Public relations can easily go unnoticed, passed over for its more popular (and visible) counterparts like marketing and advertising. Even companies that do recognize the benefits of PR enough to engage a firm sometimes find that leadership tries to put PR on the chopping block when it comes…
Memorial Day Weekend has passed, and you know what that means — school’s out for summer! Unfortunately, that doesn’t apply to working adults, but it’s easy to feel the urge to kick back like students during the summer months. For me, all I want to do between June…
If you feel like you’ve binged all the shows Netflix has to offer, might I suggest a pivot to audio? For many of us on the Obsidian team, podcasts serve as a news source, an outlet to get our creative juices flowing or just a way to sink…
Have you ever pressed send on an important email, only to read it back and realize you had a glaring typo? We’ve all been there! All types of writing should be edited, but revising your own work can prove difficult. Proofreading is a learned skill – so we…
Experts say that the first years of life are critical to a child’s development. I think you could say the same about a person’s career ‒ the habits formed and lessons learned during the first few years of one’s career will chart the path for their future success. …
When I think about freely leaving my home to again enjoy my favorite activities, the soundtrack playing in my head is “Out There” from Disney’s 1996 adaptation of “The Hunchback of Notre Dame.” It’s dramatic, I know, but it was my favorite as a kid, and the song…
What we’re eating and how we're staying active During this unique season, gone are the days of us OPR girls rushing off to attend board meetings or to take the kids to basketball practice after hours. We’re at home…with a lot of time on our hands to dig…
With so many options on streaming platforms these days, it’s hard to pick just one show to watch at any given moment. If you’re like me, then you’re easily overwhelmed by the amount of shows, genres and platforms to choose from – the options are ENDLESS. To help…
For public relations professionals, campaigns for product launches typically have a similar routine leading up to their release date. We work to build consumer excitement with a goal of achieving impressive sales at the launch, but afterward, we quickly wrap up and move on to another campaign. Season-long…
When it comes to tenure, there is one person at our firm who comes to mind – Lauren Hannaford. Her time at Obsidian, combined with her excellent memory, has branded her the company historian. It’s a deserved title! Lauren joined the firm in 2008 as an intern and has…