It’s amazing to think that when we were children, most of us despised nap time because we’d rather be playing. Now, few things sound better than a good nap! Since graduating from college and starting work in the “real world,” I have come to truly appreciate the value…
We work every day to brainstorm, develop and pitch story ideas to media outlets for nearly all of our clients. It’s a valued PR tactic that benefits clients tremendously when executed properly. We also conduct media training for clients to prepare them for interviews when needed. One of…
Due to the world of technology we live in, a simple email to colleagues and professional connections is sometimes the easiest way to respond. But crafting the perfect professional email isn’t the easiest thing to do. Here are some tips on what to do and not to do…
Being in the PR industry gives me a front-row view of one major challenge for businesses and individuals alike: reckless and sensational journalism. I’m not the first to bring up this point. In fact, many in our industry and the news media themselves have brought up this issue…
Perspective is a funny thing. It can sweep over you gradually, like the warmth of a crackling fire from across the room. Or it can feel like a swift kick in the mouth when you don’t see it coming. We’d like to think perspective comes with age, though…
Hopefully, you caught the “Wedding Crashers” reference there. Our firm helps many of our clients plan for tradeshows every year. If your organization is exhibiting at any tradeshows this year, don’t forget what a great opportunity these events can be for media coverage. To make sure you are…
Brian Williams “misremembered” being a passenger on a military helicopter that was shot down 12 years ago. Justine Sacco, a PR practitioner, sent a tweet on her way to South Africa that started as a joke and turned into the end of her career as she knew it.…
I have a confession that may sound a little silly. I suffer from pitch follow-up anxiety. Is it as prominent as it was when I first began my career? Not at all! I’ve certainly grown as a professional since my very first media pitch. But, I still get…
If you manage Facebook for a business, I suggest you jump on the video bandwagon and add “lights, camera, ACTION!” to your vocabulary. The latest news in the highly competitive world of social media platform popularity is that Facebook recently changed their algorithms (shocking news, right?) to make…
How big are your dreams? Do you think we ever unknowingly limit ourselves regarding our own potential, or the heights we can reach? When considering that new product, strategy or external launch, do we borderline on the “big hairy audacious goals” proposed byJames Collins and Jerry Porras or settle for…