When growing your brand, it's important to have a strong online presence. Social media tends to get pushed to the back burner behind more important things like budgets, meetings, planning, etc. However, your company’s social presence is important, too! To establish your business as the go-to in your…
We’ve got a new member on our full-time team at Obsidian PR! Taylor McCormick joined our team as an account assistant at the firm this spring after moving to Memphis from Nashville, Tennessee. So, let’s get to know her a little better! Memphis is quite a bit different…
Getting more sales from search engines boils down to three methods - and, it’s actually pretty easy to get started. But before we dig into how this all works, you’ve probably heard of “SEO” or search engine optimization. SEO is basically a set of methodologies and techniques that…
When we were growing up, my parents made sure we ate dinner together as a family at least a few nights a week. It never failed that my sister filled her plate with bread or macaroni and cheese. At some point she developed a rationale. She said the…
While there are swells in job-seeking activity at specific periods of the year, such as at the very beginning of the year (the first Wednesday of January is noted by Monster.com as the most popular day of the year to look for a new job), the next best…
Let's face it; we're constantly consuming content these days. In fact, many times we don't even realize it. You're doing it right now!! And if you've watched any of those one-minute cooking videos on Facebook, you know exactly what I'm talking about. So, why is it important for YOUR brand? Let…
Word-of-mouth marketing has been a proven business generator since the beginning of time. In 2012, Nielsen put numbers behind this by finding in its Global Trust in Advertising report that 92 percent of consumers around the world say they trust recommendations from friends and family above all other…
Conflict in the workplace is inevitable, and learning how to create productive conflict resolution is a necessity. One of the most common causes of conflict among employees is miscommunication. The first step toward successful communication is identifying how your own behaviors affect the situation. The assertive continuum is…
Looking for fresh, new, Millennial faces to add to your team? Then be sure to keep in mind that Millennials are a unique breed—all 80 million of them. According to parade.com, they will make up one-third of the population by 2020. In fact, a stat released in April…
Previously posted to the Greater Memphis Area Chamber of Commerce blog. Ideas are amazing things. If you think about it, they are really the basis of everything. Every business or product that exists was spawned from an idea, and ongoing growth and innovation of those businesses and products…