We know it’s summer in the South when we’re wiping sweat from our brows after being outside for just a few moments! But, at Obsidian, it’s one of our favorite times of the year because our calendars are jam-packed with awesome activities. Between the Memphis Redbirds baseball games,…
Earlier this week, I lost it. I was in my millionth war with my 2-year-old about getting ready in the morning. It goes something like this. Me: “Let’s get dressed.” Her: “I want to wear the bumblebee. NO. I don’t want the bumblebee. I want the star dress.”…
In case you missed it, last weekend was Beale Street Music Fest. The weekend, from all reports, was a smashing success, with packed crowds there to see A-list headliners. Three members of our team - Gracie, Carlee and Christina - visited the festival all three days. Here’s what…
Beale Street Music Festival is finally here! Ever since the lineup was announced on Feb. 21, Obsidian’s office has been abuzz with talk of performances, past and present. Check out who we’re excited to see this year, a few tips on surviving the mud and our favorite memories…
It’s no secret that the lifeblood of a small business is its employee base. If you ask any small business owner what his or her largest pain point is, it’s likely talent recruitment or retention. There is a massive cost associated with turning over talent. The process literally…
Memphis in May has finally arrived, and the 901 is gearing up for the first major weekend of this exciting month – Beale Street Music Fest! To celebrate, Gracie breaks down a few #PRfails from past performers. Enjoy! CeeLo Green The singer, songwriter, rapper and record producer performed…
Marketing any business has its challenges. It requires strategic thinking to determine target demographics, appropriate messaging and more. These challenges grow for businesses that offer a niche service. The size of your demographic diminishes immensely and most laypeople may not understand your line of work. Tioga Environmental Consultants…
It’s Small Business Week, and Obsidian is highlighting the small businesses that we serve. Today, you’ll hear from two of our clients in one of the most popular small business industries - the restaurant and food service industry. When’s the last time that you ate at a…
Obsidian is the largest boutique PR firm in the Mid-South. We service national brands and startups from across the country. We’re a woman-owned small business and a certified women business enterprise and locally owned small business in Shelby County, Tennessee. This week is the US Small Business Association’s…
THIS BLOG POST ORIGINALLY RAN ON THE GREATER MEMPHIS CHAMBER WEBSITE. VIEW THE ORIGINAL POST HERE. As we mentioned in our first post of this series, a business’s employees are its most valuable asset. As such, employers should work diligently to create policies that build up employees as individuals…