I suffer from grand ambitions. I have really lofty, complicated ideas that often fail to translate in reality. Like a Pinterest fail or a DIY project gone wrong, my ideas for stories can start out spectacular and end up bland, incomplete or completely off the mark. Where did…
Media relations is one of the most important components of a holistic PR strategy. It’s a great way to get in front of different audiences and share your story. But how do you land coverage? The key to media relations is to find a newsworthy topic to share…
Taylor is a jack of all trades – from brand management and podcast hosting to figuring out new technology and being an excellent dog-mom and (soon-to-be) baby mom – she is constantly impressing all of us with her skills and quick wit. Not to mention, there is no…
What’s the latest trend in social media content creation? While it may not be a new concept, more brands are starting to incorporate streaming content into their platforms. Over the last year, we’ve seen a huge increase in brands utilizing new social platforms and features like Instagram’s IGTV,…
For nearly 10 years, Kelli Brignac has been working as a model account leader for Obsidian. For several of those years, she’s been pioneering the increasingly popular virtual model from Lake Charles, Louisiana. With her stellar work ethic, client management skills and communication expertise, you’d never know she…
When partnering with a PR firm, you might expect amped-up social media content, increased media mentions and stronger brand recognition. What you might not expect are those lesser-known benefits that continue to benefit your business in the long run – like ongoing community interest, enhanced search engine optimization…
2020: the worst year ever (according to everyone). I was one of those people. But was it the worst year ever? If we rewrite the headline, maybe 2020 was a pretty good year. If nothing else, 2020 has been a lesson in perspective. And in PR, we always…
Virality is the crown jewel atop the tiara of social media metrics. Having a tweet go viral could expose your brand to hundreds of thousands of people in one fell swoop. Why wouldn’t we all strive toward virality? While going viral can be awesome for your social media…
Although the presidential election and the COVID-19 pandemic dominated the 2020 news cycle, a few companies still managed to make headlines…for all the wrong reasons. PR professional or not, we can all learn lessons from the blunders outlined below. Boeing Even before the start of 2020, Boeing faced…
How do you get people to care? Great question, we’ll let you know when we’ve figured out the meaning of life and the reason we’re all here. But in the meantime, we do have some pretty good guesses as to how to get people to care about the…