Amp up your social strategy with TikTok and Reels
When it comes to winning on social media, TikTok and Instagram Reels are key. If you want to amplify your brand’s mission, start by revamping your social media strategy to include short-form videos.
Obsidian Public Relations
How brand ambassadors can legitimize your organization
Every brand needs credibility to back up any claim or else its message will fall on deaf ears. Through user-generated content, brand ambassadors can help expand awareness about your business, show a more authentic side of your brand and build customer loyalty.
Three tips for building a solid, positive work culture
Building a positive work culture takes time and resources, but it’s easier than you might think. A few baby steps can make all the difference in how your employees feel about their jobs and their desire to help drive success for your company. Learn three tips for improving or establishing a work culture that will keep employees around for years to come.
3 ways to reap video post benefits when you don’t actually have b-roll
No video? No problem. We share three ways you can reap the benefits of using video in your social media posts when your media library lacks b-roll.
Five (new) event mistakes and how to avoid them
Party planners beware: Event planning has taken an entirely new form, and we have to be agile in response. By avoiding these five mistakes, you are much more likely to throw a successful event that you’re proud of.
What you need to know about SEO
You might have heard about SEO before without really understanding what it all means. Here are the meat and potatoes of SEO.
Starting fresh: How to move your PR efforts forward as the pandemic wanes
Many organizations found themselves constantly in survival mode during the pandemic, and their communication efforts reflected that. It's time for communicators to step out of a reactionary mindset and be proactive if they want to reconnect with target audiences and refocus on driving their organization’s mission. Check out our tips on how to refresh your PR strategy.
Five Proofreading Tips To Strengthen Your Brand’s Message
Whether you are trying to craft a funny tweet, a press release, or an entire brand, proofreading is a must. Brands depend on us to convey their ideas in a way that is professional and credible. Strong writing skills increase the likelihood that your message will be understood by your readers.
The top PR practices to work into your personal life
You don’t have to be a PR pro to know how to approach interactions in your daily life with a public relations mindset. Most people use valuable PR skills daily and don’t even realize it! Take it from our team, there are some gems you should take with you into your personal and professional life.
It’s time to broaden our perception of “influencers”
Macho gym selfies and stark white kitchens are hallmarks of the traditional “influencer” class. But influencers span social media, nestling into the nooks and crannies of audience interest. When you expand your perception of what it means to be an “influencer,” you may find a partner that works perfectly for your business.