No matter what business you’re in, it’s not a question of if a crisis will happen – it’s a question of when. For that reason, it’s important to always be in proactive mode, instead of reaction mode. A crisis communication plan is imperative to any organization. What’s a…
Recently, private text messages between two ultra-famous friends, Blake Lively and Taylor Swift, were made public – sparking analysis, hot takes and plenty of internet commentary. The messages were released as part of an ongoing legal matter involving Blake Lively and “It Ends With Us” co-star Justin Baldoni.…
Social media can feel overwhelming and downright scary at times. After all, everything you say and do on the World Wide Web can and will be used against you in the court of public opinion. So, cross those Ts, dot those Is and read on to learn the…
Jump scare: your event gets canceled, a beloved program is changed or a popular product gets discontinued. If any of these made the hair on your arms stand up, don’t worry – you’re not alone. Delivering spooky news to your business’s audience can be frightening, but having the…
In a world where social media posts and feeds are carefully curated, we’re witnessing a shift in user preference. People are craving real, genuine content and connections with the brands and organizations they support. The best way to reach your audience? Meet them where they are with authentic…
It’s the people who know you the best that can hurt you the worst. I think about the scene in Revenge of the Sith when Obi-Wan Kenobi is forced to fight Anakin Skywalker. Even with mountains of evidence before him, Kenobi tries to reason with Skywalker (after all,…
This Halloween, let’s talk about a different kind of scary. Not haunted houses or monsters, but the kind of nightmare that keeps PR teams up at night: a full-blown crisis. Whether it’s a product recall, a corporate scandal, a natural disaster or social media backlash, organizations of all…
Avengers, assemble! Is your organization ready to tackle a crisis?
When a peer organization confronts a crisis, you can assess several facets of crisis management and communication as an outsider. Here are my recommendations to get started.
The phrase “if you’re five minutes early, you’re already 10 minutes late” holds true in any crisis communication situation your company may face.