We’ve got a new member on our full-time team at Obsidian PR! Whitney Albert joined our team as an account manager at the firm this summer after moving to Memphis from Little Rock, Arkansas. So, let’s get to know her a little better! How did you get your…
We’ve all heard the saying “actions speak louder than words.” This rings true because oftentimes, our body language is what people remember most. Good or bad, it can leave a lasting image in your mind that shapes what you think of someone, particularly in the business realm. Reading…
“A rising tide lifts all boats.” You’ve probably heard this phrase thrown around a time or two. When a community does well, so do its members. And when Memphis succeeds, so do its businesses and its citizens. As communications professionals, it’s our responsibility to let everyone know the…
If you are a small business owner [or if communications falls under your job description], you probably identify with one of these remarks: I don’t think I need a blog; I have been putting off starting a blog; I have a blog that is not doing so well;…
When growing your brand, it's important to have a strong online presence. Social media tends to get pushed to the back burner behind more important things like budgets, meetings, planning, etc. However, your company’s social presence is important, too! To establish your business as the go-to in your…
When we were growing up, my parents made sure we ate dinner together as a family at least a few nights a week. It never failed that my sister filled her plate with bread or macaroni and cheese. At some point she developed a rationale. She said the…
Word-of-mouth marketing has been a proven business generator since the beginning of time. In 2012, Nielsen put numbers behind this by finding in its Global Trust in Advertising report that 92 percent of consumers around the world say they trust recommendations from friends and family above all other…
Conflict in the workplace is inevitable, and learning how to create productive conflict resolution is a necessity. One of the most common causes of conflict among employees is miscommunication. The first step toward successful communication is identifying how your own behaviors affect the situation. The assertive continuum is…
Looking for fresh, new, Millennial faces to add to your team? Then be sure to keep in mind that Millennials are a unique breed—all 80 million of them. According to parade.com, they will make up one-third of the population by 2020. In fact, a stat released in April…
Previously posted to the Greater Memphis Area Chamber of Commerce blog. Ideas are amazing things. If you think about it, they are really the basis of everything. Every business or product that exists was spawned from an idea, and ongoing growth and innovation of those businesses and products…