In our field, it is so easy to get tunnel vision when you’re enveloped in client work and forget about the incredible resources that are right in front of you – your co-workers! When it comes to maximizing your workflow and pool of ideas, it can be extremely…
There is no doubt that consumers are more active on social media than ever before. According to the Pew Research Center, nearly 75 percent of Internet users participate on social platforms. Although the traffic is skyrocketing on websites such as Twitter, Facebook, LinkedIn and Instagram, knowing what time…
Think back to your all-time favorite speaker – maybe it’s a speaker at a TED Talk or your favorite comedian. Now, think about someone who could really use some speech assistance. What are some of the things that separate the great speakers from the adequate speakers in your…
“What happens to a dream deferred? Does it dry up, like a raisin in the sun?” These questions asked by prolific writer Langston Hughes describe the sentiments of those who left dreams unrealized while they went on with life based on reality. Some could no longer afford to…
When I was little, my hero was Super Woman (and She-Ra). :) As I grew up, fictional super heroes became less important; I found nonfiction heroes to focus on. Then, one day, I found myself being called a hero for a 5-year-old girl named Emma Ivie. Emma was…
The days of being hampered down by a Walkman are long over (do kids even know what a walkman is now?). Music is easily accessible to us with the prominence of smart phones and laptop computers. I have both of these at my convenience at work every day,…
You will laugh, but when I was in college I actually said I would never work at a PR agency. I giggle at this myself when I realize it’s been almost eight years since I started at Obsidian! What a great decision I made back in 2008! But,…
Merriam-Webster defines being politically correct as “agreeing with the idea that people should be careful to not use language or behave in a way that could offend a particular group of people.” But political correctness means more than just watching what you say and do. In an article…
I’ve adopted a motto – “do what makes you happy.” This revelation came to me one day after popping the top on a Sweet Leaf Peach Iced Tea, which includes a quirky or inspirational message under each bottle cap. I’ve kept this bottle cap and frequently flip it…
It’s cliché, but it’s true: the beginning of new client relationship is a crucial time period. For PR professionals, it’s a time when we work fast and furiously to absorb as much information as possible while simultaneously creating a written plan for success. (And, yes, that should be…