Crisis and conscience
It's no secret, we’re often thrust into situations where communication is key following a mistake or crisis. Here are four tips to remember next time you're in crisis.
It's no secret, we’re often thrust into situations where communication is key following a mistake or crisis. Here are four tips to remember next time you're in crisis.
What are some necessary steps to take for successful crisis management? It all starts with your internal processes.
Party planners beware: Event planning has taken an entirely new form, and we have to be agile in response. By avoiding these five mistakes, you are much more likely to throw a successful event that you’re proud of.
Many organizations found themselves constantly in survival mode during the pandemic, and their communication efforts reflected that. It's time for communicators to step out of a reactionary mindset and be proactive if they want to reconnect with target audiences and refocus on driving their organization’s mission. Check out our tips on how to refresh your PR strategy.
At Obsidian, one of the services we offer our clients is media training. We work with clients on all aspects of communicating with the media, from tips for being on camera – such as avoiding fidgeting or fixing your hair – to ensuring they hit all of the…
Over the past year and a half, we’ve helped our clients overhaul their communication strategies to meet real-time needs. An overhaul for many of our clients looked like increasing frequency of communication, adding new methods and continuously updating messaging on a weekly basis. At one point, we all…
Cancel culture – what is it? With the rise of social media and the power it has on a brand’s reputation, the idea of cancel culture has entered our mainstream vocabulary. It’s the social “cancellation” of any brand, product, figurehead or company you disagree with or who has…
We all thought we had an adequate crisis plan. Then 2020 happened. We may have been – slightly – off. A crisis plan is a wonderful tool to have in place should your organization face either a small issue or massive crisis that could negatively impact the overall…
I LOVE all things spooky and truly scary. Starting at the age of 13, my mom and I made a yearly pilgrimage to Halloween Horror Nights at Universal Studios for a scream-filled night of production-quality haunted house perusing. We paid for the Express Pass to ensure we made…
By Murray Lace and Taylor Jolley Employers and their human resources department are accustomed to handling employee issues when they happen inside the confines of the office. It’s part of their job description to manage the team’s behavior when it goes against company policy. But, what happens when…