Social Media — PR Pros Should be Savvy, Not Sassy

It is a PR professional’s top priority to make sure that all information presented about, and by, a client is sending the right (and appropriate) message. In the age of social media, it is all too common for an individual or a brand to present messages that are not conducive to the image it wants to maintain, or that is offensive or harmful to its audience. This can turn into a public relations nightmare and can tarnish the person’s or the brand’s reputation. That’s where we, the PR gurus, come into play. We work to prevent these problems from happening in the first place, but then we are ready to react appropriately on behalf of our client should an issue arise. It’s our job to deal with such situations, and we do it well!

Yes, we are able to recognize when an individual or a company posts a questionable photo and caption on Facebook or writes an insensitive tweet. We know where they went wrong, and how they should try to resolve the problem. But what about when it comes to our own social media presence? Are we always presenting ourselves with poise, dignity and respect to our audiences? Here are a few rules of thumb regarding being appropriate on social media platforms, especially when the line between being professional and being personal can get blurry:

Don’t be afraid to use your social media platforms as a way to appropriately mingle your professional and personal lives. You can brand yourself as a well-rounded and interesting individual if you play the game correctly, and that’s what it is all about. Don’t put yourself into a situation where you have to clean up your own social media crisis. Instead, stick to a plan and be mindful of your messages, and your reputation and image will continue to grow.