On average, I spend about 70 percent of my workday writing. This makes efficiency very important if I want to be productive. Whether it’s an email, press release, social media or website copy, to name a few, it’s important to write clearly in order to hold the attention…
There is so much that we can do for our clients. We provide a variety of services from strategic communication counsel and planning, media relations and crisis management to social media strategy and implementation, content creation and advertising/marketing counsel. And, which services we provide depends on the specific…
Disclaimer: Before we begin, I just wanted to clarify that the views presented in this blog post are my own and do not necessarily reflect the views of Obsidian Public Relations. When I was in college and finally made the switch from landscape architecture to communication (who knew…
I was always told the professional life was your typical 9 a.m. to 5 p.m. You get up, go to work, go home, and do the same thing the next day. But since graduating from college in May 2014, I have noticed that being “on the clock” in…
During college football season, my husband and I watched the Allstate Sugar Bowl game between Ohio State (excuse me, THE Ohio State) and Alabama. As an LSU fan, you’ll have to forgive me if I really did not care about it. But I digress. The point is, I…
Given that I’ve recently started my internship here at Obsidian, it seems a fitting time to look back on the steps I’ve taken to get me here and reflect on the lessons learned that will hopefully continue to carry me forward in this exciting career. I initially started…
Not every brand needs a blog, but if you have the time and resources to maintain one, you should consider starting one today. Blogs are a prime example of content marketing that most any business can leverage. Content marketing is the abstract term for strategically delivering valuable, relevant,…
Texting, answering emails, online shopping or simply watching endless episodes of “Friends” on Netflix; sure, we’ve heard habits like these can be bad for your eyes and attention span, but one of the most recent ailments attributed to these behaviors might surprise you. So, what is it? Do…
I rarely set New Year’s resolutions because I hardly ever follow them, and midway through the year, when I suddenly remember what it was I was supposed to be working towards, I find myself disappointed that I couldn’t even remember that I set one. So, going into 2015,…
Power of the Pen What can you do to distinguish yourself, to set yourself apart? What is your goal, how badly do you want it and what will it take to get there? These are questions that driven individuals ponder on some level all the time but should…