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Known as The Great Stabilizer, Obsidian the mineral is known for its mystical power of insight. And so is Obsidian the firm. When you partner with us, your story meets rock-solid public relations strategies, forming an impenetrable foundation in an ever-fluid business environment.
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Obsidian is a team of 13 public relations strategists specializing in disciplines across the PR spectrum – a braintrust, if you will, of PR know-how.
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Drip, dropped. How to recover a campaign when automation fails you
By Obsidian
Jun 26, 2026
3 Min Read
The beauty of a drip campaign lies in its automation. You craft and schedule a series of messages that are deployed based on preset triggers. Your team can save time and effort by creating a journey that runs without intervention. Bonus if you can feed new contacts into…
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“Obsidian Public Relations has been instrumental in assisting Southern College of Optometry with our public relations effort. From helping us communicate about strategic initiatives to aiding with the development of crisis communication plans during the COVID-19 pandemic, SCO is pleased with Obsidian’s approach. Above all, Obsidian is a valuable partner in helping us communicate the value of our institution to the local community and to prospective students and alumni around the country.”
– Jim Hollifield, Southern College of Optometry