From The Rock

Learning to live as a Type A person in a chaotic life

By | May 23, 2018

Earlier this week, I lost it. I was in my millionth war with my 2-year-old about getting ready in the morning. It goes something like this. Me: “Let’s get dressed.” Her: “I want to wear the bumblebee. NO. I don’t want the bumblebee. I want the star dress.” Me: “The... Read More »

Fans are great, but advocates are more valuable

By | May 16, 2018

Let’s talk about sports. Specifically, let’s talk about my relationship with the Memphis Grizzlies. Memphis is the first city that I’ve lived in that has an NBA team. I came to Memphis with a minor allegiance to the Miami Heat, but my proximity to the FedExForum is exponentially closer than... Read More »

“Above and beyond”

By | May 09, 2018

It’s a phrase every employee hears at some point in his or her career from leadership. “We expect you to go above and beyond” or “We need you to go above and beyond on this project!” That phrase can oftentimes be perceived as stay late, work harder, do more and... Read More »

Employee policies that build rapport

By | April 25, 2018

THIS BLOG POST ORIGINALLY RAN ON THE GREATER MEMPHIS CHAMBER WEBSITE. VIEW THE ORIGINAL POST HERE.  As we mentioned in our first post of this series, a business’s employees are its most valuable asset. As such, employers should work diligently to create policies that build up employees as individuals and a... Read More »

Confronting my “anything”

By | January 24, 2018

Growing up, my grandmother always told me, “You can do anything you set your mind to.” Throughout my life, I have heard that phrase repeated over and over again. I even began finishing the sentence for her. She passed away a few years ago, but to this day, I can... Read More »

Favorite moments of 2017

By | December 27, 2017

When we asked our team to reflect on the last year, we were surprised that each of their favorite moments was unique and equally contributed to a great year for our firm. In January, Gracie became a full-time staff member. Her stellar work as an intern made her a must-have... Read More »

Frightening PR: Managing scary personalities

By | October 25, 2017

Picture this. You’ve just landed a coveted media placement for a client. When you tell them about it, you’re told it’s all wrong. In another scenario, you give strategic counsel to an executive regarding a concerning situation. It seems like you’re on the same page, but the results are disastrous... Read More »

OPR spotlight: Kelli Brignac

By | October 16, 2017

Six years ago our team welcomed Kelli Brignac to Obsidian, and we haven’t looked back since. Kelli is Obsidian’s only telecommuting employee, but you’d never know she was away because of her stellar work ethic and communication skills. Kelli is a model executive, and we’re proud to have her on... Read More »

Frightening PR: Fears of a new PR professional and how to overcome them

By | October 09, 2017

Fresh out of college, degree in hand, and you’ve landed your first PR job! In my case, I have internship experiences under my belt, so I knew a thing or two about working in an agency before I graduated. But, what happens when the only thing that you know is... Read More »

Promote U: Creating a content plan

By | September 20, 2017

Welcome to the first post in a series from Obsidian’s Promote University – or “Promote U” – the ins and outs of promoting yourself, your product or your business through creative, original content. This post focuses on creating a content plan, which may seem like a daunting task, but it’s... Read More »