Obsidian is the dark natural glass that forms when molten lava meets water and is rapidly cooled. This is what strategic public relations can do for your company — it tempers fires and gives you a solid, impenetrable foundation in an ever-fluid business environment. Known as The Great Stabilizer, Obsidian the mineral is widely regarded for its mystical power of insight. And so is Obsidian the firm. Based in Memphis, Tennessee, Obsidian is known as the go-to firm for companies and not-for-profit organizations alike.
For far too long, public relations has been the invisible and mysterious cousin to advertising and marketing. But, it’s really easy when you think about it. When an organization connects to the people it cares about, that’s PR. When your story is told (in whatever lovely and purposeful fashion), that’s PR. Pure and simple.Learn more about us
We don’t often hire new team members who we’ve had no previous connection to – there’s usually at least “three degrees from Kevin Bacon.” Whitney Albert is one of our few exceptions! She found us at just the right time, and after a few interviews, it was apparent that she was a must-have commodity.
While we know her well around the office, Whitney can be a little bit of a mystery. You won’t find her on Instagram or Snapchat, so we sat down and asked her a few questions so you could get to know her better!Check out our team spotlight to learn more!
Put it on ice! Gracie loves supporting social media efforts for one of our entertainment clients. Since Obsidian began working with Mid-South Ice House, they’ve seen increased attendance for specific skate times and massive class registration numbers – two elements we specifically pushed through social media. That deserves a gold medal!Want similar results?
Sports can teach us all a great deal. From how to handle adversity to the importance of practicing your craft, athletics teach lessons that can be applied to so many areas of our lives. As a communications professional who has worked in and around the sports world for years, I’m […]Read From The Rock
ServiceMaster by Stratos is one of Obsidian’s most tenured clients. We work diligently to support growth and employee satisfaction for this ServiceMaster franchise. As Stacy, the company’s CEO, said, “Obsidian has not only provided the education necessary for ServiceMaster by Stratos to understand the way to go to market, but they have also helped us refine the message and create the channels to distribute the message.”
We must admit, working on South Main is one of the many perks of working at Obsidian. Jenna, our level 2 intern, created this vlog so you could experience what it’s like to work in this small corner of Memphis. She shares details about our office, internship programs and what a day in the life of an intern looks like. See our next available internship opening here.
It’s no secret. Anyone who knows us knows we’re serious about PR. But we have a lot of fun doing it. We are storytellers. We are planners. We are doers. We are your brand’s best friend.
Get to know us better.
Sports can teach us all a great deal. From how to handle adversity to the importance of practicing your craft, athletics teach lessons that can be applied to so many areas of our lives. As a communications professional who has worked in and around the sports world for years, I’m... Read More »