If you manage Facebook for a business, I suggest you jump on the video bandwagon and add “lights, camera, ACTION!” to your vocabulary. The latest news in the highly competitive world of social media platform popularity is that Facebook recently changed their algorithms (shocking news, right?) to make…
Thankfully, the world of digital media is evolving and making the user experience more fun and accessible. If you’re a news hound and need to stay on top of what’s going on around the world throughout the day, there are some new and efficient digital news platforms (as…
At some point or another, almost every company wonders whether they should jump on the social media bandwagon. The answer is that you absolutely need to, but in our current digital age, the many forms of social media can be overwhelming. If you don’t have a strategy, social…
I gave a presentation to a group of students at McNeese State University. The topic of my presentation was “social media and your personal PR plan.” I was speaking to a room full of students and professionals representing industries like engineering, accounting and marketing, among others. My goal…
During college football season, my husband and I watched the Allstate Sugar Bowl game between Ohio State (excuse me, THE Ohio State) and Alabama. As an LSU fan, you’ll have to forgive me if I really did not care about it. But I digress. The point is, I…
It is a PR professional’s top priority to make sure that all information presented about, and by, a client is sending the right (and appropriate) message. In the age of social media, it is all too common for an individual or a brand to present messages that are…
Bernard Kelvin Clive of The No Nonsense Guide to Personal Branding for Career Success once wrote that personal branding is the combination of skills and talents to create significance by forming “an impression, a perception and a reputation in the minds of others.” Many people live their entire…
With more than 200 million monthly active users and 55 million photos shared daily, Instagram has become one of the most popular social media apps today. Capitalizing on the popular trend of sharing visuals through social media, the completely photo/video based app has made the average smartphone user…
Social media is one of the main ways people are getting their careers started, buzzing about their business, landing an interview and so much more. But sometimes, it is hard to gain followers and begin to be successful in the “Social Media World.” In the social media landscape,…
So this is my last blog post for 2014. As you read this, you are probably planning what you want to accomplish in 2015 and are wondering what the year will hold in store for you, your family, your business and your profession. And you are not alone.…