Obsidian is the dark natural glass that forms when molten lava meets water and is rapidly cooled. This is what strategic public relations can do for your company — it tempers fires and gives you a solid, impenetrable foundation in an ever-fluid business environment. Known as The Great Stabilizer, Obsidian the mineral is widely regarded for its mystical power of insight. And so is Obsidian the firm. Based in Memphis, Tennessee, Obsidian is known as the go-to firm for companies and not-for-profit organizations alike.
For far too long, public relations has been the invisible and mysterious cousin to advertising and marketing. But, it’s really easy when you think about it. When an organization connects to the people it cares about, that’s PR. When your story is told (in whatever lovely and purposeful fashion), that’s PR. Pure and simple.Learn more about us
Have you met our newest full-time employee? We hesitate to call her “new” because she interned with us twice before joining full time! Carlee Smith is a recent graduate of Arkansas State University, and a shiny new Memphian. She supports our team on a number of accounts, providing tactical support to our senior leads. I think everyone would agree, we’re lucky to have her! Learn more about her path to Memphis and Obsidian in this month’s staff spotlight.Check out our team spotlight to learn more!
We love helping students succeed! Recently, a Gestalt scholar won gold and silver medals at the Scholastic Art & Writing Awards. She was asked to attend the awards ceremony in NYC but needed financial support to make the trip. Gestalt made it their mission to raise the funds and get her there. With only a few weeks before the trip, they still hadn’t raised the funds. Obsidian saw the need and created a series of social posts and an email campaign to parents, teachers and community partners. Gestalt’s followers stepped up in a big way. Not only did they reach the goal – they surpassed it!Want similar results?
Managing a team, whether you are a seasoned professional or stepping into a leadership role for the first time, will without a doubt be challenging. Challenges come with the territory. Personalities, work styles, opinions and changing culture dynamics all contribute to the nuanced discipline of being a team manager. When […]Read From The Rock
No matter the industry, PR can help you achieve communication goals. We’ve proved this through our work with Mid-South Ice House. Our relationship began in 2017, after Ice House had worked with multiple communication partners. Since the beginning of our partnership, the ice skating center and hockey hub has reached new audiences and seen an increase in skating attendance and class sign-ups. Learn more about the work we’ve done with Mid-South Ice House in this testimonial.
Jenna and Carlee, OPR’s two level 2 interns, spent a morning in April visiting some of Memphis’ most eclectic and beloved spots. They snapped some amazing photos of murals, architecture and eats along the way, and we want to share those with you! Quick poll – who thinks this sounds like an awesome internship assignment? If you do, check out our internship page! See our next available openings here.
It’s no secret. Anyone who knows us knows we’re serious about PR. But we have a lot of fun doing it. We are storytellers. We are planners. We are doers. We are your brand’s best friend.
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Managing a team, whether you are a seasoned professional or stepping into a leadership role for the first time, will without a doubt be challenging. Challenges come with the territory. Personalities, work styles, opinions and changing culture dynamics all contribute to the nuanced discipline of being a team manager. When... Read More »