The phrase “if you’re five minutes early, you’re already 10 minutes late” holds true in any crisis communication situation your company may face.
The holidays are always crazy, but your events don’t have to be. If a crisis arises at your next event, here's how you can be prepared to handle it like a pro.
How can you weather the storm to ensure your organization comes out unscathed? Be prepared for anything.
It's no secret, we’re often thrust into situations where communication is key following a mistake or crisis. Here are four tips to remember next time you're in crisis.
What are some necessary steps to take for successful crisis management? It all starts with your internal processes.
Party planners beware: Event planning has taken an entirely new form, and we have to be agile in response. By avoiding these five mistakes, you are much more likely to throw a successful event that you’re proud of.
Many organizations found themselves constantly in survival mode during the pandemic, and their communication efforts reflected that. It's time for communicators to step out of a reactionary mindset and be proactive if they want to reconnect with target audiences and refocus on driving their organization’s mission. Check out our tips on how to refresh your PR strategy.
At Obsidian, one of the services we offer our clients is media training. We work with clients on all aspects of communicating with the media, from tips for being on camera – such as avoiding fidgeting or fixing your hair – to ensuring they hit all of the…
Over the past year and a half, we’ve helped our clients overhaul their communication strategies to meet real-time needs. An overhaul for many of our clients looked like increasing frequency of communication, adding new methods and continuously updating messaging on a weekly basis. At one point, we all…
Cancel culture – what is it? With the rise of social media and the power it has on a brand’s reputation, the idea of cancel culture has entered our mainstream vocabulary. It’s the social “cancellation” of any brand, product, figurehead or company you disagree with or who has…