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Conscious Capitalism: Have you heard of it?

I’m fascinated by a movement happening in the business world right now. It’s called Conscious Capitalism. Ever heard of it? Many of you likely have heard of or read the book, “Conscious Capitalism,” by Whole Foods founder John Mackey and Raj Sisodia. The movement is gaining momentum in…

Three Questions to Consider When Writing Social Media Posts

Throughout my internship at Obsidian, I have been given various assignments. From the basic intern-type tasks, like collecting the newspapers in the morning, to the more in-depth tasks, like formulating a media contact list, there is one particular task that I feel has grown on me quite a…

Public Relations is like…

We begin today’s discussion with a well-known brand. Ladies, help me out here. When considering a luxury brand such as Tiffany’s, what comes to mind? Forget diamonds – have you seen their new leather collection? If we must speak about diamonds, did you know you could get an…

Springtime took its time, but it’s finally here! (Unless Mother Nature decides she wants one more dose of winter at some point this week.)

When Ned Stark proclaimed that “Winter’s coming,” he sure wasn’t kidding! Memphians were treated to a colder, icier and snowier winter than normal this year, so I think everyone is glad for the warmer temperatures and opportunities to get out and about and enjoy the city. In case…

How to Communicate as a Dance Coach

Being a dance coach takes a rare breed of an individual. With an eight-month long season, November and January being the most chaotic months of the year, and typically working with more than 10 pre-teen or teenage girls at a time, it is a unique job in itself.…

Messaging? **blink, blink**

For those of us in the PR business, when we talk about messaging, we know exactly what we’re talking about, but sometimes we forget that the concept isn’t as clear to everyone else. We talk about consistency in it, shaping it for the right audiences and getting it…

Frame of Reference

The other day at my gym, there was this dude who was working out with heavy weights on every machine. He was throwing down on every piece of equipment they have -- and with proper form and discipline. He was definitely one of the strongest guys that I’ve…