We all have our favorite advertising campaigns, and one of my favorites right now is SouthwestAirlines’ “Wedding Season.” This is a continuation of the fall’s campaign of the same name, featuring the same dancing gal at multiple different weddings (touting Southwest’s fare sale). But, what makes an ad…
Earlier this year, I had a jam-packed day of meetings – four consecutive meetings in different locations to be exact. As I left the office the evening before, I failed to put some key items in my bag. These items were pretty standard office supplies – a notebook…
On average, I spend about 70 percent of my workday writing. This makes efficiency very important if I want to be productive. Whether it’s an email, press release, social media or website copy, to name a few, it’s important to write clearly in order to hold the attention…
There is so much that we can do for our clients. We provide a variety of services from strategic communication counsel and planning, media relations and crisis management to social media strategy and implementation, content creation and advertising/marketing counsel. And, which services we provide depends on the specific…
Disclaimer: Before we begin, I just wanted to clarify that the views presented in this blog post are my own and do not necessarily reflect the views of Obsidian Public Relations. When I was in college and finally made the switch from landscape architecture to communication (who knew…
I was always told the professional life was your typical 9 a.m. to 5 p.m. You get up, go to work, go home, and do the same thing the next day. But since graduating from college in May 2014, I have noticed that being “on the clock” in…
During college football season, my husband and I watched the Allstate Sugar Bowl game between Ohio State (excuse me, THE Ohio State) and Alabama. As an LSU fan, you’ll have to forgive me if I really did not care about it. But I digress. The point is, I…
Given that I’ve recently started my internship here at Obsidian, it seems a fitting time to look back on the steps I’ve taken to get me here and reflect on the lessons learned that will hopefully continue to carry me forward in this exciting career. I initially started…
Not every brand needs a blog, but if you have the time and resources to maintain one, you should consider starting one today. Blogs are a prime example of content marketing that most any business can leverage. Content marketing is the abstract term for strategically delivering valuable, relevant,…
Texting, answering emails, online shopping or simply watching endless episodes of “Friends” on Netflix; sure, we’ve heard habits like these can be bad for your eyes and attention span, but one of the most recent ailments attributed to these behaviors might surprise you. So, what is it? Do…