Strategic Planning

You need a PR pro at your holiday dinner

Halloween is behind us, and it’s officially the holiday season. With Thanksgiving and other festivities rapidly approaching, I know many people are nervous about uncomfortable holiday dinners and time spent with family. Topics from politics to news and general life can spark controversy around the holiday ham, but…

How to stand out among restaurant competition

It’s no secret that Memphis is growing. In fact, 2,136 new business filings were reported in the second quarter of 2018, according to the Tennessee Quarterly Business and Economic Indicators report. That’s 338 more than during same time period the year prior. Think new boutique hotels, new apartment…

‘Don’t check the basement’ and other ‘horrific’ advice

If you’re reading this blog post on the day it goes live, Happy Halloween! I have to admit, I’m partial to this fall holiday for all of the spookiness it brings. My teenage years were filled with scary movies, haunted houses and ghost stories, a unique connection shared…

Relevant AP Style changes to incorporate into your writing

The Associated Press Stylebook is an ever-evolving style and grammar guide used by journalists and PR pros, alike. It’s often referred to as the “Bible for professional communicators,” as it definitively (for the most part) sets the standards for language usage within our professions. As the world changes,…

Whose job is it anyway?

We’ve all been there. Whether in a supermarket, hotel, airline ticket desk, restaurant or on a company helpline, we as customers experience countless opportunities every day for good service. Yes, good service. There are so many ways for a company to meet expectations or even – gasp! –…