From The Rock

Celebrate spooky season with our resident queen of haunts, Jenna!

By | October 21, 2021

Our office is full of fun, unique personalities, but none are quite as infectious as Jenna’s. She’ll hype you up, help you out in a pinch and be there to lend a helping hand no matter the circumstance. For nearly three years, she’s provided laughs and taught us all a... Read More »

3 tips to prepare for pushback

By | October 13, 2021

Trying new things is hard. And when those new things fall outside of your area of expertise AND cost you money, taking the plunge is even harder. This is how some of our clients might feel when we enter a meeting with a list of new things to try. While... Read More »

Prompt pumpkins and public relations

By | October 06, 2021

It’s crazy to think that in 2014 we were still lamenting about how early pumpkin spice lattes hit Starbucks’ menus. If only we knew then that the pumpkin spice latte brand would evolve to include new masterpieces that span the beverage spectrum. No matter what you think about the onset... Read More »

Saving time on social media

By | September 29, 2021

Saving time on social media “Just put it up on social media.” It’s a flippant statement thrown out around mahogany tables by executives whose only knowledge of social media comes from the teenagers at home. Posting content on social media is more than a few words strung together with a... Read More »

Pixel perfect no longer?

By | September 17, 2021

When it comes to data privacy online, my personal theme song would be Uncle Kracker’s “Follow Me.” I keep no secrets. My search history would align perfectly with a marketer’s guesses about my browsing data. Maybe it’s because I’ve seen behind the curtain. I know how retargeting campaigns work: I’ll... Read More »

Step into the spotlight with Carlee

By | September 15, 2021

When you need to revamp your playlist, find fun activities around town or brighten your day with cute puppy pics, Carlee is your go-to gal! She’s been rocking with Obsidian for more than three years now. We chat about what she’s been up to in this month’s staff spotlight. Like... Read More »

3 social media analytics to monitor

By | September 08, 2021

For a PR girl like me, numbers can be a little intimidating. In my line of work, I find myself immersed in writing and creative thinking much more than I do math problems. For that, I am grateful. When it comes to measuring the success of communications strategies, though, numbers... Read More »

Must-have tech tools for marketers – daily grind edition

By | September 03, 2021

In my last two posts (here and here), we talked about tech tools that can improve your need for basic graphic design or your inter- and intra-office communications. But sometimes, technology just makes things easier for you. And when we’re all always busy, saving a little time here and there... Read More »

Must-have tech tools for marketers – communication edition

By | September 03, 2021

Technology has taken over the world (mostly). That’s abundantly clear in marketing, where the way we communicate was unfathomable a generation ago. If you’re working in this industry, there are some key tech tools you need to know about. In my last post, we talked about those that make basic... Read More »

Must-have tech tools for marketers – design edition

By | September 03, 2021

Bill Gates once said: “The advance of technology is based on making it fit in so that you don’t really even notice it, so it’s part of everyday life.” How right he was! No offense to my college or instructors, but the only thing I learned in school that I... Read More »