Our Blog

The Donut Tells All

It’s quite amazing how a delicious, glazed pastry can put social media into perspective. More than 1 billion people in the world are active users on social media sites, according to the International Telecommunication Union. Facebook users make up 90 percent of this population with more than 900…

The Case of the Stinky Watermelon

Recently, my domestic bliss was briefly interrupted by a heated discussion with my husband about the proper way to dispose of a watermelon. Let me explain. Last week, a stench started emanating from our garbage can outside. I never knew about it or smelled it because I keep…

Before the Launch

Over the years, we’ve had the opportunity to work with numerous companies and startups to plan for and implement strategic communications initiatives to launch new products, services, brands or businesses. Whether we helped in naming the business from day one or simply handled the media relations, the common…

Content is key to ‘content marketing’

Brands have a fantastic advantage in today’s society, as consumers have taken it upon themselves to go looking for more information on the companies that they do business with, rather than sitting back and waiting to be sold on a product or service through strong-arm tactics. All brands…

Is that in my job description?

When you have a working relationship with a PR, advertising or marketing firm, the expectation is that their work will result in more people becoming aware of your organization and possibly becoming actual clients. What we stress to potential and current clients is that our efforts could send…

They like me! They really, really like me!

In the era of digital media, brands are able to create the platform to have their shareholders establish a connection or relationship that can be carried with them no matter where they go. This can be an exciting opportunity to grow a customer base, build a community, join…

The Disconnect Created by Technology

If you gave someone a call a few decades ago and he or she was away from the telephone, you’d have to wait and call back. Then came caller ID and voicemail, so the days of waiting by the phone and guessing who was calling disappeared. Those were…

What’s in a name?

All good consumers are judgmental. I’ll admit that I often decide whether or not to visit an establishment or buy a product based on its name alone. Sometimes, this works in a brand’s favor. For example, Arm & Hammer has built a strong brand around its name. Because…

Sometimes, simpler is just plain better.

We’ve all been guilty of it at some point – getting distracted while driving, whether looking at our phone, grabbing something out of the passenger seat or stealing a glance into the back to see why the kids are squealing. But we also know that distracted driving is…

The FUNdamentals of the Workplace

The Pink Palace, the Memphis Zoo, the Memphis Brooks Museum of Art, Jerry’s Sno Cones, the Humane Society of Memphis & Shelby County, a Memphis Redbirds game, a food truck rodeo, a walking tour of Downtown Memphis, a trip to Muddy’s Bake Shop…the list goes on! These are…