From The Rock

My first year in public relations…

By | December 25, 2014

As I wrap up my first year as a public relations professional, I feel confident (and very lucky) that I found a job I truly enjoy so early in my career. Time seems to move faster every year now. So, I thought it would be useful to share some important... Read More »

My Memphis love story

By | May 10, 2019

Carlee Smith Even though I grew up across the bridge in Arkansas, I’m as quick to claim Memphis as my own as I am to claim Marion or West Memphis. I’m sure some die-hard Memphians may cringe at that. As I approach my year anniversary of making the move across... Read More »

My Virtual Office: The Good, the Bad and the Pajama Pants

By | October 16, 2012

It’s no secret that today’s technology has allowed for “the virtual office” to exist for many professionals. At Obsidian, we are laptop-based, so wherever we are – be it in the office, at a meeting or at home with the flu – we have 24/7 access to our client documents,... Read More »

Networking After Work

By | July 02, 2013

The question is often asked, “Will this upcoming networking event be beneficial for me and for our firm?” In my opinion, the answer is yes. I know the feeling of being exhausted from having three or more scheduled meetings with clients all over town, the office phone and cell phone... Read More »

Newsletter News

By | August 07, 2014

How many newsletters do you view daily? Being in the public relations industry, I sign up for every newsletter I can, so my inbox is full of them. Most of the time, I just skim through, but there are a handful I read every day. An online newsletter can be... Read More »

Niche Audiences: Identify, Aim and Engage!

By | March 01, 2017

The success of any business can be directly attributed to how well the business understands its targeted audiences, for only then will the business be able to best serve (and communicate with) its audiences. However, being able to further drill down niche audiences – specialized segments of your targeted audiences... Read More »

Not Your Average Cover Letter

By | November 20, 2014

“The grandest seduction of all is the myth that doing everything better gets us where we want to be. It gets us somewhere, certainly, but not anywhere worth being.” ― Shauna Niequist As my journey as an intern comes to a close, my human nature keeps leaping to the next... Read More »

Obsidian launches new podcast

By | August 10, 2017

We’re thrilled to announce the launch of our new podcast – Off the Rock, On the Record – where we’ll host different members of our rock-star team sharing their insight and expertise on a variety of topics in the public relations industry. Our first episode features Obsidian’s new director of client... Read More »

Office Culture: Ordered or Organic?

By | March 31, 2017

Don’t call it a buzzword – discussions on “company culture” have only just begun! But with so many companies, both big and small, turning their focus toward cultivating a culture that’s both attractive to employees and productive for clients and customers, the questions arise: How do we cultivate a company... Read More »

Online Reviews: A Love-Hate Relationship

By | March 06, 2014

Last winter, my family and I were in Orange Beach, Ala., for a quick vacation after Christmas. After a day of shopping at the Foley outlet mall (which is FANTASTIC the week after Christmas!), my mom and I were charged with picking up dinner. We’d been to most of the... Read More »