I’ve had the pleasure of working with many businesses to plan and execute their grand openings. There are many facets of PR strategy when it comes to opening a business, but my favorite is the official grand opening ribbon-cutting ceremony. This is one of the most important and…
I have a confession. After work and on weekends, I avoid Facebook. It seems strange for someone who seems to live social media for several clients, but that’s actually the primary reason I avoid it. I’m on Facebook all day long. I’ve got 10 business pages to check…
Intern: In·tern, noun. An advanced student or graduate usually in a professional field gaining supervised, practical experience. Fresh out of college, public relations degree under your belt, headed off to your dream j… internship? Today, it’s the norm in this industry to spend your first post-graduate year as…
At the beginning of each year, our team gathers back together after a two-week leave for the holidays – one of the many coveted perks of working at Obsidian – and one of our first orders of business internally is to think through and turn in our Hopes…
When I started my internship, there was a great deal of information to take in at one time. This can be extremely stressful, not only to the interns but also to the people who work with them. It takes time to fully explain procedures and then to repeat…
It’s amazing to think that when we were children, most of us despised nap time because we’d rather be playing. Now, few things sound better than a good nap! Since graduating from college and starting work in the “real world,” I have come to truly appreciate the value…
We work every day to brainstorm, develop and pitch story ideas to media outlets for nearly all of our clients. It’s a valued PR tactic that benefits clients tremendously when executed properly. We also conduct media training for clients to prepare them for interviews when needed. One of…
Due to the world of technology we live in, a simple email to colleagues and professional connections is sometimes the easiest way to respond. But crafting the perfect professional email isn’t the easiest thing to do. Here are some tips on what to do and not to do…
Being in the PR industry gives me a front-row view of one major challenge for businesses and individuals alike: reckless and sensational journalism. I’m not the first to bring up this point. In fact, many in our industry and the news media themselves have brought up this issue…
Perspective is a funny thing. It can sweep over you gradually, like the warmth of a crackling fire from across the room. Or it can feel like a swift kick in the mouth when you don’t see it coming. We’d like to think perspective comes with age, though…