If you’re studying French, the answer to this post title is a simple “yes.” But if you work in PR, the answer is a little fuzzier. Creating success is critical, but making a measurable financial return your benchmarking metric can be a major mistake. When you partner with…
Public relations and customer service are often viewed as separate parts of a business, but in reality, they’re two sides of the same coin. PR professionals shape and protect a company’s public image, while customer service representatives focus on providing support that keeps customers happy. See the connection?…
Meaningful email marketing – can it be done? We say yes, and here’s how you can do it!
What’s the value of reflection? We’d say you can’t put a price on it. Here’s what you’ll get out of a brand audit through Obsidian.
Nearly 5% of proceeds from this post will go to a charitable organization you’ve never heard of. We’re kidding, but you’ve seen posts like this before. We can help you make CSR make sense for your business (and your nonprofit partners).
Say bye bye bye to workplace hang-ups with in-tune internal practices.
Credibility is one of the most important components of PR, and it is earned through strong writing.
Consider these three mistakes and associated tips as valuable as your compass and water bottle.
Who wants to man our event booth on Saturday?! If you don’t, you should. Strategic event sponsorship planning can shift your investments from purely philanthropic to opportunistic – we show you how.
Need assistance determining if a blog is right for your business? Interested in learning more about how a blog can be beneficial to your brand? Your friends here at Obsidian are here to help you navigate the ever-changing digital waters.