Obsidian is the dark natural glass that forms when molten lava meets water and is rapidly cooled. This is what strategic public relations can do for your company — it tempers fires and gives you a solid, impenetrable foundation in an ever-fluid business environment. Known as The Great Stabilizer, Obsidian the mineral is widely regarded for its mystical power of insight. And so is Obsidian the firm. Based in Memphis, Tennessee, Obsidian is known as the go-to firm for companies and not-for-profit organizations alike.
For far too long, public relations has been the invisible and mysterious cousin to advertising and marketing. But, it’s really easy when you think about it. When an organization connects to the people it cares about, that’s PR. When your story is told (in whatever lovely and purposeful fashion), that’s PR. Pure and simple.Learn more about us
Most of our team started out as interns, including one of our directors – Lauren Hannaford! As an Obsidianite, she’s been a part of some legendary projects, guided our team toward success and has had some serious fun along the way! She shares some tidbits about how she’s been dealing with quarantine, some of her most memorable OPR projects and more in this month’s staff spotlight.Check out our team spotlight to learn more!
Off the Rock, On the Record is a podcast produced by public relations professionals, for the masses. The Obsidian team banters with guests as they navigate some of the biggest topics within the communication profession. Lighthearted in nature but educational in purpose, this podcast delicately blends entertainment with tactical takeaways. We’re proud of this work, and hope you’ll join us as we release future episodes of Off the Rock, On the Record!Listen here!
An integrated social media campaign reaches consumers across multiple fronts – and that’s exactly what we did to support DeSoto County Tourism’s recent travel campaign. Our team developed a multifaceted social media plan that included organic and boosted content that ultimately reached more than 1.1 million people. We also arranged partnerships with trusted local influencers to create cross-promotional content across multiple social media channels. Do your social pages need a refresh? We can help.Want similar results?
If you manage a company or brand’s social media account, striking the balance between professionalism and sincerity can be difficult. When in doubt, some folks ask themselves W.W.A.P.A.D. – what would a personal account do? But they’re not fooling anyone by acting as if a corporate account is no different […]Read From The Rock
ServiceMaster by Stratos is one of Obsidian’s most tenured clients. We work diligently to support growth and employee satisfaction for this ServiceMaster franchise. As Stacy, the company’s CEO, said, “Obsidian has not only provided the education necessary for ServiceMaster by Stratos to understand the way to go to market, but they have also helped us refine the message and create the channels to distribute the message.”
In fall 2019, we brought on recent Mississippi State grad Brittany Mizell as our level 2 intern. After months of her hard work and getting acclimated to working in a firm, we’re excited to see her transition into her full-time position as account assistant! See what Brittany had to say about her internship at Obsidian.
It’s no secret. Anyone who knows us knows we’re serious about PR. But we have a lot of fun doing it. We are storytellers. We are planners. We are doers. We are your brand’s best friend.
Get to know us better.
If you manage a company or brand’s social media account, striking the balance between professionalism and sincerity can be difficult. When in doubt, some folks ask themselves W.W.A.P.A.D. – what would a personal account do? But they’re not fooling anyone by acting as if a corporate account is no different... Read More »