If you’ve made your list, checked it twice and realized you still have a bit more shopping to do before Dec. 25, we’ve got your back! Memphis is full of talented entrepreneurs that make shopping local as easy as (pumpkin) pie, so share a piece of the 901 this holiday... Read More »
Kleenex are in short supply around my house between seasonal allergies and the holiday commercials that have now taken over the airwaves. I’m a sucker for a commercial that tugs at the heartstrings, so much so that I have to leave the room during P&G’s Olympics spots. But, there are... Read More »
Personally, Halloween is my favorite time of year. Why, you ask? It contains the majority of my favorite things – pumpkins, hayrides, costumes, corn mazes, haunted houses and cooler weather. I’m not the only one who’s a huge fan of all things spooky. In 2017, the National Retail Federation reported... Read More »
The shopping rush that takes place during the holiday season spurs marketers to create commercials that pull at the heart strings. The more memorable a campaign, the more likely consumers will spend their hard-earned money at your business. Obsidian has been carefully watching holiday commercials over the past few weeks,... Read More »
When we were growing up, my parents made sure we ate dinner together as a family at least a few nights a week. It never failed that my sister filled her plate with bread or macaroni and cheese. At some point she developed a rationale. She said the “bread compartment”... Read More »
During the Super Bowl, advertisers take advantage of the game’s huge TV audience, and in recent years have been using ad content to engage customers online through social media. This strategy can also be seen during the holidays, when consumers are scouring the Internet, sales pages and TV spots in... Read More »
We all have our favorite advertising campaigns, and one of my favorites right now is SouthwestAirlines’ “Wedding Season.” This is a continuation of the fall’s campaign of the same name, featuring the same dancing gal at multiple different weddings (touting Southwest’s fare sale). But, what makes an ad campaign great?... Read More »
During college football season, my husband and I watched the Allstate Sugar Bowl game between Ohio State (excuse me, THE Ohio State) and Alabama. As an LSU fan, you’ll have to forgive me if I really did not care about it. But I digress. The point is, I watched the... Read More »
Bernard Kelvin Clive of The No Nonsense Guide to Personal Branding for Career Success once wrote that personal branding is the combination of skills and talents to create significance by forming “an impression, a perception and a reputation in the minds of others.” Many people live their entire lives never... Read More »
I love fall! My family, best friends and even my co-workers know this little fact about me because I share it constantly when a cool breeze hits or they see me get really excited from my first sip of Starbucks’ Pumpkin Spice Latte. The love of fall started when I... Read More »