Let’s be honest – stakeholders don’t always understand the reasoning behind communication efforts, and that’s OK. But it’s our job as PR practitioners to ensure they know the who, what, when, where and why of our strategies so that everyone is on the same page when it comes…
How do you decide what to share in your email marketing or social media? If you’re like the average person, you see more emails, text messages, social posts and ads than you know what to do with. You probably rarely make the effort to unsubscribe or unfollow, but…
Poor LinkedIn. It’s just for when you need a job, right? No? Oh, well maybe some people use it like "Facebook for business professionals." You know, you're on Facebook at home but on LinkedIn at the office. Wrong again? I felt sorry for LinkedIn for a while. It…
What’s the latest trend in social media content creation? While it may not be a new concept, more brands are starting to incorporate streaming content into their platforms. Over the last year, we’ve seen a huge increase in brands utilizing new social platforms and features like Instagram’s IGTV,…
Whether you’re an experienced chef, a novice cook or not allowed in the kitchen for fear of burning it down, one of the most important tips I’ve received about cooking is that it’s all about the spice. Spices and seasonings can completely transform your dish and kick your…
When partnering with a PR firm, you might expect amped-up social media content, increased media mentions and stronger brand recognition. What you might not expect are those lesser-known benefits that continue to benefit your business in the long run – like ongoing community interest, enhanced search engine optimization…
When it comes to revving up public relations efforts prioritization is key. It’s not only about chronologically organizing your tactical execution, but also getting your ducks in a row so messages hit the right people at the right time. Some clients feel the need to immediately make every…
The internet is packed with review sites. On platforms like Yelp!, Facebook, TripAdvisor and Google, consumers can easily share their experiences – the good and the bad and everything in between. Maintaining your reputation through consumer reviews is an essential part of PR. But, so are employee reviews.…
As a proud and simultaneously recovering Enneagram one, I revel in self-reflection. No one notices my own flaws more than me, which isn’t always a great thing for my self-esteem and overall confidence. However, it does qualify me to provide you tips on *healthy* self-evaluation. I’m not a…
Virality is the crown jewel atop the tiara of social media metrics. Having a tweet go viral could expose your brand to hundreds of thousands of people in one fell swoop. Why wouldn’t we all strive toward virality? While going viral can be awesome for your social media…