The days of being hampered down by a Walkman are long over (do kids even know what a walkman is now?). Music is easily accessible to us with the prominence of smart phones and laptop computers. I have both of these at my convenience at work every day,…
You will laugh, but when I was in college I actually said I would never work at a PR agency. I giggle at this myself when I realize it’s been almost eight years since I started at Obsidian! What a great decision I made back in 2008! But,…
Merriam-Webster defines being politically correct as “agreeing with the idea that people should be careful to not use language or behave in a way that could offend a particular group of people.” But political correctness means more than just watching what you say and do. In an article…
I’ve adopted a motto – “do what makes you happy.” This revelation came to me one day after popping the top on a Sweet Leaf Peach Iced Tea, which includes a quirky or inspirational message under each bottle cap. I’ve kept this bottle cap and frequently flip it…
It’s cliché, but it’s true: the beginning of new client relationship is a crucial time period. For PR professionals, it’s a time when we work fast and furiously to absorb as much information as possible while simultaneously creating a written plan for success. (And, yes, that should be…
I’ve had the pleasure of working with many businesses to plan and execute their grand openings. There are many facets of PR strategy when it comes to opening a business, but my favorite is the official grand opening ribbon-cutting ceremony. This is one of the most important and…
I have a confession. After work and on weekends, I avoid Facebook. It seems strange for someone who seems to live social media for several clients, but that’s actually the primary reason I avoid it. I’m on Facebook all day long. I’ve got 10 business pages to check…
Intern: In·tern, noun. An advanced student or graduate usually in a professional field gaining supervised, practical experience. Fresh out of college, public relations degree under your belt, headed off to your dream j… internship? Today, it’s the norm in this industry to spend your first post-graduate year as…
At the beginning of each year, our team gathers back together after a two-week leave for the holidays – one of the many coveted perks of working at Obsidian – and one of our first orders of business internally is to think through and turn in our Hopes…
When I started my internship, there was a great deal of information to take in at one time. This can be extremely stressful, not only to the interns but also to the people who work with them. It takes time to fully explain procedures and then to repeat…