Obsidian is the dark natural glass that forms when molten lava meets water and is rapidly cooled. This is what strategic public relations can do for your company — it tempers fires and gives you a solid, impenetrable foundation in an ever-fluid business environment. Known as The Great Stabilizer, Obsidian the mineral is widely regarded for its mystical power of insight. And so is Obsidian the firm. Based in Memphis, Tennessee, Obsidian is known as the go-to firm for companies and not-for-profit organizations alike.
For far too long, public relations has been the invisible and mysterious cousin to advertising and marketing. But, it’s really easy when you think about it. When an organization connects to the people it cares about, that’s PR. When your story is told (in whatever lovely and purposeful fashion), that’s PR. Pure and simple.Learn more about us
Hiring and promoting from our internship program is one of the ways we find long-term success at Obsidian. Addison is another glowing example of an OPR intern-turned-professional. She joined the firm nearly two years ago as an intern and started servicing clients full time as an account assistant in May 2018. Since then, she’s learned a lot about working in an agency setting – from account management to daily client work. We’re proud to have her on our team. Read her insights in this month’s staff spotlight!Check out our team spotlight to learn more!
Off the Rock, On the Record is a podcast produced by public relations professionals, for the masses. The Obsidian team banters with guests as they navigate some of the biggest topics within the communication profession. Lighthearted in nature but educational in purpose, this podcast delicately blends entertainment with tactical takeaways. We’re proud of this work, and hope you’ll join us as we release future episodes of Off the Rock, On the Record!Listen here!
When you open a business, you want to make a splash – especially if you’re in the bath industry! But many business owners aren’t even sure where to start. That’s where Obsidian comes in. This fall, we supported the grand opening of Buff City Soap in Oxford, Mississippi. We delivered nearly 500 custom soap samples, built an impressive social media presence, planned and executed a lavish VIP night and much more – all with the goal of helping Buff City Soap enter the market smelling like roses. Want to build your reputation before you open your doors? We can help.Want similar results?
The internet is packed with review sites. On platforms like Yelp!, Facebook, TripAdvisor and Google, consumers can easily share their experiences – the good and the bad and everything in between. Maintaining your reputation through consumer reviews is an essential part of PR. But, so are employee reviews. If not […]Read From The Rock
ServiceMaster by Stratos is one of Obsidian’s most tenured clients. We work diligently to support growth and employee satisfaction for this ServiceMaster franchise. As Stacy, the company’s CEO, said, “Obsidian has not only provided the education necessary for ServiceMaster by Stratos to understand the way to go to market, but they have also helped us refine the message and create the channels to distribute the message.”
In fall 2019, we brought on recent Mississippi State grad Brittany Mizell as our level 2 intern. After months of her hard work and getting acclimated to working in a firm, we’re excited to see her transition into her full-time position as account assistant! See what Brittany had to say about her internship at Obsidian.
It’s no secret. Anyone who knows us knows we’re serious about PR. But we have a lot of fun doing it. We are storytellers. We are planners. We are doers. We are your brand’s best friend.
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The internet is packed with review sites. On platforms like Yelp!, Facebook, TripAdvisor and Google, consumers can easily share their experiences – the good and the bad and everything in between. Maintaining your reputation through consumer reviews is an essential part of PR. But, so are employee reviews. If not... Read More »