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Differing digital drops – what’s behind the strategy?

I’ve reached a point in my digital consumption where the options on Netflix, Hulu, Amazon Prime and HBO GO no longer feel endless. I’m more interested in new season drops of shows in which I’m already invested. Within the past few months, three of my favorite shows released…

PR Takeaways from Lizzo’s “Truth Hurts”

Unless you’ve been living under a rock, Lizzo has graced our radio waves with unapologetic honesty and a refreshing dose of confidence. While most of her songs are about relationships, and sometimes the end of them, her lessons on the world of love have several parallels with the…

Marathons are not for meetings

Recently, I traveled to Memphis to meet up with our Obsidian team and to see a few clients. But I made a huge mistake. Between traveling and scheduled meetings, I literally only had nine and a half hours of time in my week to actually get things done.…

Public relations is like a fine wine

Let’s talk wine for a bit. I’m not an avid wine drinker, but I appreciate a nice glass of red wine from time to time. As I was thinking about a lovely glass of Malbec I had, I wandered down a rabbit hole that I couldn’t help but…

Memphis – exceeding expectations

Addison Walker Being a part of something new is always exciting, especially a new town. I went to Mississippi State University, where it turns out, a lot of Memphians attend as well. During those four years, I began to hear of new things like Jerry’s Sno Cones and…