Marketing any business has its challenges. It requires strategic thinking to determine target demographics, appropriate messaging and more. These challenges grow for businesses that offer a niche service. The size of your demographic diminishes immensely and most laypeople may not understand your line of work. Tioga Environmental Consultants…
It’s Small Business Week, and Obsidian is highlighting the small businesses that we serve. Today, you’ll hear from two of our clients in one of the most popular small business industries - the restaurant and food service industry. When’s the last time that you ate at a…
Obsidian is the largest boutique PR firm in the Mid-South. We service national brands and startups from across the country. We’re a woman-owned small business and a certified women business enterprise and locally owned small business in Shelby County, Tennessee. This week is the US Small Business Association’s…
THIS BLOG POST ORIGINALLY RAN ON THE GREATER MEMPHIS CHAMBER WEBSITE. VIEW THE ORIGINAL POST HERE. As we mentioned in our first post of this series, a business’s employees are its most valuable asset. As such, employers should work diligently to create policies that build up employees as individuals…
This blog post originally ran on the Greater Memphis Chamber website. View the original post here. Over the next few weeks, we’ll be exploring a topic that is important for businesses of all shapes and sizes – nurturing a positive corporate culture. Creating a culture that makes sense…
There’s a lot to be said for people to step out in faith and work hard to achieve goals. We’re fortunate enough to work with these people every day, as we represent business owners and nonprofit leaders who have taken dreams and put them into action. Tom Lawrence…
In case you missed it, March 8 is International Women’s Day. As an office full of ladies, we thought it would be appropriate to celebrate by giving nods to women who inspire us. From singers to saints, the women on this list give us a lot to be…
It’s now 2018, and we hope you realize the impact that social media has on everyday life and business. If you need more proof, a single tweet by Kylie Jenner last week negatively impacted Snapchat’s value by more than $1 billion. Still not convinced of social media’s power?…
Located in the Cooper-Young Historic District, Celtic Crossing Irish Pub & Restaurant serves up a variety of pints and Irish fare inspired by my traditional, Irish family recipes for Saturday and Sunday brunch and lunch and dinner seven days a week. Opened in 2005, Celtic celebrates the spirit…
The potential impact of a strong public relations campaign is limitless. You can seismically shift public opinion, deeply endear employees to a company or start a social justice movement when PR tactics are executed perfectly. But there are just some things that PR can’t accomplish or challenges we…