I am always interested in learning about the new words that have been officially added to the dictionary each year, although many times I’m left wondering how on earth they could have reached the conclusion to add such silly expressions. Additionally, every year us PR folk can expect…
If you have been on the Internet in the past few months, odds are you’ve seen this video called “A Conference Call in Real Life.” The video is funny if you’ve ever been on a conference call. It’s a facepalm moment for people like me who are on…
While I have been an avid consumer of YouTube videos for years, I had never posted any videos on YouTube until I started working with clients who did. Needless to say, my ears always perk up when I come across advice for improving one’s YouTube presence. I recently…
Pull out your old college textbook and the definition of public relations might say something like “managing relationships with various publics or stakeholders.” In 2012, the Public Relations Society of America revised an earlier definition from a few decades ago and stated that public relations is “a strategic…
Since starting my internship at Obsidian PR, I have realized that although college has taught me a lot of things, it has not prepared me for everything afterward. College has given me the essential tools needed, but now, I just need to figure out how to fully apply…
Before you embark on the college journey, there are a few things that you need to be aware of. But, before I dive into my advice for incoming college freshmen, let me share a story about my college experience. After graduating high school, I was so incredibly sure…
If you ranked six or under - it’s time to revamp your newsworthy content. How many times have you had an important announcement and think to yourself, “How can I make this different than any other company announcement out there?” I don’t know about you, but that thought…
“Top 10 Intern Mistakes.” This is the title of the first article I came across when researching advice for summer interns. At first, I thought I would just write a blog post similar to it, listing the best ways to impress your boss and coworkers and build your resume. But, after…
I have had 20/20 vision for my entire life. No glasses, no contacts, no vision problems whatsoever. However, last summer I began working two jobs that included sitting at a desk and working on the computer for 10 hours a day. Once classes began in the fall, I…
A PR person’s brain never stops. Never. No, really. Never stops. I guess technically, one’s brain never really stops, so let me qualify that statement: a PR executive’s thoughts are always racing – and generally, we’re OK with that (see Kerri’s recent post “Why I would do my…