Obsidian is the dark natural glass that forms when molten lava meets water and is rapidly cooled. This is what strategic public relations can do for your company — it tempers fires and gives you a solid, impenetrable foundation in an ever-fluid business environment. Known as The Great Stabilizer, Obsidian the mineral is widely regarded for its mystical power of insight. And so is Obsidian the firm. Based in Memphis, Tennessee, Obsidian is known as the go-to firm for companies and not-for-profit organizations alike.
For far too long, public relations has been the invisible and mysterious cousin to advertising and marketing. But, it’s really easy when you think about it. When an organization connects to the people it cares about, that’s PR. When your story is told (in whatever lovely and purposeful fashion), that’s PR. Pure and simple.Learn more about us
She is our team’s Sagittarian go-getter, restaurateur’s best friend, sports fan, fitness queen and we’re thrilled to now call her a senior account manager at Obsidian – Murray Lace! For almost six years (including her internship), Murray’s been impressing us with her stellar work ethic and leadership skills. Simply put, we’re so lucky to have her on our team. Find out what makes her fabulous with this month’s staff spotlight.Check out our team spotlight to learn more!
Off the Rock, On the Record is a podcast produced by public relations professionals, for the masses. The Obsidian team banters with guests as they navigate some of the biggest topics within the communication profession. Lighthearted in nature but educational in purpose, this podcast delicately blends entertainment with tactical takeaways. We’re proud of this work, and hope you’ll join us as we release future episodes of Off the Rock, On the Record!Listen here!
Strong writing can set your organization apart in the minds of constituents and reporters. Last month, Obsidian helped United Housing, Inc., launch its COVID-19 Mortgage Relief Program by writing and distributing a news release. The resulting coverage on television and in print directly drove more than 150 qualified applicants to the organization’s online information session. Want to spread the word about your upcoming event, program or milestone? You’ve come to the right place.Want similar results?
Today, social media is a crucial part of every PR professional’s toolbelt. In fact, Socialbakers reported that “global social media ad spend skyrocketed during the last quarter of 2020, despite the continuing economic impact of the COVID-19 pandemic.” While most of us have at least some personal experience using social […]Read From The Rock
ServiceMaster by Stratos is one of Obsidian’s most tenured clients. We work diligently to support growth and employee satisfaction for this ServiceMaster franchise. As Stacy, the company’s CEO, said, “Obsidian has not only provided the education necessary for ServiceMaster by Stratos to understand the way to go to market, but they have also helped us refine the message and create the channels to distribute the message.”
In fall 2019, we brought on recent Mississippi State grad Brittany Mizell as our level 2 intern. After months of her hard work and getting acclimated to working in a firm, we’re excited to see her transition into her full-time position as account assistant! See what Brittany had to say about her internship at Obsidian.
It’s no secret. Anyone who knows us knows we’re serious about PR. But we have a lot of fun doing it. We are storytellers. We are planners. We are doers. We are your brand’s best friend.
Get to know us better.
Today, social media is a crucial part of every PR professional’s toolbelt. In fact, Socialbakers reported that “global social media ad spend skyrocketed during the last quarter of 2020, despite the continuing economic impact of the COVID-19 pandemic.” While most of us have at least some personal experience using social... Read More »