From The Rock

How do you create great content? Let your customers decide.

By | June 25, 2021

How do you decide what to share in your email marketing or social media?  If you’re like the average person, you see more emails, text messages, social posts and ads than you know what to do with. You probably rarely make the effort to unsubscribe or unfollow, but you also... Read More »

Celebrate milestones with Whitney

By | June 15, 2021

Tenure, tenacity and trustworthiness are three words that describe Whitney to a T. Not only does she go above and beyond for our clients, she also helps boost our team up with her valuable guidance and wit. With a year full of amazing milestones ahead of her, take a second... Read More »

Catch up with Taylor

By | May 11, 2021

Taylor is a jack of all trades – from brand management and podcast hosting to figuring out new technology and being an excellent dog-mom and (soon-to-be) baby mom – she is constantly impressing all of us with her skills and quick wit. Not to mention, there is no one better... Read More »

Why is a hefty arsenal of audiovisual content in a pandemic important?

By | May 06, 2021

COVID-19 taught us many public relations lessons – the importance of well-established internal communication channels, the need for a crisis management plan and the importance of having a PR team by your side. But it’s also taught to capture our own audiovisual content, and a lot of it, for those... Read More »

Step into the spotlight with Murray

By | April 19, 2021

She is our team’s Sagittarian go-getter, restaurateur’s best friend, sports fan, fitness queen and we’re thrilled to now call her a senior account manager at Obsidian – Murray Lace! For almost six years (including her internship), Murray’s been impressing us with her stellar work ethic and leadership skills. Simply put,... Read More »

LinkedIn isn’t just “business Facebook”

By | March 31, 2021

Poor LinkedIn. It’s just for when you need a job, right? No? Oh, well maybe some people use it like “Facebook for business professionals.” You know, you’re on Facebook at home but on LinkedIn at the office. Wrong again?  I felt sorry for LinkedIn for a while. It seemed like... Read More »

…And we’re LIVE! The benefits of incorporating streaming across your social

By | March 24, 2021

What’s the latest trend in social media content creation? While it may not be a new concept, more brands are starting to incorporate streaming content into their platforms. Over the last year, we’ve seen a huge increase in brands utilizing new social platforms and features like Instagram’s IGTV, Reels and... Read More »

Should I Post Reels?

By | March 17, 2021

With the explosive popularity of TikTok in the past couple of years, particularly among Gen Zers and millennials, it is no surprise that Instagram jumped on the short-video content bandwagon. While many content creators have used TikTok for comedy, music, political activism and simply fun, many brands like Chipotle and... Read More »

Where to get outdoors this spring in Memphis

By | February 24, 2021

Winter 2021 has been one of the coldest on record for Memphis. There’s no doubt most of us are counting the days for the temperature to rise and the days to get longer. When it’s time to break out of hibernation, make sure to add these outdoor destinations to your... Read More »

A blog on the importance of… blogging

By | February 17, 2021

I’m not on Hello Fresh’s payroll. I’ve never offered unsolicited advice on banal products like razors or electric toothbrushes. You won’t catch me posting fashion “dupes” on Instagram or attending trendy brunches with bottomless mimosas. For these reasons, you likely wouldn’t classify me as a blogger.  Yet here I am,... Read More »