Today marks a milestone for Obsidian Public Relations—our seventh anniversary! 2012 was a whirlwind year for our firm, with an expansion into another market, new clients and our first full year in our new office in South Main. Let’s recap: We moved into our digs at 493 S.…
In the not-too-forgotten “old days,” people got their news from two places: the local newspaper and TV’s nightly newscasts. Now, we have so many places to look for news! Newspapers, magazines, TV, blogs – it’s almost information overload. Well, actually, according to some studies, we seem to be…
There is no single right or wrong answer to this metaphor (said any knowledgeable PR practitioner). A good argument could most likely be made for several different animals, as PR has many characteristics and strengths. However, I’m inclined to state a case for one possible answer here, and…
PR is a constantly evolving practice. How we did our jobs five years ago is quite different from how we do them now. It can seem frustrating at times to have to keep up with all the new developments, but aren’t we glad that other professions evolve: like…
Lance Armstrong. Manti Te’o. Bernie Madoff. Aside from the fact that they are all well-known American figures, it’s not hard to guess what these three have in common. They all got caught in a lie of some sort. It affected them all differently, but ultimately damaged each of…
2012 was the year of Pinterest. Many are wondering if the social media platform will stand the test of time or turn into another Foursquare. One thing is certain. Businesses have already jumped on board. I came across some interesting facts from the CEO and founder ofPinLeague on…
I graduated college in May of 2009. I worried, of course, about finding a job in the recession. I thought I had a pretty good shot at getting hired from a previous internship, but by the time I graduated and the market had sufficiently tanked, most of my…
So, you got a reporter to agree to write a story about you? That’s great! Media coverage in respected publications and programs can make a huge impact on awareness of your company. But just because you’ve gotten the story, that doesn’t mean the work is over…the interview is…
Happy New Year! It’s 2013, and I’m sure we all have our New Year’s resolutions in hand and are making great progress. But does your business have its New Year’s resolutions nailed down? If not, I have a few to get you started – PR resolutions for 2013.…
Okay, we get it. Social and digital media are here to stay and will continue to dominate the communication and marketing forum for companies and organizations. But, it is absolutely vital for PR professionals, companies and organizations to not put all their communication “eggs” into one social media…