We’ve all been there – desperately searching for (whatever) on the Internet and unable to find it. Even though most of us browse the web daily, there’s still plenty of room for us to learn something new about the capabilities and quirks of Google. While browsing the Internet…
Ghost referrals, referral spam and spam bots are Google Analytics headaches. Chances are that if you manage Google Analytics for a website, you’ll see what I mean when you go to the Referrals page and sort by source. These fake referrals have become exponentially more troublesome on Google…
As the summer approaches, my inbox is filling up with resumes from eager applicants looking for both summer internship opportunities and full-time openings at Obsidian. Fortunately for them, we are the type of firm that will open their emails, review their resumes with careful consideration and even respond,…
Do you remember the last time someone yelled at you at work? Maybe that person became angry, for whatever reason, and communicated displeasure or disagreement with your idea by using cutting or sarcastic language. And while this person didn’t overturn desks or anything (I hope), he or she…
Are you in a professional slump? Is it taking all of your energy to produce fresh ideas and serve your clients? Whatever roadblock you’ve found yourself against at work, it could be that it’s time to rediscover your source of inspiration and take a mental break. However, in…
We all have our favorite advertising campaigns, and one of my favorites right now is SouthwestAirlines’ “Wedding Season.” This is a continuation of the fall’s campaign of the same name, featuring the same dancing gal at multiple different weddings (touting Southwest’s fare sale). But, what makes an ad…
Earlier this year, I had a jam-packed day of meetings – four consecutive meetings in different locations to be exact. As I left the office the evening before, I failed to put some key items in my bag. These items were pretty standard office supplies – a notebook…
On average, I spend about 70 percent of my workday writing. This makes efficiency very important if I want to be productive. Whether it’s an email, press release, social media or website copy, to name a few, it’s important to write clearly in order to hold the attention…
There is so much that we can do for our clients. We provide a variety of services from strategic communication counsel and planning, media relations and crisis management to social media strategy and implementation, content creation and advertising/marketing counsel. And, which services we provide depends on the specific…
Disclaimer: Before we begin, I just wanted to clarify that the views presented in this blog post are my own and do not necessarily reflect the views of Obsidian Public Relations. When I was in college and finally made the switch from landscape architecture to communication (who knew…