Gone are the days when consumers would read long product descriptions or dig deep into services. Video content can engage even the laziest of buyers. 📽️ We break down why video is crucial for a successful ad campaign here.
Level up your ad campaign by taking these three elements into account.
TikTok is not just about dancing and viral trends – it's a strategic advertising platform. Here’s everything you need to know about breaking into the world of TikTok marketing.
Who wants to man our event booth on Saturday?! If you don’t, you should. Strategic event sponsorship planning can shift your investments from purely philanthropic to opportunistic – we show you how.
From photos to videos and back again, the world of social media can be difficult to navigate. Here are four tips to help you better plan your social media strategy.
You might have heard about SEO before without really understanding what it all means. Here are the meat and potatoes of SEO.
Macho gym selfies and stark white kitchens are hallmarks of the traditional “influencer” class. But influencers span social media, nestling into the nooks and crannies of audience interest. When you expand your perception of what it means to be an “influencer,” you may find a partner that works perfectly for your business.
Move over TV and radio, there’s a new sheriff in town. With most of our news and entertainment moving to streaming platforms, brands have been revamping their communication strategies, and you should too. Podcasts are changing the way we look at earned media, and they have some pretty…
As a small business, you may be up against large and well-established brands with loyal customers and seemingly unlimited marketing budgets, making it crucial for your brand to find ways to stand out. Whether your business is just getting started or you’re considering taking on a rebrand project,…
Social media is a huge part of our lives. In fact, according to Statista, it’s estimated that 3.6 billion people use social media worldwide. By 2025, that number is projected to increase to 4.41 billion. With that large of an audience online, it would be silly not to…