Voting has started for this year's PR PR 180° Project! Visit our Facebook page and Instagram account (@obsidianpublicrelations) to cast your vote for one of these 12 participants: Camp Conquest | Calvary Rescue Mission | Binghampton Christian Academy | Alzheimer's Day Services | Vollintine Evergreen Neighborhood School | Lowenstein House | Knowledge…
FIVE years! Can you believe it? We’re so excited to kick off our Fifth Annual PR 180° Project. We’re giving two organizations six months of free PR (which is about 180 days), and they’re sure to make a 180-degree turn in terms of their PR successes because of our…
Nearly every article explaining how to use social media for your business mentions the importance of using graphics. There are still are a few debates on what your images should look like - from text to angle to color scheme - but the verdict has been decided on…
I have been “blessed” with an introverted personality. While I thought ordinary situations were over-stimulating to me, moving to Memphis was a whole new experience that brought out all of my introverted qualities to an extreme. From a new city to a new workplace to all new co-workers,…
Quick question: what is [insert whatever country, city or state you are from] like? That, my dear reader, is the most asked question I’m sure everybody gets if they look, sound or even smell different than the others around them (minus the typical surface question of “how are…
I try to pack my lunch as much as possible because not only does it help my wallet, but many times it’s healthier than eating out or buying lunch. While I’m good about bringing lunch, I usually get a mid-afternoon craving that I didn’t anticipate. I’m writing this…
Social media is a beast that PR professionals try to tame on a daily basis. While scheduling tools such as HootSuite and Sprout Social have made posting to social media much easier, creating relevant content is a fun and time-consuming task. Throughout my time with Obsidian, I have…
We've got a new member on our full-time team at Obsidian PR! Murray Lace, who originally joined our firm as a level 2 intern over the summer, recently was promoted to account assistant at the firm. She's yet another great testament to the wonderful employees who have come…
In our field, it is so easy to get tunnel vision when you’re enveloped in client work and forget about the incredible resources that are right in front of you – your co-workers! When it comes to maximizing your workflow and pool of ideas, it can be extremely…
There is no doubt that consumers are more active on social media than ever before. According to the Pew Research Center, nearly 75 percent of Internet users participate on social platforms. Although the traffic is skyrocketing on websites such as Twitter, Facebook, LinkedIn and Instagram, knowing what time…