Recently, our team had the privilege of an all-expense paid trip (courtesy of Obsidian PR’s owner, Courtney Ellett) to Atlanta, Georgia, for the Public Relations Society of America’s International Conference. The conference incorporated three jam-packed days of learning, networking and team building, and we walked away with so…
In my first session of the 2015 PRSA ICON, entitled “Multi- Sensory Magic,” Mike McDougall addressed how scent, taste and touch will redefine immersive public relations. He laid the framework by sharing a few stats. Now most of us, especially professional communicators such as myself, would like…
Not long ago, I was in a security line at the airport. I was about seven months pregnant, so while it wasn’t really a secret, most people wouldn’t say anything unless I did. The guy in front of me didn’t think that way. He turned around and asked…
Being the new guy or girl around the office is always intimidating, but if you focus on learning quickly, you can shake off that newbie dust in no time. I learned this the hard way, keeping mostly quiet and observing at my first job. When I had the…
During the Super Bowl, advertisers take advantage of the game’s huge TV audience, and in recent years have been using ad content to engage customers online through social media. This strategy can also be seen during the holidays, when consumers are scouring the Internet, sales pages and TV…
Voting has started for this year's PR PR 180° Project! Visit our Facebook page and Instagram account (@obsidianpublicrelations) to cast your vote for one of these 12 participants: Camp Conquest | Calvary Rescue Mission | Binghampton Christian Academy | Alzheimer's Day Services | Vollintine Evergreen Neighborhood School | Lowenstein House | Knowledge…
FIVE years! Can you believe it? We’re so excited to kick off our Fifth Annual PR 180° Project. We’re giving two organizations six months of free PR (which is about 180 days), and they’re sure to make a 180-degree turn in terms of their PR successes because of our…
Nearly every article explaining how to use social media for your business mentions the importance of using graphics. There are still are a few debates on what your images should look like - from text to angle to color scheme - but the verdict has been decided on…
I have been “blessed” with an introverted personality. While I thought ordinary situations were over-stimulating to me, moving to Memphis was a whole new experience that brought out all of my introverted qualities to an extreme. From a new city to a new workplace to all new co-workers,…
Quick question: what is [insert whatever country, city or state you are from] like? That, my dear reader, is the most asked question I’m sure everybody gets if they look, sound or even smell different than the others around them (minus the typical surface question of “how are…