Obsidian is the dark natural glass that forms when molten lava meets water and is rapidly cooled. This is what strategic public relations can do for your company — it tempers fires and gives you a solid, impenetrable foundation in an ever-fluid business environment. Known as The Great Stabilizer, Obsidian the mineral is widely regarded for its mystical power of insight. And so is Obsidian the firm. Based in Memphis, Tennessee, Obsidian is known as the go-to firm for companies and not-for-profit organizations alike.
For far too long, public relations has been the invisible and mysterious cousin to advertising and marketing. But, it’s really easy when you think about it. When an organization connects to the people it cares about, that’s PR. When your story is told (in whatever lovely and purposeful fashion), that’s PR. Pure and simple.Learn more about us
Get to know Christina, an account manager at Obsidian. She joined our firm two years ago after first spending a few years in New York City before returning home for an internal communications role in architecture and engineering. And she’s been an invaluable addition to our team. Learn more about Christina on our blog!Check out our team spotlight to learn more!
You can’t teach an old dog new tricks, but you can try new tactics with a long-standing client! Our team worked with Maria Montessori School to amp up its social media game. Within one month, the team drove 230 percent more traffic from Facebook to the client’s website. That’s a major win!Want similar results?
The sheer mention of the word crisis can lead to immediate feelings of anxiety, stress and concern. And in a business environment, these feelings may be magnified tenfold. It’s understandable – crisis situations (and the way they’re handled) have the potential to make or break a company’s future. The good […]Read From The Rock
ServiceMaster by Stratos is one of Obsidian’s most tenured clients. We work diligently to support growth and employee satisfaction for this ServiceMaster franchise. As Stacy, the company’s CEO, said, “Obsidian has not only provided the education necessary for ServiceMaster by Stratos to understand the way to go to market, but they have also helped us refine the message and create the channels to distribute the message.”
We must admit, working on South Main is one of the many perks of working at Obsidian. Jenna, our level 2 intern, created this vlog so you could experience what it’s like to work in this small corner of Memphis. She shares details about our office, internship programs and what a day in the life of an intern looks like. See our next available internship opening here.
It’s no secret. Anyone who knows us knows we’re serious about PR. But we have a lot of fun doing it. We are storytellers. We are planners. We are doers. We are your brand’s best friend.
Get to know us better.
The sheer mention of the word crisis can lead to immediate feelings of anxiety, stress and concern. And in a business environment, these feelings may be magnified tenfold. It’s understandable – crisis situations (and the way they’re handled) have the potential to make or break a company’s future. The good... Read More »