From The Rock

Ways to kick off your blogger outreach campaign with success

By | September 10, 2013

In the past five to 10 years, blogs and blogging have become an important part of our online and news culture. Side note: If you haven’t heard of a blog or haven’t read one, then there must be limited access to the Internet in your area or you prefer traditional... Read More »

We can’t all be little Miss Suzy Homemaker – or little Miss Polly Pinterest

By | August 23, 2013

I learned of this new phenomenon the other day: Pinterest Stress. Yes, there is such a thing as Pinterest Stress. Think about your Pinterest feed. What do you like to pin? Birthday party ideas for your 2–year–old? Creative crafts to do with your kids? Family garden ideas? Ah-mazing cupcake towers... Read More »

We interrupt this revolution…with the smell of steaks!

By | December 20, 2012

Okay, we get it. Social and digital media are here to stay and will continue to dominate the communication and marketing forum for companies and organizations. But, it is absolutely vital for PR professionals, companies and organizations to not put all their communication “eggs” into one social media basket. Rather,... Read More »

What a PR professional’s nightmares are made of

By | October 30, 2019

As the weather cools and darkness falls, Boogiemen and monsters in the closet fill the minds of young children struggling to fall asleep. The noise you swore was a zombie? It was just a falling tree branch outside your window. Your childhood nightmares were just a figment of your overactive... Read More »

What does your social media portfolio look like?

By | May 10, 2017

We often hear questions like these: “What social media platforms should our company use?” “Where should we focus our social media efforts?” “What social platforms make the most sense for our business?” These are great questions, and I’m glad to hear people asking them. It’s much better to be strategic... Read More »

What’s Next?

By | December 18, 2014

So this is my last blog post for 2014. As you read this, you are probably planning what you want to accomplish in 2015 and are wondering what the year will hold in store for you, your family, your business and your profession. And you are not alone. But first,... Read More »

When to join a movement

By | April 29, 2020

In this digital era, movements on social media are flourishing. Especially during these unprecedented times, establishing meaningful connections virtually is essential for brands. Millennials have been dubbed the “crusader generation” for a reason – if they connect with and believe in a campaign or a movement, they’ll take it and... Read More »

Why clarity in customer communication is important for businesses

By | January 08, 2020

Have you ever been handed a set of forms to fill out only to be confused by what they are even asking for? Or, find conflicting or insufficient information in paperwork or online that only makes the whole process more complicated and drawn out? The lack of clarity in so... Read More »

Why do YOU share content?

By | December 07, 2016

This will be the question of the future for all brands, according to marketing consultants like Mark Schaefer of Schaefer Marketing Solutions, who I had the pleasure of hearing speak at a recent combined luncheon of the Memphis chapters of the American Marketing Association and the American Advertising Federation. Through... Read More »

You need a PR pro at your holiday dinner

By | November 14, 2018

Halloween is behind us, and it’s officially the holiday season. With Thanksgiving and other festivities rapidly approaching, I know many people are nervous about uncomfortable holiday dinners and time spent with family. Topics from politics to news and general life can spark controversy around the holiday ham, but I can... Read More »