Obsidian is the dark natural glass that forms when molten lava meets water and is rapidly cooled. This is what strategic public relations can do for your company — it tempers fires and gives you a solid, impenetrable foundation in an ever-fluid business environment. Known as The Great Stabilizer, Obsidian the mineral is widely regarded for its mystical power of insight. And so is Obsidian the firm. Based in Memphis, Tennessee, Obsidian is known as the go-to firm for companies and not-for-profit organizations alike.
For far too long, public relations has been the invisible and mysterious cousin to advertising and marketing. But, it’s really easy when you think about it. When an organization connects to the people it cares about, that’s PR. When your story is told (in whatever lovely and purposeful fashion), that’s PR. Pure and simple.Learn more about us
Since Christina joined our team in 2017, she has added a fresh perspective and seasoned expertise. We had no doubt when we asked her a few questions about personal and professional revelations throughout 2020 that we’d feel comforted and inspired by her responses. Learn more about Christina and what she’s been up to in this month’s staff spotlight.Check out our team spotlight to learn more!
Off the Rock, On the Record is a podcast produced by public relations professionals, for the masses. The Obsidian team banters with guests as they navigate some of the biggest topics within the communication profession. Lighthearted in nature but educational in purpose, this podcast delicately blends entertainment with tactical takeaways. We’re proud of this work, and hope you’ll join us as we release future episodes of Off the Rock, On the Record!Listen here!
On Sept. 9, 2015, Staks Pancake Kitchen opened its doors with a promise to serve locally grown and supplied products in an at-home, welcoming environment. Five years and two locations later, Staks is still proudly serving the greater Memphis area. To celebrate Staks’ five-year anniversary, we set up a giveaway with Choose901, where five $50 Staks gift cards were up for grabs. From that giveaway alone, we increased Staks’ Instagram following by 815 followers. Our goal for the entire year was to increase followership by 200 followers, so we far surpassed our goal in just one day!Want similar results?
Working in public relations has taught me a lot over the last few years, but one of the most important things I’ve learned is that the best approaches to client communication strategies are thoughtful, creative and trustworthy. How do we navigate meeting our clients’ needs and ensuring their message is […]Read From The Rock
ServiceMaster by Stratos is one of Obsidian’s most tenured clients. We work diligently to support growth and employee satisfaction for this ServiceMaster franchise. As Stacy, the company’s CEO, said, “Obsidian has not only provided the education necessary for ServiceMaster by Stratos to understand the way to go to market, but they have also helped us refine the message and create the channels to distribute the message.”
In fall 2019, we brought on recent Mississippi State grad Brittany Mizell as our level 2 intern. After months of her hard work and getting acclimated to working in a firm, we’re excited to see her transition into her full-time position as account assistant! See what Brittany had to say about her internship at Obsidian.
It’s no secret. Anyone who knows us knows we’re serious about PR. But we have a lot of fun doing it. We are storytellers. We are planners. We are doers. We are your brand’s best friend.
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Working in public relations has taught me a lot over the last few years, but one of the most important things I’ve learned is that the best approaches to client communication strategies are thoughtful, creative and trustworthy. How do we navigate meeting our clients’ needs and ensuring their message is... Read More »