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Known as The Great Stabilizer, Obsidian the mineral is known for its mystical power of insight. And so is Obsidian the firm. When you partner with us, your story meets rock-solid public relations strategies, forming an impenetrable foundation in an ever-fluid business environment.
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Obsidian is a team of 13 public relations strategists specializing in disciplines across the PR spectrum – a braintrust, if you will, of PR know-how.
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Drip, dropped. How to recover a campaign when automation fails you
By Obsidian
Jun 26, 2026
3 Min Read
The beauty of a drip campaign lies in its automation. You craft and schedule a series of messages that are deployed based on preset triggers. Your team can save time and effort by creating a journey that runs without intervention. Bonus if you can feed new contacts into…
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“As a charter management organization, Obsidian has provided infrastructure and support needed for effective communications. Obsidian’s team is an extension of our team. They work collaboratively with our staff on planning, developing and implementing media and marketing tools. It is a seamless relationship. Ultimately, the Obsidian partnership provides us the expertise that we don’t have as a small nonprofit.”
– Yetta Lewis, Gestalt Community Schools