Eight hours in the day really doesn’t give a PR professional or anyone enough time to keep track and organize all the to-dos social media platforms put in front of us. Since we all live in “the social media age,” it’s way too easy to let pings, buzzes…
While I have been an avid consumer of YouTube videos for years, I had never posted any videos on YouTube until I started working with clients who did. Needless to say, my ears always perk up when I come across advice for improving one’s YouTube presence. I recently…
Snapchat, the popular social media app that allows users to send pictures and up-to-10-second videos to a controlled list of recipients, has gained exponential popularity over the last 18 months, causing consumer brands to take notice. Yet, brands have been slower to join the Snapchat scene because it…
I am a frequent user of the social media platform Pinterest. If you are not familiar with this platform, Pinterest is a tool for collecting and organizing things you love. For more information, click here. This platform can be utilized in many ways for personal or business use.…
During this past holiday season, I received an email from LinkedIn with a headline saying something along the lines of, “Thomas, you have the word ‘strategic’ in your bio. More than 35,000 other people use this word. Stand out now by upgrading your account.” So, this got my…
Throughout my internship at Obsidian, I have been given various assignments. From the basic intern-type tasks, like collecting the newspapers in the morning, to the more in-depth tasks, like formulating a media contact list, there is one particular task that I feel has grown on me quite a…
PR is on my brain almost all the time, even when I’m not at work. I think about applying aspects of PR planning to different situations in my personal life (see my post about my holiday family PR plan), and I think about different scenarios and symbols that…
In an effort to ride the wave of Twitter’s hashtag craze, Facebook added the ability to use hashtags in status posts last June. How has that worked out for them? Well, how often do you use hashtags in your Facebook posts, or more importantly, how often do you…
Last winter, my family and I were in Orange Beach, Ala., for a quick vacation after Christmas. After a day of shopping at the Foley outlet mall (which is FANTASTIC the week after Christmas!), my mom and I were charged with picking up dinner. We’d been to most…
Social media has created a conundrum for businesses. Where is the line when it comes to an employee’s professional life and personal life? How can an employer protect its image when an employee uses poor judgment on Facebook, Twitter or another social media venue? And, is it an…