Memphis

Examples of media appearances gone wrong – how training makes a difference

Alexander Graham Bell once said, “Before anything else, preparation is the key to success.” As public relations professionals, we know how important it is to be prepared – whether it be for a crisis or morning show segment. It’s our job to make sure our clients’ messages are…

Planning for milestones – Have an upcoming milestone or anniversary? Wow your followers with a celebration.

Let’s celebrate! Cue Kool & the Gang – there’s a party goin’ on right here! It may not feel like a party if you’re reading this at your desk on a rainy Wednesday morning, but in my opinion, there’s always something to celebrate. In the PR world, we’re…

You need a PR pro at your holiday dinner

Halloween is behind us, and it’s officially the holiday season. With Thanksgiving and other festivities rapidly approaching, I know many people are nervous about uncomfortable holiday dinners and time spent with family. Topics from politics to news and general life can spark controversy around the holiday ham, but…

‘Don’t check the basement’ and other ‘horrific’ advice

If you’re reading this blog post on the day it goes live, Happy Halloween! I have to admit, I’m partial to this fall holiday for all of the spookiness it brings. My teenage years were filled with scary movies, haunted houses and ghost stories, a unique connection shared…

Relevant AP Style changes to incorporate into your writing

The Associated Press Stylebook is an ever-evolving style and grammar guide used by journalists and PR pros, alike. It’s often referred to as the “Bible for professional communicators,” as it definitively (for the most part) sets the standards for language usage within our professions. As the world changes,…