Let's face it; we're constantly consuming content these days. In fact, many times we don't even realize it. You're doing it right now!! And if you've watched any of those one-minute cooking videos on Facebook, you know exactly what I'm talking about. So, why is it important for YOUR brand? Let…
If you remember nothing else from what you are about to read, remember this: patients are customers. With that said, communication professionals who work with or for health care organizations must address them as such through messaging. Blame it on the cost of health care, government policies or…
It is no secret that digital content has gone from the new kid on the block to everyone’s BFF. The kings and queens of this digital age are the lucky individuals and companies who have produced content that has gone viral. Having the world at your fingertips can…
In my first session of the 2015 PRSA ICON, entitled “Multi- Sensory Magic,” Mike McDougall addressed how scent, taste and touch will redefine immersive public relations. He laid the framework by sharing a few stats. Now most of us, especially professional communicators such as myself, would like…
Nearly every article explaining how to use social media for your business mentions the importance of using graphics. There are still are a few debates on what your images should look like - from text to angle to color scheme - but the verdict has been decided on…
Social media is a beast that PR professionals try to tame on a daily basis. While scheduling tools such as HootSuite and Sprout Social have made posting to social media much easier, creating relevant content is a fun and time-consuming task. Throughout my time with Obsidian, I have…
There is no doubt that consumers are more active on social media than ever before. According to the Pew Research Center, nearly 75 percent of Internet users participate on social platforms. Although the traffic is skyrocketing on websites such as Twitter, Facebook, LinkedIn and Instagram, knowing what time…
I have a confession. After work and on weekends, I avoid Facebook. It seems strange for someone who seems to live social media for several clients, but that’s actually the primary reason I avoid it. I’m on Facebook all day long. I’ve got 10 business pages to check…
Brian Williams “misremembered” being a passenger on a military helicopter that was shot down 12 years ago. Justine Sacco, a PR practitioner, sent a tweet on her way to South Africa that started as a joke and turned into the end of her career as she knew it.…