways to stand out. Whether your business is just getting started or you’re considering taking on a rebrand project,…
The new kids on the block – integrating the newest social media trends into your PR timeline
Social media is a huge part of our lives. In fact, according to Statista, it’s estimated that 3.6 billion people use social media worldwide. By 2025, that number is projected to increase to 4.41 billion. With that large of an audience online, it would be silly not to…
RIP mass marketing. Targeting is the name of the game.
If you’ve ever seen an old print advertisement, you may have rolled your eyes. There are ads with so many words. Some have messages we now know are crazy. Plenty of them are shocking or offensive (so I won’t link them here!). But at the time, those companies…
Three local products to try in 2020
Memphis has long been known as a food city, but did you know its food products are pretty impressive, too?! From sweet treats to ones that pack heat, there’s something for everyone here in the Bluff City. Follow me here. Shotwell Candy Co.’s Caribbean Coconut Caramels I may…
Building a visual identity – capturing stellar photos
In public relations, we often talk about crafting language or materials that tell a brand story. We associate certain words, phrases and concepts with the essence of a company, and we use these words throughout our materials to reinforce key messages for our constituents. As PR professionals in…
Building a visual identity – creating compelling graphics
Pause – If you haven’t already, check out our first blog post in this series. You can read it here. In public relations, we often talk about crafting language or materials that tell a brand story. We associate certain words, phrases and concepts with the essence of a…
How to maintain relevance throughout your entire performance season
For public relations professionals, campaigns for product launches typically have a similar routine leading up to their release date. We work to build consumer excitement with a goal of achieving impressive sales at the launch, but afterward, we quickly wrap up and move on to another campaign. Season-long…