For those of us in the PR business, when we talk about messaging, we know exactly what we’re talking about, but sometimes we forget that the concept isn’t as clear to everyone else. We talk about consistency in it, shaping it for the right audiences and getting it…
Hopefully, you’ve had the pleasure of watching the movie Despicable Me. (If not, I would highly recommend it, and you might as well make it a weekend with Despicable Me 2, also.) If you have seen the first movie, then the title of this blog post may be…
The other day at my gym, there was this dude who was working out with heavy weights on every machine. He was throwing down on every piece of equipment they have -- and with proper form and discipline. He was definitely one of the strongest guys that I’ve…
For many years, the concepts and efforts behind public relations were underestimated due to the inability to determine exact return on investment. It was difficult to attribute specific increases in sales numbers or revenue generation as a result of intangible concepts like reputation building, brand management and community…
A few weeks ago, I attended my first two Obsidian new client meetings. In both meetings, during introductions, our clients inquired about the firm’s name. Kerri Guyton, the director of client services, confidently explained that our name is a metaphor of the natural forming rock, obsidian. She explained…
I’m not the first person to be in this position, nor is this my first time to be here - staring at a blank windows document, pondering what the heck to write about. Normally, when blog post time comes around, I’ve been mulling over an idea, or inspiration…
The Associated Press Stylebook is the bible of rules for writing news. My sophomore year of college, I took an entire classes dedicated to learning the ins and outs of this book. Back then, I had no idea how useful this training would be. Even though I have…
PR is on my brain almost all the time, even when I’m not at work. I think about applying aspects of PR planning to different situations in my personal life (see my post about my holiday family PR plan), and I think about different scenarios and symbols that…
Basketball season is coming to a close, which means NCAA March Madness has finally arrived! I always love this time of year because of all of the competitiveness with brackets and contests everywhere you go. Plus, I love cheering on the Memphis Tigers! And although they are fun,…
In the wonderful/crazy world of public relations, the spring forward a couple of weekends ago has really thrown me for a loop. I’m not able to go to bed until after midnight; the sun’s not rising until 7:40 a.m. doesn’t help with my morning schedule before work; and…