How many newsletters do you view daily? Being in the public relations industry, I sign up for every newsletter I can, so my inbox is full of them. Most of the time, I just skim through, but there are a handful I read every day. An online newsletter…
When we all have those whirlwind weeks, it’s important to remember the key ways to manage deadlines and the stress associated with those deadlines. As PR professionals, every day we are faced with deadline stress when we are trying to pitch an editorial piece, achieve key targets and…
While the national American Cancer Society has remained mum on an organizational opinion regarding the cold-water challenge, which has swept the nation in recent weeks, one local chapter leader decided to publicly question the viral awareness effort. This local leader said, “I will tell you, I have a…
Failure is always an option, no matter what the undertaking. Everyone has failed at something at some point in their lives - a failed short-term relationship, a failed job, a failed college class, a failed attempt at a new hobby, etc. On a very basic level, these examples…
When it comes to public relations services, there are a slew of areas that immediately come to most people’s minds: media relations, internal communications, copywriting, crisis communication and speechwriting. But, there is one particular PR service that many people gloss over or take for granted: consulting. In our…
I am always interested in learning about the new words that have been officially added to the dictionary each year, although many times I’m left wondering how on earth they could have reached the conclusion to add such silly expressions. Additionally, every year us PR folk can expect…
If you have been on the Internet in the past few months, odds are you’ve seen this video called “A Conference Call in Real Life.” The video is funny if you’ve ever been on a conference call. It’s a facepalm moment for people like me who are on…
While I have been an avid consumer of YouTube videos for years, I had never posted any videos on YouTube until I started working with clients who did. Needless to say, my ears always perk up when I come across advice for improving one’s YouTube presence. I recently…
Pull out your old college textbook and the definition of public relations might say something like “managing relationships with various publics or stakeholders.” In 2012, the Public Relations Society of America revised an earlier definition from a few decades ago and stated that public relations is “a strategic…
Since starting my internship at Obsidian PR, I have realized that although college has taught me a lot of things, it has not prepared me for everything afterward. College has given me the essential tools needed, but now, I just need to figure out how to fully apply…