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How does being bilingual benefit PR professionals? 

The public relations industry is vast – every business in every country needs public relations. With the lines of business blurring across international boundaries, how do we support clients in their effort to gain the attention and support of audiences abroad? Simple – use their language! I can’t think…

Make meetings work for your schedule

For me, true luxury can be caviar or a day with no meetings, no appointments and no schedule. - Michael Kors I’m a prepper. I have a nightly ritual that includes my extensive skin care regimen, meal prepping and mentally running through how I’d like the next workday…

Differing digital drops – what’s behind the strategy?

I’ve reached a point in my digital consumption where the options on Netflix, Hulu, Amazon Prime and HBO GO no longer feel endless. I’m more interested in new season drops of shows in which I’m already invested. Within the past few months, three of my favorite shows released…

PR Takeaways from Lizzo’s “Truth Hurts”

Unless you’ve been living under a rock, Lizzo has graced our radio waves with unapologetic honesty and a refreshing dose of confidence. While most of her songs are about relationships, and sometimes the end of them, her lessons on the world of love have several parallels with the…

Marathons are not for meetings

Recently, I traveled to Memphis to meet up with our Obsidian team and to see a few clients. But I made a huge mistake. Between traveling and scheduled meetings, I literally only had nine and a half hours of time in my week to actually get things done.…

Public relations is like a fine wine

Let’s talk wine for a bit. I’m not an avid wine drinker, but I appreciate a nice glass of red wine from time to time. As I was thinking about a lovely glass of Malbec I had, I wandered down a rabbit hole that I couldn’t help but…