We all have our favorite advertising campaigns, and one of my favorites right now is SouthwestAirlines’ “Wedding Season.” This is a continuation of the fall’s campaign of the same name, featuring the same dancing gal at multiple different weddings (touting Southwest’s fare sale). But, what makes an ad campaign great?... Read More »
When we were growing up, my parents made sure we ate dinner together as a family at least a few nights a week. It never failed that my sister filled her plate with bread or macaroni and cheese. At some point she developed a rationale. She said the “bread compartment”... Read More »
Earlier this year, I was driving down Lamar Avenue and noticed a full-size billboard that caught my eye. It was for a well-known local floral company here in Memphis, Pugh’s Flowers. At first glance, I was thinking to myself, “What in the heck does that say?” The billboard showed Pugh’s... Read More »
It was hard to miss – 2018 was a crisis year when it comes to trust on social media. The Facebook and Cambridge Analytica news coupled with Mark Zuckerberg testifying at a congressional hearing led consumer trust in the platform to plummet. In turn, Twitter faced heat over the large... Read More »
Kleenex are in short supply around my house between seasonal allergies and the holiday commercials that have now taken over the airwaves. I’m a sucker for a commercial that tugs at the heartstrings, so much so that I have to leave the room during P&G’s Olympics spots. But, there are... Read More »
What would the holidays be without brands capitalizing on/exploiting seasonal cheer? I don’t remember a world without red and green Hershey’s Kisses wrappers or a December commercial without faint sleigh bells in the distance. Honestly, for some people, over-the-top holiday spirit is half the fun – I mean, how else... Read More »
Alexander Graham Bell once said, “Before anything else, preparation is the key to success.” As public relations professionals, we know how important it is to be prepared – whether it be for a crisis or morning show segment. It’s our job to make sure our clients’ messages are conveyed clearly,... Read More »
If you’ve made your list, checked it twice and realized you still have a bit more shopping to do before Dec. 25, we’ve got your back! Memphis is full of talented entrepreneurs that make shopping local as easy as (pumpkin) pie, so share a piece of the 901 this holiday... Read More »
Personally, Halloween is my favorite time of year. Why, you ask? It contains the majority of my favorite things – pumpkins, hayrides, costumes, corn mazes, haunted houses and cooler weather. I’m not the only one who’s a huge fan of all things spooky. In 2017, the National Retail Federation reported... Read More »
For public relations professionals, campaigns for product launches typically have a similar routine leading up to their release date. We work to build consumer excitement with a goal of achieving impressive sales at the launch, but afterward, we quickly wrap up and move on to another campaign. Season-long campaigns, whether... Read More »