“Top 10 Intern Mistakes.” This is the title of the first article I came across when researching advice for summer interns. At first, I thought I would just write a blog post similar to it, listing the best ways to impress your boss and coworkers and build your resume. But, after…
I have had 20/20 vision for my entire life. No glasses, no contacts, no vision problems whatsoever. However, last summer I began working two jobs that included sitting at a desk and working on the computer for 10 hours a day. Once classes began in the fall, I…
A PR person’s brain never stops. Never. No, really. Never stops. I guess technically, one’s brain never really stops, so let me qualify that statement: a PR executive’s thoughts are always racing – and generally, we’re OK with that (see Kerri’s recent post “Why I would do my…
Whether I am relaxing by the pool or lying out on the beach, I always find it interesting to sit back and watch what method people choose to take the plunge into the freezing cold water ahead. Are you a jump-right-in/no-strings-attached type, or do you take the ease-right-in-until-completely-comfortable…
The saying “nothing in this life is free” is not lost on me. My parents used this phrase often, and I have passed along this life lesson to my children on many occasions. I am the bookkeeper in my family, so I watch the money that my husband…
My intention for this blog post was to write about the 10 must-have items on your desk. However, while researching that topic, I came across a more interesting subject to write about: what not to have on your office desk. When you think about office desk etiquette, you…
This month, I’ll have been in the workforce full-time for five years. And how that time has flown. I still learn something new every day. And when I look back, I realize how much of what I do didn’t even exist while I was in college. They certainly…
As I stood there in the middle of FedExForum about this time last year with my fellow University of Memphis undergrads and we all moved our tassels from the right to the left side of our caps, my eyes started to well up with tears and it hit…
An organization’s website is oftentimes the first or second impression for a new customer, and if the site is outdated, dysfunctional or unorganized, it could be the No. 1 reason customers aren’t calling. The Obsidian team recently attended a PRSA Memphis luncheon where Amanda Mauk, digital marketing manager…
Snapchat, the popular social media app that allows users to send pictures and up-to-10-second videos to a controlled list of recipients, has gained exponential popularity over the last 18 months, causing consumer brands to take notice. Yet, brands have been slower to join the Snapchat scene because it…