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What is corporate culture and why does it matter?

This blog post originally ran on the Greater Memphis Chamber website. View the original post here.  Over the next few weeks, we’ll be exploring a topic that is important for businesses of all shapes and sizes – nurturing a positive corporate culture. Creating a culture that makes sense…

Our client is climbing Everest, and he needs your help.

There’s a lot to be said for people to step out in faith and work hard to achieve goals. We’re fortunate enough to work with these people every day, as we represent business owners and nonprofit leaders who have taken dreams and put them into action. Tom Lawrence…

Happy International Women’s Day!

In case you missed it, March 8 is International Women’s Day. As an office full of ladies, we thought it would be appropriate to celebrate by giving nods to women who inspire us. From singers to saints, the women on this list give us a lot to be…

Public relations’ potential impact is limitless, but results can be limited

The potential impact of a strong public relations campaign is limitless. You can seismically shift public opinion, deeply endear employees to a company or start a social justice movement when PR tactics are executed perfectly. But there are just some things that PR can’t accomplish or challenges we…

Confronting my “anything”

Growing up, my grandmother always told me, “You can do anything you set your mind to.” Throughout my life, I have heard that phrase repeated over and over again. I even began finishing the sentence for her. She passed away a few years ago, but to this day,…

Handling mistakes with grace

As public relations professionals, we strive for perfection (who here is a self-proclaimed perfectionist?!). We’re merely human, though, so expecting everything to turn out perfectly as planned is not based in reality. In fact, it’s often our own mistakes that cause campaigns, relationships and opportunities to sidetrack and…