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How to avoid your own version of March Madness

Basketball season is coming to a close, which means NCAA March Madness has finally arrived! I always love this time of year because of all of the competitiveness with brackets and contests everywhere you go.  Plus, I love cheering on the Memphis Tigers!  And although they are fun,…

Facebook Hashtags: A Day Late and a Dollar Short

In an effort to ride the wave of Twitter’s hashtag craze, Facebook added the ability to use hashtags in status posts last June. How has that worked out for them? Well, how often do you use hashtags in your Facebook posts, or more importantly, how often do you…

How Adobe Photoshop Can Benefit a Public Relations Professional

While there are many tools out in the world that benefit the public relations profession, there is a specific tool that I believe can be beneficial with many different types of projects, especially visual projects. I am currently learning more and more about Adobe Photoshop in my visual…

Back To the Future

If you were a child of the ‘80s, I have a television show recommendation that has grown on me since it debuted last fall – ABC’s The Goldbergs. It is a show that pays homage to growing up in the 1980s with all the pop culture references that…

There’s a ‘line’ for a reason…

Social media has created a conundrum for businesses. Where is the line when it comes to an employee’s professional life and personal life? How can an employer protect its image when an employee uses poor judgment on Facebook, Twitter or another social media venue? And, is it an…

Do you have #SochiProblems?

It’s Olympics time! I kind of love that the International Olympic Committee decided to stagger the summer and winter games, because it means we get to watch every two years without getting too much “Olympic fatigue.”    I also love pretty much everything else about the Olympics (albeit…

Public Relations or Protector of Reputations?

The term “public relations” holds various meanings for those in this industry. There are times that “PR” becomes synonymous with “Protector of Reputations.” In honor of President’s Day and Abraham Lincoln’s birthday approaching, I want to reference one of Honest Abe’s adages: "Perhaps a man's character was like…