Hopefully, you caught the “Wedding Crashers” reference there. Our firm helps many of our clients plan for tradeshows every year. If your organization is exhibiting at any tradeshows this year, don’t forget what a great opportunity these events can be for media coverage. To make sure you are…
Brian Williams “misremembered” being a passenger on a military helicopter that was shot down 12 years ago. Justine Sacco, a PR practitioner, sent a tweet on her way to South Africa that started as a joke and turned into the end of her career as she knew it.…
I have a confession that may sound a little silly. I suffer from pitch follow-up anxiety. Is it as prominent as it was when I first began my career? Not at all! I’ve certainly grown as a professional since my very first media pitch. But, I still get…
If you manage Facebook for a business, I suggest you jump on the video bandwagon and add “lights, camera, ACTION!” to your vocabulary. The latest news in the highly competitive world of social media platform popularity is that Facebook recently changed their algorithms (shocking news, right?) to make…
How big are your dreams? Do you think we ever unknowingly limit ourselves regarding our own potential, or the heights we can reach? When considering that new product, strategy or external launch, do we borderline on the “big hairy audacious goals” proposed byJames Collins and Jerry Porras or settle for…
Yes. It’s a real thing. Meetings can kill… your productivity, that is. Meetings can be absolutely necessary. I’m willing to be optimistic and say that almost all meetings are scheduled with the best intentions. BUT, somewhere between the beginning of a meeting and adjourning one, an abyss can…
A couple of weeks ago, as I focused intently on a lengthy project, I hit a typical mid-afternoon writer’s block. This was the part of the day where I battle the urge to crawl under my desk and take a nap – 2 p.m. It’s nap time at…
Thankfully, the world of digital media is evolving and making the user experience more fun and accessible. If you’re a news hound and need to stay on top of what’s going on around the world throughout the day, there are some new and efficient digital news platforms (as…
At some point or another, almost every company wonders whether they should jump on the social media bandwagon. The answer is that you absolutely need to, but in our current digital age, the many forms of social media can be overwhelming. If you don’t have a strategy, social…
I gave a presentation to a group of students at McNeese State University. The topic of my presentation was “social media and your personal PR plan.” I was speaking to a room full of students and professionals representing industries like engineering, accounting and marketing, among others. My goal…