Credibility is one of the most important components of PR, and it is earned through strong writing.
Consider these three mistakes and associated tips as valuable as your compass and water bottle.
Who wants to man our event booth on Saturday?! If you don’t, you should. Strategic event sponsorship planning can shift your investments from purely philanthropic to opportunistic – we show you how.
Need assistance determining if a blog is right for your business? Interested in learning more about how a blog can be beneficial to your brand? Your friends here at Obsidian are here to help you navigate the ever-changing digital waters.
Should you build your in-house PR dream team or hand it over to a specialized agency? Here’s why outsourcing your PR might be the move for your business.
Success for a new business solely depends on having customers who support it. The first step to getting customers is awareness, but how do you build that awareness if your business is brand-new? Follow these tips.
Put on the Game of Thrones theme song and prepare to train for battle.
Conducting research doesn’t have to be costly or complicated, nor does it have to be time consuming. The Obsidian team takes a comprehensive look at research and data gathering for our clients.
Company culture is ever important, especially in today’s job market. Whether you are leading hiring decisions or interviewing for your first job, positive workplace culture is crucial. We break down a few key details regarding positive culture within your organization and how it shines throughout the hiring process.
Building a positive work culture takes time and resources, but it’s easier than you might think. A few baby steps can make all the difference in how your employees feel about their jobs and their desire to help drive success for your company. Learn three tips for improving or establishing a work culture that will keep employees around for years to come.