“A rising tide lifts all boats.” You’ve probably heard this phrase thrown around a time or two. When a community does well, so do its members. And when Memphis succeeds, so do its businesses and its citizens. As communications professionals, it’s our responsibility to let everyone know the…
I’ll be the first to admit that I’m a technology-addicted, stereotypical millennial. The first thing I do when I wake up is reach under my pillow and grab my iPhone. My eyes squint as the screen illuminates, and muscle memory leads my fingers to my first source of…
If you are a small business owner [or if communications falls under your job description], you probably identify with one of these remarks: I don’t think I need a blog; I have been putting off starting a blog; I have a blog that is not doing so well;…
When growing your brand, it's important to have a strong online presence. Social media tends to get pushed to the back burner behind more important things like budgets, meetings, planning, etc. However, your company’s social presence is important, too! To establish your business as the go-to in your…
We’ve got a new member on our full-time team at Obsidian PR! Taylor McCormick joined our team as an account assistant at the firm this spring after moving to Memphis from Nashville, Tennessee. So, let’s get to know her a little better! Memphis is quite a bit different…
Getting more sales from search engines boils down to three methods - and, it’s actually pretty easy to get started. But before we dig into how this all works, you’ve probably heard of “SEO” or search engine optimization. SEO is basically a set of methodologies and techniques that…
When we were growing up, my parents made sure we ate dinner together as a family at least a few nights a week. It never failed that my sister filled her plate with bread or macaroni and cheese. At some point she developed a rationale. She said the…
While there are swells in job-seeking activity at specific periods of the year, such as at the very beginning of the year (the first Wednesday of January is noted by Monster.com as the most popular day of the year to look for a new job), the next best…
Let's face it; we're constantly consuming content these days. In fact, many times we don't even realize it. You're doing it right now!! And if you've watched any of those one-minute cooking videos on Facebook, you know exactly what I'm talking about. So, why is it important for YOUR brand? Let…
Word-of-mouth marketing has been a proven business generator since the beginning of time. In 2012, Nielsen put numbers behind this by finding in its Global Trust in Advertising report that 92 percent of consumers around the world say they trust recommendations from friends and family above all other…